The Business Of Strength Podcast

Business Of Strength
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The Business Of Strength Podcast

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

  1. EP 169: Is your Marketing in a Slump?

    ١٣ ربيع الآخر

    EP 169: Is your Marketing in a Slump?

    On this episode of the Business of Strength Podcast Dan Goodman discusses the subtle changes in VH’s marketing plan to ensure a strong finish to the calendar year.  He draws comparisons between the late great Pete Rose and how “Swinging the Bat” is the only way to ensure you never get lulled into a slump.  To hear how VH continues to Swing the Bat and grow the businesses you don’t want to miss this episode!   The last live BOS event of 2024 is this 11/15 + 11/16 with our good friend Zach Even Esh for the Undergound Strength Con.  The event will be headlined by the CEO of Spartan Race Joe Desena as well as some other amazing guest speakers.   You can check out the lineup and sponsors for the event here:  undergroundstrengthcon.com

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  2. EP 168: Gym of the Year Winner - 87% Growth

    ٥ ربيع الآخر

    EP 168: Gym of the Year Winner - 87% Growth

    In this episode of the Business of Strength Podcast Coach Joe Strong sits down with Gym of the Year WINNER, Connor Abreu Connor has seen tremendous growth in his gym, TNL Performance over the past few years, and shares his story today! If you enjoyed this episode of the business of strength please subscribe to this channel! Sign up here - https://undergroundstrengthcon.com/

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  3. EP 167: One of the industry’s BEST female gym owners you’ve never heard of…

    ٢٩ ربيع الأول

    EP 167: One of the industry’s BEST female gym owners you’ve never heard of…

    In this episode of the Business of Strength Podcast Adam Menner sits down with one of our very own Emily Neff.  Emily owns an all female private sector sports performance business in Hatfield Pennsylvania in which she works strictly with athletes between the ages of 12-21. Emily is one of the sharpest gym owners we’ve had the pleasure of speaking with. Not only is she running a business, a mom, but she’s also pursuing her doctorates! In this episode we break down; Emily’s background in the industry How she created an all female business A bulletproof on board and assessment process How she keeps attrition low And much more! If you enjoyed this episode of the business of strength please leave us a 5 star review.

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  4. EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden

    ٨ ربيع الأول

    EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden

    What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     Go to: BOSRETREAT.com  LAST SHOT TO SAVE $300 USE CODE RETREATVIP24 AT CHECKOUT   Today’s podcast is with my friend Pieter Vodden.  Pieter is the owner and visionary behind one of the top gyms in the country Pharos Athletic Club.  Along with his wife Emily they have built something truly special.  Having four gyms in California with their newest and biggest venture opening this fall in Palm Springs.    We met Pieter at a Gym Jones seminar in 2014 and developed a mutual respect for each other’s brands and have kept in touch ever since.  I’ve gotten to watch him bring this vision to life and it’s been incredible to see.   Pieter talks about the history of the brand and how they got their start.  How they have created a unique “big box” gym with a small gym feel and service.   Some topics include… His experience working on movies such as Suicide Squad and Wonder Woman.   Opening the fist Pharos and all the mistakes they made  The hiring and employment woes we all face as small business owners How to accept challenges and grow with the stress.  Where Pieter see the future of the industry and what training models will last  How he’s delt with a growing brand and expending community.  What on the horizon for his newest venture in the Palm desert and leaving old habits and baggage behind.  Let’s get it dialed in!  This is the Business of Strength  Coach Joe  Connect with Pieter!     https://www.instagram.com/pieter_vodden?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== About Us – Pharos Athletic Club | Echo Parkpharosechopark.comhttps://pharosechopark.com › about-us

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  5. EP 165: Managing a Community with Coach Steph and Coach Colin

    ٣٠ صفر

    EP 165: Managing a Community with Coach Steph and Coach Colin

    In this episode of the Business of Strength Podcast, host Dan Goodman is joined by Varsity House Gym coaches Colin and Stephanie. They discuss the importance of building a strong community within your gym and providing members with an exceptional experience. The conversation covers tips and strategies for engaging your gym community, creating a "third place" for members beyond just home and work, and ways to encourage positive word-of-mouth referrals. This episode is a must-watch for gym owners and fitness professionals looking to strengthen their member experience and foster a thriving community. Don't miss the details on the upcoming Strongest Year business of strength retreat happening September 19-20 in Scottsdale, Arizona - there's still time to save $300 on your ticket! Just head to bosretreat.com and enter code RETREAT24

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  6. EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons

    ٢٣ صفر

    EP 164: The Gym Owner's Guide to Captivating Content with Matt Simmons

    In this episode, Coach Joe Strong sits down with Matt Simmons, the founder of Simmons Media, to discuss the power of social media for gym businesses. But first, don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  ⁠Click here to register⁠ In this episode, Matt shares his journey from college to building a thriving social media/content creation agency focused on the fitness industry. Joe and Matt dive deep into the tactical strategies and best practices for gym owners to level up their social media presence. They cover topics such as: The 4-2-1 content strategy for balancing growth, member engagement, and sales posts The importance of authenticity, creativity, and "failing forward" in social media Essential tools and techniques for high-quality video production on a budget The psychology of branding and color choices to attract your ideal gym members Challenges of delegation and scaling a growing social media management business Matt also shares insights into the business side of Simmons Media and how they've carved out a niche by specializing in this space. This is the Business of Strength

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  7. EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!

    ١٦ صفر

    EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!

    What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days of learning, networking, and having a BLAST! Go to: BOSRETREAT.com and use code RETREAT24 to save $300 at check out! Today’s podcast is with my good buddy Zach Even-Esh. This was NOT even supposed to be a podcast!Me and my buddy Zach were getting ready to film some content for our upcoming Underground Strength Con (details coming soon!), and our media crew was there rolling and caught an epic amount of valuable banter! This is literally like being a FLY on the wall in my office as we dissect nearly 60 years of combined passion and living the STRENGTH CODE! Some topics include… What gets us fired up to dominate our days How to market for real gyms not BS Insta Influencer SHITE! What’s wrong with strength coaches today College strength & conditioning is basically slave labor How to be the CEO of your own brand Who are our Unsung Heroes of strength the coaches and gym owners nobody knows. Some of the “good old days” of training in NJ and visiting other legendary gyms What to expect from Underground Strength Con!Let’s get it dialed in! This is the Business of Strength Coach Joe Connect with Zach! https://zacheven-esh.com/ @ZEVENESH on Instagram

    ٥٢ من الدقائق
  8. EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar

    ٢ صفر

    EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar

    This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data.  Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you register before August 19th you will receive $300 off the total event by using the code RETREAT24 at checkout.  BOS Website Link: https://bosretreat.com/ Episode Review:  In this episode Adam breaks down why coaching is the cure to a successful training business with Luka. In addition they cover the current content creation process in social media and a training business.  If you enjoyed this episode please leave us a 5 star review!

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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

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