The Business Of Strength Podcast Business Of Strength

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  

Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.  

In this episode I’m chatting with super businessman and one of the most interesting men I've ever met Joe Hashey.  

Joe has always seemed to be one step ahead of the curve when it comes to running his business.  When the industry zigged he zagged… He created a super profitable brand, scaled it and moved to Colorado where he ran the gym remote for about 4 years and recently sold it to a long-time employee.  

Joe is also one BAD ASS Mother F-er who LOVES doing hard stuff like hiking 100 miles, or egging on friends to do a little easy hike called the manitou incline! 

Some topics include…


How he went from schoolteacher to gym owner 
Scaling your business and your team 
The idea of “constant gentile pressure”
How doing hard physical things translates to better business 
What’s worked What’s not 
How he ran his gym from 1800 miles away 
How customer service and community relations became his thing 
His NO COST marketing tactics
How to run lean 
Finding Joe Hashey 2.0 in the mountains of Colorado.  

The best place to check Joe out is his Instagram @jhashey1 or his Family Strong Co @officialstrongfamilyco 

Let’s get it dialed in!  

Coach Joe

On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker,  and owner of two H4Training gyms just outside of Chicago. 

Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service.

How he differentiated himself at a big box gym that eventually led him to owning and operating two of his own gyms. 

The surprise and delight effect for small businesses and how it improves client retention.

He breaks down a messaging sequence that any coach can accommodate in order to better connect with their customers. 

Lastly he finishes with advice on where he sees the industry going in the next five years and where people need to remain focused in order to not only sustain but thrive in the fitness industry!

Get in Touch with Hank Ebeling Below:

Links:

Instagram

LinkedIn

Crushing the Competition with Service book

Superhero Service, Super Profits Course

What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.

Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.  

In this episode I’m chatting with strength OG Andy McCloy of BCI Performance & Fitness in Alabama.  

Andy has grown his business from the ground up and is one the OG super connecters in the industry.  He started attending masterminds when he was 19 and never looked back. Now he’s looking to scale his gym into the next 20 years.  

Some topics include…


How growing us STREET gave him fire and a NEED to earn
How masterminds can unlock you full potential
Key marketing strategies that are working right now
What young coaches need to hear…Listen up Buttercup
What characteristics are critical for success
A few good ol WAR STORIES!  

The best place to check Andy out is his Instagram @andymccloy_bci

Let’s get it dialed in!  

Coach Joe

On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis.  Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan

The talking points include:


 Mark's driving icon of “Better Never Stops.”   
The data the dictates decision making in a multimillion dollar company
His opinion on if you can be successful in the private sector of strength without being an owner.
The future of the industry and what skills everyone is going to need to obtain in order to remain relevant. 



Come to Trainer School! March 22 at Varsity House Gym! Tickets are Flying! Secure yours here.



Contact Mark:

IG: @Meatheadmark 

Website: Markehnis.com

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  

Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet.  March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/

In this episode I’m recapping my amazing weekend at Sorinex Winterstrong.    

Everything we did, what I saw, who I met, and the amazing job they do marketing, partnering, and being like-minded people together.  

Some topics include…


Slinging Arrow next to legends 
How Sorinex has created a niche that didn’t exits 
Bringing humans together 
Marketing lessons I learned 
The power of community
Following your passion



Let’s get it dialed in!  

Coach Joe

As they say better players make for better teams!  

He breaks down the step by step process to professionalize the recruiting process at your gym.

March 22nd Trainer School