439 episodes

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 2.5 percent global podcast.

Over 250,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: LinkedIn.com/in/ChristophTrappe

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.

The Business Storytelling Podcast Christoph Trappe

    • Business
    • 4.9 • 37 Ratings

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 2.5 percent global podcast.

Over 250,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: LinkedIn.com/in/ChristophTrappe

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.

    439: What is data journalism and why should you care about it

    439: What is data journalism and why should you care about it

    We certainly have enough data. Why not use it to tell better stories?  

    Amanda Milligan returns to the show to discuss her new role at Stacker, a company that transforms data into stories.

    Connect with Stacker here: https://stacker.com/about-us

    Amanda here: https://www.linkedin.com/in/amandamilligan/


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 27 min
    438: What Energy Innovations are Driving the Future?

    438: What Energy Innovations are Driving the Future?

    Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic. 

    We discuss: 


    What energy innovations are on the horizon 
    How do the stories of those innovations get shaped 
    And more... 

    Join us and check out Jesson's company here: energyogre.com  

    This episode is produced by Trappe Digital LLC and supported by Energy Ogre.


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 28 min
    437: Why branding still matters and what that even means

    437: Why branding still matters and what that even means

    Jason Davis and Mitch Gregory of NerdBrandAgency.com  join Christoph on this live recording of the Business Storytelling Show to discuss the topic. Join us. Let's build some strong and useful brands! Skip the intro - 00:37


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    • 29 min
    436: How to build your thought leadership program

    436: How to build your thought leadership program

    Victoria Lee, of 100 Pound Social joins me on this episode to discuss the topic. Join us. 

    Connect with her company here: https://lnkd.in/ewyQxNZk


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 27 min
    435: What’s renegade marketing?

    435: What’s renegade marketing?

    Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.”  

    We discuss:


    Why brands need to be distinctly different.
    The importance of experimentation.
    What to do about employee advocacy.
    And more...

    Join us and grab his book here:  https://amzn.to/3mivlhH


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 27 min
    434: How to Make Your Big Ideas Irresistible

    434: How to Make Your Big Ideas Irresistible

    Author Tamsen Webster joins me on the show to discuss the topic and her latest book “ Find Your Red Thread: Make Your Big Ideas Irresistible.”

    Join us and grab a copy of her book here: https://amzn.to/3l0poGQ


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 28 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

DrewNeisser ,

Thoughtful show for entrepreneurs

Christophe unique warmth and contemplative style pulls insights and ideas from every guest. The show is a rare gem.

Anne Janzer ,

Invaluable content marketing advice

If you are creating and sharing content for your business, you will find inspiration and practical guidance in these episodes.

Ima listener ,

AWESOME!

Highly recommend! Every episode is so informative and easy to understand.

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