The Business Storytelling Podcast

Trappe Digital LLC
  • 4.9 (50)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Business Storytelling Podcast

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

  1. 711: What's the role of business storytelling in research?

    2 DAYS AGO

    711: What's the role of business storytelling in research?

    Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

    25 min
  2. 710: The value of online reviews for local businesses.

    3 DAYS AGO

    710: The value of online reviews for local businesses.

    DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.

    24 min
  3. 709: Should you use your name as your website's URL

    4 DAYS AGO

    709: Should you use your name as your website's URL

    I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

    23 min
  4. 708: The role of creativity in advertising

    5 DAYS AGO

    708: The role of creativity in advertising

    James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY

    24 min
  5. 707: Are you saying what people can't unhear?

    DEC 12

    707: Are you saying what people can't unhear?

    Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS

    24 min
  6. 706: Book launch week: The new "Instagram for Business for Dummies"

    DEC 6

    706: Book launch week: The new "Instagram for Business for Dummies"

    The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H

    24 min
  7. 705: How to earn an audience for your podcast

    DEC 5

    705: How to earn an audience for your podcast

    Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n

    24 min
  8. 704: What podcasters must know about the new FTC Deceptive Ad Rules

    DEC 4

    704: What podcasters must know about the new FTC Deceptive Ad Rules

    Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY

    26 min
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4.9
out of 5
50 Ratings

About

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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