The Business Storytelling Show

Trappe Digital LLC
  • 4.9 (50)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

  1. 701: What does digital transformation really mean?

    6 DAYS AGO

    701: What does digital transformation really mean?

    Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/

    23 min
  2. 700: Let's debate this: Podcast seasons or no seasons?

    NOV 12

    700: Let's debate this: Podcast seasons or no seasons?

    Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show

    24 min
  3. 699: AI Marketing and the Law: What Marketers Need to Know

    NOV 9

    699: AI Marketing and the Law: What Marketers Need to Know

    AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: https://mitch-jackson.com

    24 min
  4. 698: How to actually cater to your audience

    NOV 5

    698: How to actually cater to your audience

    Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us. Connect with Isabelle and her company here: http://sylvestreco.com

    24 min
  5. 697: What works today in word of mouth marketing?

    NOV 1

    697: What works today in word of mouth marketing?

    Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com

    24 min
  6. 696: How product, brand marketing, and content marketing work together

    OCT 24

    696: How product, brand marketing, and content marketing work together

    Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.

    24 min
  7. 695: What is scorecard marketing and how does it work?

    OCT 22

    695: What is scorecard marketing and how does it work?

    The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

    23 min
  8. 694: Solving problems in broken businesses

    OCT 21

    694: Solving problems in broken businesses

    How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

    24 min
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4.9
out of 5
50 Ratings

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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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