The Carbonauts (Aug 2024)

I was asked at the last minute to head up to share about Earth Archetypes at the Seattle chapter of the Carbonauts. Filled with climate tech, investors, goverment, etc...the EAs are definitely a different frame than most of them have even considered. So I framed my share from a marketing lens of the a-has that serve as hooks. This video is in 2 parts. Me practicing on the drive up and then the actual talk. Whatcha think? Video version here: https://youtu.be/BzE62FeaiEQ