60 episodes

Tune in to learn from people who have created successful podcasts.

The Casted Podcast Casted

    • Business
    • 5.0 • 15 Ratings

Tune in to learn from people who have created successful podcasts.

    When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

    When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin & Vicky Houser

    Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process.

    Key Takeaways:
    👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly
    🎉 12:44 - 15:36 - Utilizing content for more than just social posts
    💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual
    🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof
    🔮 29:35 - 31:37 - What the future of content marketing looks like

    • 33 min
    Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

    Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

    Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less than two years.

    Key Takeaways
    🎧 04:18 - 04:58 - Content Marketer turned Podcaster
    🗣 08:10 - 09:31 - How to Promote Messages, not Products
    👂 13:02 - 14:49 - Listen to the Customer's Voice in an Unfiltered Way
    💡 23:22 - 25:00 - Create Content by Consuming Content
    ❓ 25:08 - 26:08 - What is Social Listening?
    ⏲ 27:47 - 28:42 - A Tool that Saves Time

    • 30 min
    Introducing Season 7 of The Casted Podcast

    Introducing Season 7 of The Casted Podcast

    Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we are turning The Casted Podcast into a show that focuses solely on our customers. So join Casted's own Katie Nehrenz, Cara Holm, Clay Mosely, and Thatcher Rouse as they chat with some of our amazing customers on how they're using audio and video content to grow their business.

    • 2 min
    Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

    Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

    This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He shares the different ways to utilize your podcast such as building community, and using your podcast content on multiple platforms. Listen now and you can hear Seth's tips and tricks to building a podcast that helps drive value.

    Key Takeaways:
    4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms
    5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value
    8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint
    12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking
    24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

    • 30 min
    Sharpening the Difference with Janes' Joshua Wales

    Sharpening the Difference with Janes' Joshua Wales

    This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, The World of Intelligence. He shares how he measures success and brand awareness, including to get biggest reach possible, you must meet what the audience is interested in with content diversity. Listen now to hear Josh share how critical guest networking is for his podcast, plus a look into OSINT, an Open Source Intelligence Community that focuses on sharing information with others.

    Key Takeaways:
    04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored
    07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information
    10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation
    12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead
    17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

    • 19 min
    Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

    Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

    This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, Behind the Product, where they take a look into the making of software products. They combine Zac's passion and Kelly's marketing skills to bring in brilliant guests that help them produce valuable content to their community. Listen now and hear how they've put it all together, and show just how powerful a podcast can be for marketing.

    Key Takeaways:
    10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front
    13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something
    14:24 - 15:36 💡 Who Can We Have Great Conversations With?
    24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things
    27:11 - 27:49 😱 Don't Let Fear Stop You
    28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

    • 30 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Brendan @ Entrepreneurs&Coffee ,

Love this show!

Your episode with Jay Acunzo was FANTASTIC. A must-listen for all creators.

AHro827 ,

A podcast for podcasters!

Lindsay and team have developed a show that supports the growing podcast trend... and how we can all capitalize on its popularity while serving our audience better. Kudos!

Hollyvichammond ,

Tips from successful podcasters!

A must listen if you’re a B2B content marketer who is podcasting (or thinking about it). Lindsay is a fantastic host, so calm and inviting. The conversations are insightful and honest and you walk away from each episode with actionable tips from top podcasters. I can’t wait to hear who Lindsay interviews and season 2!

Top Podcasts In Business

You Might Also Like