91 episodes

The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.

The Casted Podcast Casted

    • Business
    • 5.0 • 19 Ratings

The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.

    Creativity and Strategy in Content Marketing with Haus of Bold’s Erin Balsa

    Creativity and Strategy in Content Marketing with Haus of Bold’s Erin Balsa

    In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director at The Predictive Index to founding her own business.

    Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around talent optimization.

    Delve into the challenges content leaders face when navigating internal conflicts and learn how to align teams for exceptional results. Lindsay and Erin discuss the significance of co-planning and breaking down silos to foster seamless collaboration between marketing, sales, and product teams.

    Listen in for:
    🫡 05:31 - 10:46 The crucial role of content leaders in sales-led companies
    💥 14:35 - 22:21 Drive your content's success by adapting to change and foster cross-functional collaboration
    🎨 29:27 - 34:09 The art of knowing when to grind and went to rest

    • 37 min
    Customer-Led Growth Through Podcasting with Forget The Funnel's Claire Suellentrop

    Customer-Led Growth Through Podcasting with Forget The Funnel's Claire Suellentrop

    Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework.

    In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.

    Listen in for:
    👯 02:27 - 05:55 The power of human connection in Forget the Funnels journey
    📣 06:11 - 11:02 How listening to their audience sparked a successful workshop series
    🔥18:17 - 22:20 The resilience of customer-led growth
    🫡 23:24 - 26:01 Empowering Marketers: How to get started with the customer-led growth framework
    🔮 29:51 - 31:51 Customer-Centric Content: Paving the way for the future of marketing strategies

    • 33 min
    How AI Enhances Creativity and Podcasting with Marketing AI Institute’s Paul Roetzer

    How AI Enhances Creativity and Podcasting with Marketing AI Institute’s Paul Roetzer

    Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing!

    In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead.

    Listen in for:
    👾 07:09 - 09:09 The Transformation of Marketing: Understanding the basics of AI, and it's impact
    👯 10:22 - 14:23 Utilizing AI as a creative ally in marketing initiatives
    🦄 16:20 - 19:14 Nurturing Creative Potential: Empowering young minds with responsible AI
    🔋 22:14 - 26:28 The power of a Marketing AI Podcast, from content strategy to exponential growth
    🗝️ 26:31 - 29:08 The impact amplification can have for your marketing initiatives
    💥 31:02 - 33:16 Exploring the potential of AI in podcasting

    • 37 min
    Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

    Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

    Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast.

    He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era.

    Listen in for:
    🫡 04:12 - 11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy
    🎯 13:18 - 18:00 The power of listening to your audience
    🗝️ 18:49 - 22:03 Unlock the potential of your podcasting through multimedia content
    🔍 22:09 - 26:31 Podcasting in the evolving search landscape
    🔮 27:05 - 29:53 Elevate creativity in the age of AI and embrace human aspect in content

    • 31 min
    (Re)Introducing the (Re)Sessions Series

    (Re)Introducing the (Re)Sessions Series

    With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And as marketers, we already have a bit too much to do. What does the future look like? Where is the economy heading? How can we be “recession proof?”

    That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing — uncertainty. You'll hear from content marketing leaders and get their take on what may lay ahead — Rachel Downey, Founder and Executive Producer at Share Your Genius, Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, Devin Bramhall, former CEO of the content marketing agency Animalz, and Julian Lewis, Co-founder of StudioPod Media.

    In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when budgets get slashed, headcount gets lowered, and the marketer’s to-do list gets longer. For instance, while it might be tempting for some brands to liquidate their marketing teams and budgets, long-term growth depends on maintaining a relevant brand presence in the market and investing in innovation, technology, and automation where appropriate. 

    While no strategy can guarantee total immunity from a recession, marketers can be better prepared and proactive in helping their businesses navigate uncertainties more effectively.

    • 3 min
    Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

    Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

    Unlock the hidden potential of podcasting and revolutionalize your marketing strategy.

    April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market. 

    Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout podcast, positioning it against the competition, and leveraging video for a more significant impact. Whether you're a marketing professional or a business owner, this episode can help you unlock your podcast's potential and stay ahead in your marketing initiatives.

    Listen in for:
    🔥 02:34 - 06:45 The importance of positioning & elevating marketing beyond tactics
    💡 08:50 - 12:51 Adapt your marketing strategies to customer needs and market opportunities
    🏎️ 13:12 - 15:46 Drive your marketing results by identifying what works and amplify your success
    🗝️ 20:24 - 23:38 Harness the power of your podcast and fuel your growth
    🧪 24:43 - 26:42 Experiment with content formats to boost audience engagement
    🔮 31:22 - 33:39 Standing Out & Staying Ahead: Navigating the competitive podcasting landscape

    • 34 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Brendan @ Entrepreneurs&Coffee ,

Love this show!

Your episode with Jay Acunzo was FANTASTIC. A must-listen for all creators.

AHro827 ,

A podcast for podcasters!

Lindsay and team have developed a show that supports the growing podcast trend... and how we can all capitalize on its popularity while serving our audience better. Kudos!

Hollyvichammond ,

Tips from successful podcasters!

A must listen if you’re a B2B content marketer who is podcasting (or thinking about it). Lindsay is a fantastic host, so calm and inviting. The conversations are insightful and honest and you walk away from each episode with actionable tips from top podcasters. I can’t wait to hear who Lindsay interviews and season 2!

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