The CEO Who Brought F45 Back to Life with Tom Dowd, CEO at F45 Training

In this episode of TOP CEO, host Ben Kaplan speaks with Tom Dowd, the transformative leader behind F45 Training, shares his remarkable journey from investor to CEO during one of the company’s most challenging periods. Discover how Tom shifted F45’s focus from high-profile celebrity endorsements to celebrating real member success stories, transforming the brand’s trajectory.

Learn the bold steps he took to revamp the company’s marketing, expand into Pilates and recovery services, and redefine what it means to foster community within the fitness industry. With lessons on leadership under pressure, prioritizing customer feedback, and building a culture of collaboration, Tom’s story offers a masterclass in driving growth while staying true to your brand’s core values.

Tune in to explore how one CEO’s hands-on approach turned setbacks into growth opportunities, proving that the best stories come from the people who live them.