This Modern Brand

Advertising Week

5,0 (4)
МАРКЕТИНГ
ЕЖЕНЕДЕЛЬНО

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.

1 ЯНВ.

Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts

Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized: Customer Strategy in the Age of AI.” Now a Harvard Business Fellow, David Edelman shares detailed stories across industries of companies that deliver personalization to scale, and how AI-driven data can solve the five personalization promises we can make to consumers: empower me, know me, reach me, show me and delight me.

25 мин.
25.09.2024

Marketing Mastery: The USAA Success Story

As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit help USAA understand their military members, and why they buy.

21 мин.
11.09.2024

The Changing Media Landscape: Balancing Resonance and Revenue

Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for brands that gives them resonance as well as revenue? Get expert answers and explore the state of media on This Modern Brand.

23 мин.
12.06.2024

Under the Influence: New Realities in Influencer Marketing

Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing is starting to split down the middle, and what you should consider when an influencer’s voice becomes part of your brand.

26 мин.
23.05.2024

Every Man Jack: A Clean Brand With a Purposeful Path

Your brand’s purpose might lead consumers to you the first time, but you’ll need more than that to bring them back. A clean brand before clean brands were a thing, Every Man Jack went from a line of great-smelling men’s shower products to a B-Corp advocate for people, communities, and the planet. Hosts Jason Parks and Mariah Haberman talk about the purpose of purpose with Ellie Off, VP of Marketing at Every Man Jack.

16 мин.
07.05.2024

Behind Claire’s Glittery Revival with CMO Kristin Patrick

Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z and Gen Alpha consumers. Follow the glittery trail of tween marketing with BarkleyOKRP’s Jason Parks and Steph Parker as they interview Kristin Patrick, Claire’s EVP, Chief Marketing Officer and Head of Ecommerce.

20 мин.
16.04.2024

Winnebago: Marketing Their Legacy to New Consumers

Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing and Business Development at Winnebago, discusses the brand’s award-winning Go Where You Feel campaign, and shares how data, intuition — and Whole Brand Thinking™ — has helped the brand build relationships with a new generation of consumers.

33 мин.
03.04.2024

Greenhouse to Powerhouse: NatureSweet’s B-Corp Story

Sink your teeth into another juicy episode of This Modern Brand. Continuing our focus on B-Corps, we feature tomato titan: NatureSweet. They revolutionized the produce game with eye-catchingly packaged snacking tomatoes, and blazed trails for their workforce with transformative wages and mental health programs. Now, they’re taking on their biggest challenge yet: the Tomato Tax. Join hosts Jason Parks and Jen Mazi as they unpack how Nature Sweet went from greenhouse to powerhouse to become the largest B-Corp ag company in America.

15 мин.

См. все (13)

5

из 5

Оценок: 4

Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.

Канал

Advertising Week
Автор

Advertising Week
Годы выхода

2024 - 2025
Выпуски

13
Ограничения

Без ненормативной лексики
Авторские права

Copyright © Advertising Week
Сайт подкаста

This Modern Brand

Маркетинг

Маркетинг

Еженедельно
Менеджмент

Менеджмент

Каждые две недели
Предпринимательство

Предпринимательство

01.12.2023
Маркетинг

Маркетинг

Ежедневно
Маркетинг

Маркетинг

14.08.2024
Маркетинг

Маркетинг

Еженедельно
Маркетинг

Маркетинг

Каждые две недели

Маркетинг

Маркетинг

Дважды в неделю