Clean Living Show with Cassandra McClure

Cassandra McClure
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Clean Living Show with Cassandra McClure

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com

  1. SEP 20

    Natural and botanical products for skin, hair, body, and home – Introducing FABLERUNE

    The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions.  Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.

    50 min

  2. AUG 27

    Get Inspired: Clean Skincare Brand SIMPLY THIS

    Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market. Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine

    1h 15m

  3. AUG 23

    Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do?

    Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past? In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world. Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights. Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space. Tune in to get insider tips and learn how to make PR work for you! https://Www.Cassandramcclure.com Instagram #PR #marketingstrategy

    33 min

  4. AUG 2

    121. Expert Steps to Strategically Plan & Execute a Successful $100k Luxury Launch Event with $10K

    In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing over 100 RSVPs. Discover the power of networking, leveraging connections at Clean Living Media, and using Cassandramcclure.com to book top-notch vendors, talent, and arrange unforgettable experiences. Tune in to find out how Cassandra’s expertise in event planning and styling can help other business owners save $50,000 to $100,000 on materials, venues, VIP gifts, celebrity attendance, and media buzz. If you’re a beauty or wellness brand owner looking for professional event planning and marketing strategies, this episode is a must-listen! To learn more or book goto: Cassandramcclure.com #EventPlanning #BeautyBrands #Networking #MediaConnections #CleanLivingShow #CassandraMcClure #WellnessEvent #BusinessStrategy

    26 min

  5. AUG 1

    Mastering Budget-Friendly Content for Your Brand & Products with Bay Area Styled Shoots

    Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer, share their expertise on planning and executing stunning styled shoots. Discover how they’ve produced 100,000 days with under $10,000 budgets. You’ll learn how to save money, time, and resources by participating in collaborative shoots, gain insights into the planning process, and discover tips for finding and booking the perfect shoot. We’ll also cover why sending physical products to a shoot is a breeze for CPG brands and break down the typical costs involved. Whether you’re a small business owner or a creative professional, this episode is packed with actionable advice to help you elevate your brand’s visual content. Tune in and master the art of budget-friendly brand shoots with us! Learn about Bay Area Styled Shoots: https://www.natvisualz.com/bayareastyledshoots/ CassandraMcClure.com #StyledShoots #BrandPhotography #BudgetFriendly #ContentCreation #SmallBusinessTips #CreativeCollaboration #CPGBrands #VisualContent #PhotographyTips #MarketingStrategy

    28 min

  6. JUL 17

    120. Pure Conversations: The Essential Link Between Clean Water and Health

    When Jane Emma started her career journey, she certainly didn’t think she would end up in water filtration. But she was happy that she did. She got her foot in the door through her husband’s company, which had already installed many water filtration systems. Being pregnant then, she was hyper-focused on improving every aspect of her and her family’s life and making it as clean as possible. So she started her research about water and went down a rabbit hole that she’s never been able to come out of since. She became very passionate about two things: clean water and transparent and easy-to-manage water systems.

    47 min

  7. JUN 28

    119. Inventing Brilliance: A Conversation with Cherie Monson, inventor of CLM Creations

    Cherie Monson is a breast cancer survivor and invented with her brand CLM Creations, a volumizing diffuser hairbrush designed to help our customers achieve professional-looking results with minimal hair damage. After spending more than 20 years in a white-collar sales position, it took a cancer diagnosis to take a step back, heal, and find a new purpose to help herself and others.

    1h 11m

  8. MAY 7

    118. Welcome to the Clean Beauty Collective!

    Hello and Welcome back to the Clean Beauty Show, a podcast with a mission to elevate clean and sustainable brands in the beauty, fashion, and lifestyle industry. Through thoughtful and super-authentic interviews we want to inspire you to live a cleaner and healthier lifestyle and to make the world a cleaner and better place.  My name is Doris Sherman and today I’m the new face here on the podcast. Usually, you hear Cassandra McClure on here, who is the founder of this amazing platform, but today we wanted to switch it up a little and talk about something special that’s dear and near to our heart, the Clean Beauty Collective.  With me on the podcast is, of course, Cassandra herself. And while it seems almost selfish to have the person who created all of this as an interview guest, she offers so much experience and insight in this industry, that it would be a loss to kick off this next chapter without talking to the woman who created all of this.

    55 min
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About

Formerly The Clean Beauty Show, Cassandra McClure is a strategic advisor who’s guided 100+ founders to success. She leads the Clean Living Founder Collective and recognized as 'Best Beauty Coach' by Gloss Genius hosting industry events fostering community, and providing unwavering opportunities for companies. Featured in Glamour, Forbes, CBS, Yahoo!, Cassandra forges strategic partnerships for lasting success through media and coaching to take your business to new heights. Co-Hosted by best selling author Doris Sherman, Editor-in-chief, Clean Living Magazine. Learn more: CassandraMcClure.com

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