Episode 5: Measuring Business Impact

In this conversation, Mike Smith interviews Russ Stoddard, the founder of Oliver Russell and Unit of Impact, about the importance of living your values in business and the role of green business certification programs like B Corp. They discuss the United Nations Sustainable Development Goals and the need for businesses to prioritize environmental and social impact. Russ shares his personal journey in climate action and the challenges of making a meaningful impact. He emphasizes the importance of stakeholder activism and rejecting the status quo of shareholder primacy. Russ also mentions his book, 'Rise Up: How to Build a Socially Conscious Business,' which provides a template for building a business with social and environmental impact.