The Coffee Experts Club Podcast

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The Coffee Experts Club Podcast

Welcome to the Coffee Experts Club! If you're anything like us, then you've taken what could have been just a job and appreciated it enough to make it a calling. Coffee is at the center of communities, economies and most people's mornings. Being a coffee professional can allow you to be a stable presence in the lives of many, but it also comes with a lot of hard work and a lot of variables that need to be figured out in order to deliver that perfect cup every day. Aaron, Drew and Ben have over 25 years of combined experience in the coffee industry and they are still helping major coffee brands today with their daily operations and opening of new locations. Come join these experts as they have in depth conversations about: opening new locations, managing people, sourcing products, business strategies and pitfalls and a whole lot more. And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub

  1. 2024. 11. 20.

    66. How to Tell if You're Pricing Correctly

    SUMMARY: In this episode we dive deep into the pricing strategies that help coffee shops thrive, even in a challenging economic landscape. Aaron, Ben and Drew tackle the big question every coffee shop owner faces: "Are our prices still the right prices?" From minimum wage hikes to fluctuating ingredient costs, they discuss why regular pricing evaluations are essential and how to decide which drinks need a price adjustment without alienating loyal customers. Drew and Ben share insights into their own experiences, including how to factor in competitors' prices, balance high and low-margin items, and even run promotions to make price increases feel like a win for customers. They introduce Ben's "Cost per Cup" tool, a powerful resource that provides a clear breakdown of production costs, so shop owners can make informed decisions about pricing. Listeners can get a free copy of this tool by reaching out on social media—just comment "Cost per Cup." Whether you're a new shop owner or scaling up, this episode is packed with practical advice to help you keep costs in check while ensuring customers feel they’re getting value. Plus, hear how Drew and Aron are navigating the process of opening their third location and the challenges that come with it. Tune in for a thoughtful conversation on pricing, strategy, and finding the sweet spot between profitability and customer loyalty.   Minute by Minute: 0:00 Introduction 3:53 Are our prices still the right prices 15:12 Positioning based on competitors 19:25 Frequency of raising prices

    28분

소개

Welcome to the Coffee Experts Club! If you're anything like us, then you've taken what could have been just a job and appreciated it enough to make it a calling. Coffee is at the center of communities, economies and most people's mornings. Being a coffee professional can allow you to be a stable presence in the lives of many, but it also comes with a lot of hard work and a lot of variables that need to be figured out in order to deliver that perfect cup every day. Aaron, Drew and Ben have over 25 years of combined experience in the coffee industry and they are still helping major coffee brands today with their daily operations and opening of new locations. Come join these experts as they have in depth conversations about: opening new locations, managing people, sourcing products, business strategies and pitfalls and a whole lot more. And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub

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