Cold Therapy Solutions: Filling the Gap with Craig Mayville
Join The Mission After Community FREE Our guest today is Craig Mayville, a five-year Marine Corps veteran and CEO of Vätten Cold Plunge. Craig has over 11 years of experience in military aviation maintenance and exotic car maintenance, and he now focuses on enhancing wellness through cold plunge technology. Today, he will share insights on his transition from military service, the benefits of cold therapy, and his journey in building a successful business. But before we dive in, I want to tell you about our new free community at themissionafter.org. In addition to meeting like-valued veterans, we are also creating a library of free courses. Some of what we have in there right now is Breathe, a Microdosing Guide, and a list of upcoming retreats we’re hosting and co hosting. There’s a lot more in the works as well. Come join us at themissionafter.org. Summary Craig Mayville shares his experience in the Marine Corps and the challenges he faced. He discusses his transition to civilian life and his journey to improve his health through dietary changes. He also explores his introduction to cold therapy and the benefits he has experienced. He started a cold plunging community that quickly grew into a thriving community of over 60 people. The cold plunging experience had a profound impact on the participants, leading to improved mood, energy, and even life-changing decisions. Inspired by the success of the community, Craig launched Vätten Cold Plunge, a company focused on providing high-quality, commercial-grade cold tubs. The company aims to exceed expectations in the industry by offering bespoke solutions and exceptional customer service. Vätten is a high-end cold plunge and cold tub company that offers custom-built, premium products. They focus on providing a unique and luxurious experience for their clients, using exotic materials and attention to detail. Vätten's facilities are impressive, with displays of exotic cars and demonstrations of cutting-edge technology like 3D metal printing. The company aims to fill a gap in the market for high-end cold therapy solutions, targeting clients who are already educated about the benefits of cold therapy and are looking for a premium experience. They also have a mission to support veterans by donating custom cold tubs to those in need. Takeaways The Marine Corps can be a challenging and intense experience, but it can also provide valuable lessons and opportunities for personal growth.Transitioning from the military to civilian life can be uncertain and challenging, but finding a supportive community can make a difference.Making dietary changes, such as eliminating processed foods and focusing on whole foods, can have a positive impact on health and well-being.Cold therapy, such as cold plunges or ice baths, can offer numerous benefits, including improved mental clarity, reduced inflammation, and increased resilience. Cold plunging can have a profound impact on mood, energy, and overall well-being.Building a community around a shared experience can lead to unexpected growth and positive outcomes.There is a need for high-quality, commercial-grade cold tubs in the market.Exceptional customer service and bespoke solutions can set a company apart in the industry. Vätten offers high-end, custom-built cold plunge and cold tub solutionsThey provide a luxurious and unique experience for their clientsVätten's facilities showcase exotic cars and cutting-edge technologyThe company aims to fill a gap in the market for high-end cold therapy solutionsThey support veterans by donating custom cold tubs to those in needChapters 00:00 Introduction and Friendship 01:00 Craig's Experience in the Marine Corps 04:16 Reasons for Leaving the Marine Corps 07:11 Transition to Civilian Life 08:38 Challenges in BMW Sales 10:38 Exploring Cold Therapy 15:23 Craig's Health Journey 22:35 Dietary Changes for Improved Health 29:15 Benefits of Cold Therapy 32:56 The Power of Cold Plunging and Community 38:07 From C