The Community Within the Community: Creating Health Content that Resonates

In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years.

Tom delves into the critical role of personalized health content, highlighting why tailored messaging resonates more deeply with consumers and leads to better health outcomes. They discuss the importance of privacy in digital health experiences, the challenges and benefits of programmatic advertising, and the ways in which healthcare providers are using online resources to stay informed and better serve their patients.

Tune in to learn about how healthcare leaders leverage data-driven strategies to create meaningful connections between patients, providers, and content—and why the future of health marketing lies in understanding each consumer’s unique journey.