30 episodes

Here on the Compound Growth Marketing Show, we tackle all of the challenges of B2B marketers looking to build systems that scale, generate demand, and make a significant impact on business revenue. Whether it’s from hiring practices, emerging tech or measurement and tactics, we help you to understand what it all really means in practice based off of real life experiences.

The Compound Growth Marketing Show Compound Growth Marketing

    • Business
    • 5.0 • 2 Ratings

Here on the Compound Growth Marketing Show, we tackle all of the challenges of B2B marketers looking to build systems that scale, generate demand, and make a significant impact on business revenue. Whether it’s from hiring practices, emerging tech or measurement and tactics, we help you to understand what it all really means in practice based off of real life experiences.

    Marketing Assets vs Liabilities | The Compound Growth Marketing Show

    Marketing Assets vs Liabilities | The Compound Growth Marketing Show

    On this episode we dive into the significance of distinguishing marketing assets versus liabilities. Proper recognition and classification of marketing assets and liabilities is crucial to the success of any business, yet many marketers struggle to understand the difference between the two.

    We'll cover key points such as how to identify both types of marketing components, the impact that each has on the business, and tips for more effective management.

    Tune in to the full episode now!



    Links:https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 18 min
    Are Conversion Rate Optimizations really worth it? | The Compound Growth Marketing Show

    Are Conversion Rate Optimizations really worth it? | The Compound Growth Marketing Show

    Are conversion rate optimizations really worth it? That's the question we'll be digging into on this episode. Website conversion rate optimization has recently become an increased focus for businesses looking to improve their online presence. However, some argue that it takes time away from more valuable marketing efforts. In this episode, John and Quincy dive into the pros and cons of conversion rate optimization and evaluate whether it's worth the investment. We'll also discuss how marketers should approach cost-per-lead (CPL) metrics in a more effective way to optimize their marketing efforts.

    Links: https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 27 min
    The ABM Tech landscape | The Compound Growth Marketing Show

    The ABM Tech landscape | The Compound Growth Marketing Show

    In today's episode John and Quincy dive into the constantly changing world of ABM technology. As marketers, it's important to keep in mind that there's no one-size-fits-all solution when it comes to ABM tech. Every organization has unique needs and requirements, and relying solely on out-of-the-box functionality won't solve your custom needs. We go deep on some of the pitfalls that marketers face when adopting ABM technology and how to avoid them. We also talk about how a customized ABM strategy that takes into account your organization's specific goals and challenges is essential.

    Links: https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 14 min
    The CGM Origin Story, Where it all started | The Compound Growth Marketing Show

    The CGM Origin Story, Where it all started | The Compound Growth Marketing Show

    On this episode we dive into the origin story behind John's journey from helping multiple companies at various stages to founding Compound Growth Marketing. We discover how John's expertise has helped businesses at various stages of development, from launch to post-IPO growth. We'll explore his unique approach to building predictable, scalable channels that work for both SaaS and non-SaaS companies.

    Links: https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 23 min
    Sourdough, AI, and Kombucha are more alike than you think | The Compound Growth Marketing Show

    Sourdough, AI, and Kombucha are more alike than you think | The Compound Growth Marketing Show

    Are you looking to future-proof your AI strategy and scale your content strategy? In this episode, we talk about how sourdough, kombucha, and AI are alike and how applying the principles of sourdough and kombucha brewing can actually improve your AI strategy.Key takeawaysIt's important to create a strong foundation and nurturing your AI strategy, much like the process of creating sourdough or kombucha. By taking the time to establish a solid foundation, you can scale your AI strategy effectively while ensuring its continued success.It's essential to recognize the limitations of AI and use it as a tool alongside human expertise, rather than as a replacement. This ensures that your AI strategy is effective and tailored to your specific business needs.There is a need for agility and flexibility. Just like with sourdough or kombucha brewing, the process requires constant adjustments and experimentation.Tune in to the full episode now!

    Links: https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 21 min
    Are Marketers and Sellers really that different? | The Compound Growth Marketing Show

    Are Marketers and Sellers really that different? | The Compound Growth Marketing Show

    Are marketing and sales really as different as everyone thinks? On this episode we talk about everything from the sales funnel to the marketing funnel, we break down the differences and similarities between marketing and sales, we dive into revenue accountability for marketers, and more!

    Links: https://www.compoundgrowthmarketing.com/

    Hosts: Quincy Johnson and John Short

    • 28 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
Chew on This - Digestable DTC Content
Chew on This
The Ramsey Show
Ramsey Network
PBD Podcast
PBD Podcast
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
The Diary Of A CEO with Steven Bartlett
DOAC