100 episodes

The Conscious Marketer podcast is for spiritual teachers, coaches, authors, and entrepreneurs who are committed to making an impact locally and globally. Hosts Richard Taubinger and Kylie Slavik understand the power of true transformation and online marketing. They work with their clients to build a strong foundation to drive growth and meaningful results and they are sharing it all on the podcast.

Listen for strategies about launching in today’s digital space, marketing trends that will impact growth and behind the scenes stories about what it takes to be successful in the transformation information space today.

The Conscious Marketer Richard Taubinger, Kylie Slavik

    • Business
    • 5.0 • 40 Ratings

The Conscious Marketer podcast is for spiritual teachers, coaches, authors, and entrepreneurs who are committed to making an impact locally and globally. Hosts Richard Taubinger and Kylie Slavik understand the power of true transformation and online marketing. They work with their clients to build a strong foundation to drive growth and meaningful results and they are sharing it all on the podcast.

Listen for strategies about launching in today’s digital space, marketing trends that will impact growth and behind the scenes stories about what it takes to be successful in the transformation information space today.

    Expertly Crafting Your Story and Messaging

    Expertly Crafting Your Story and Messaging

    Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
    Ben, a renowned messaging expert and business growth strategist, shares his extraordinary journey from an aspiring basketball player facing physical setbacks to a celebrated coach and consultant. Discover how his experiences shaped his understanding of human behavior and communication, skills vital for effective storytelling and marketing.
    This episode is packed with practical advice for entrepreneurs and marketers seeking to refine their storytelling techniques and make a lasting impact.
    Tune in to this new episode of The Conscious Marketer podcast — Expertly Crafting Your Story and Messaging
    Key points covered in this episode:
    00:00:00 Introduction.
    00:04:02 Overcoming Life-Threatening Health Crisis. Ben Patwa narrates his life-changing experience of overcoming a severe health crisis where both his kidneys failed, leading to emergency surgery. This pivotal moment in his athletic career marked the beginning of his journey into personal reinvention and resilience.
    00:07:40 Transition from Athletics to Persuasion and Marketing. Ben discusses his transition from a successful athletic career to becoming an expert in persuasion, marketing, and storytelling. He attributes his skills in observation and behavioral mechanics to his success in both fields.
    00:11:59 Ben's TED Talk Insights. Richard and Ben delve into the world of TED Talks, exploring the essence of delivering a message that resonates deeply with audiences. Ben emphasizes the importance of caring about what the audience needs to hear, rather than just focusing on self-expression.
    00:15:58 The Art of Effective Communication. Ben discusses the necessity of aligning a talk's content with its core idea for maximum impact.
    00:17:14 Audience-Centric Approach to TED Talks. Kylie inquires about crafting a TED Talk with a broad audience in mind. Ben suggests considering the audience's mindset, biases, and emotions you want to evoke. 
    00:24:50 Marketing for Different Levels of Consciousness. Ben offers profound insights into marketing strategies that cater to different levels of human consciousness. He elaborates on the importance of knowing how the target audience processes information and what matters to them.
    00:27:48 The Art of Persuasive Communication. Ben provides a real-time demonstration of his thought process in crafting a message, emphasizing the importance of creating curiosity and building a narrative. 
    00:34:03 The Challenges of TED Talks and Idea Selection. Ben dives into the intricacies of TED Talks, discussing how certain topics may be shadow-banned or not fully embraced by the platform.
    00:38:36 Matching the Message to the Audience and Occasion. Ben explores the importance of tailoring messages to suit the audience and the occasion, whether it's a TED talk, a corporate pitch, or a different platform. The necessity of understanding the audience's needs and expectations to effectively communicate and connect with them.
    Ben Patwa, a dynamic Messaging Expert and Business Growth Strategist, joins us today with his profound insights and expertise. Renowned for his work with entrepreneurs, TEDx speakers, and major organizations globally, Ben stands out as a master of communication, messaging, and innovative sales strategies grounded in neuroscience and behavioral psychology. His diverse journey, spanning roles as a professional athlete, executive coach, and advisor to startups, has equipped him with unparalleled skills in shaping impactful messages.
    His unique coaching approach not only pushes boundaries but also inspires clients to achieve new heights of performance. Rising rapidly as a thought leader in the consulting world, Ben Patwa is rapidly becoming a prominent and influential figure in the industry.
    Connect with Ben Patwa:
    Website: https://benpatwa.com/ 
    Lin

    • 43 min
    The Art of Selling for Non-Salespeople

    The Art of Selling for Non-Salespeople

    Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don't consider themselves natural salespeople.
    Join Richard and Kylie as they welcome Nicole Cramer, a former teacher turned entrepreneurial sales and conversation coach. Nicole shares her unique journey from the classroom to the sales floor, revealing how she transformed her teaching skills into sales expertise. 
    This episode is a treasure trove for anyone who feels apprehensive about sales, offering insights into overcoming limiting beliefs and embracing your inner salesperson. 
    Discover her strategies for making sales feel natural and not "salesy," and understand why selling is ultimately about serving others.
    Tune in to this new episode of The Conscious Marketer podcast —The Art of Selling for Non-Salespeople
    Key points covered in this episode:
    00:00:00 Introduction
    00:05:17 Sales is a Form of Service. Nicole shares her philosophy that 'selling is serving,' changing the game for those averse to traditional sales approaches. 
    00:06:49 Overcoming the Fear of Sales. Nicole and Richard discuss strategies to help people see sales in a new light, focusing on relationship-building.
    00:09:49 The Power of Authentic Conversations in Marketing. Kylie highlights the importance of genuine conversations in marketing. They discuss how reframing one's approach to conversations can lead to successful marketing strategies
    00:15:33 Consultative Selling in Practice. Kylie shares her experience with a chiropractic office that successfully shifted to a high-ticket offering, guided by Nicole's advice.
    00:17:42 Avoiding Sales Pitfalls. Richard steers the conversation to uncover common mistakes in sales. Nicole identifies key pitfalls such as going into conversations with a pitch mentality.
    00:23:05 Directing Conversations Effectively. Nicole advises on the significance of understanding the purpose of each conversation. She suggests asking clients what would make the conversation successful for them. 
    00:29:42 The Myth of Outsourcing Sales. Richard discusses the common myth that sales and marketing can be entirely outsourced, especially for personal brands.
    00:34:11 The 'Exactly What to Say' Method. Kylie asks about Nicole's approach, based on the book "Exactly What to Say." Nicole explains that the effectiveness of sales is not just in the words used but in the approach to conversations. 
    00:38:15 Sales as Personal Development. Richard reflects on how embracing sales can be a journey of personal development. He discusses how moving past old scripts and identities, and approaching sales with the right intention can transform lives. 
    00:44:17 Selling Beyond Products and Services. Nicole concludes by emphasizing the significance of selling belief in oneself. She describes sales as a process of convincing clients to trust in their decision-making and the possibilities that lie ahead.
    Nicole Cramer is a trailblazing entrepreneur and Sales Conversation Coach, renowned for her expertise in blending human connection, sales psychology, and strategic communication. She holds the distinction of being an Exactly What to Say™ Certified Guide. After a remarkable seven-year stint in corporate sales, Nicole ventured into founding her coaching and training company, focusing on empowering women to enhance their earning potential through masterful sales conversations.
    Her innovative approach transcends traditional sales tactics, integrating the art of conversation with the science of sales, making her a sought-after Keynote Speaker and Corporate Sales Trainer. Nicole's passion extends beyond her professional realm; she is an avid salsa dancer and a devoted dog parent to Cassie. Her current drive involves helping entrepreneurs and sales professionals redefine their sales strategies, ensuring they are authentic, effective, and deeply rooted in the principles of connection and engagement.
    Links:
    LinkedIn: http

    • 43 min
    Omni-Channel Marketing VS Single-Channel Marketing

    Omni-Channel Marketing VS Single-Channel Marketing

    Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies? 
    In this thought-provoking episode, Richard Taubinger and Kylie Slavik dissect the evolving marketing landscape, examining the rise and fall of various channels each year. 
    The key to success lies in mastering one platform before moving on to the next, rather than dabbling superficially in multiple channels.
    Join Richard and Kylie as they explore the nuances of choosing the right marketing channel, the balance between focus and diversification, and the dynamic nature of today's marketing platforms.
    Tune in to this new episode of The Conscious Marketer podcast — Are Referrals That Important?
    Key points covered in this episode:
    00:00:00 Introduction.
    00:00:13 The Essence of Marketing Channels. Richard dives into the heart of omnichannel versus single-channel marketing. He illustrates the changing landscape of marketing channels, emphasizing the importance of depth over breadth in channel engagement.
    00:02:25 Kylie Slavik's Insight on Channel Selection. Kylie discusses the strategic importance of choosing a primary and a secondary marketing channel. She advocates for selecting channels based on personal medium preferences, using her long-form copywriting experience as an example.
    00:03:42 The Evolution of Marketing Platforms. Richard reflects on the history of Facebook's advertising impact. He narrates his early experiences with Facebook ads, illustrating the platform's revolutionary role in targeted marketing and the rise of direct-to-consumer brands.
    00:09:20 Leveraging Video for Impact. Kylie discusses the Video Short Summit held in March 2023, highlighting the power of storytelling in short-form videos. She emphasizes the significance of using videos, even brief ones, to engage audiences.
    00:14:21 The Art of Content Creation and Learning. Kylie delves into the importance of being in a constant learning mode to enhance content creation. She shares her experience with a course that transformed her approach to content, emphasizing the impact of storytelling and creativity in marketing, particularly on platforms like Facebook.
    00:17:42 Repurposing Content Across Platforms. Kylie shares her experience of turning a popular Facebook post into an engaging email. This example illustrates the efficiency of repurposing content across different platforms.
    00:18:39 Speed and Efficiency in Content Creation. Kylie shares her approach to content creation, emphasizing that once a solid idea is formed, the writing process can be swift and effective. She discusses her quick turnaround in creating a post inspired by innovative marketing strategies.
    00:21:14 Activating the Reticular Activation System. Richard discusses the concept of the reticular activation system in the context of marketing. He suggests that staying observant and curious enhances the ability to create relevant and engaging content for audiences.

    ————————————————————————————————
    The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. 
    CONNECT WITH US
    Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
    The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath
    Website: https://consciousmarketer.com/
    SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
    New Episodes Released Every Thursday
     

    • 23 min
    Mastering Authentic Storytelling And Stage Authority

    Mastering Authentic Storytelling And Stage Authority

    Feel overwhelmed by navigating your stage presence and crafting authentic storytelling? Tune into our latest episode where we explore the art of mastering stage authority with the fascinating Vena Ramphal, a classical Indian dancer turned leadership coach.
    Discover her tips on using conscious movement to enhance your stage presence, communicate your message more effectively, and unlock the layers of your personal story.
    Tune in to this new episode of The Conscious Marketer podcast —Mastering Authentic Storytelling And Stage Authority
    Key points covered in this episode:
    00:00:00 Introduction.
    00:04:31 Body Language and Its Influence in Communication. Richard reflects on how physical posture and stance significantly impact the message we convey.
    00:07:58 Uncovering Layers of Your Story Through Movement. Vena discusses the power of conscious movement in revealing deeper layers of personal stories.
    00:12:57 The Power of Mudra in Expressing Freedom. Explore the use of mudra, or hand gestures, to embody the concept of freedom. This practice can significantly impact one's internal state and storytelling.
    00:15:16 Refreshing Your Story with Embodiment Techniques. Vena addresses the challenge of keeping personal stories engaging over time. She shares techniques to keep narratives vibrant and captivating through physical preparation and embodiment.
    00:19:06 Neuroscience and Conscious Movement. Richard delves into the neuroscience behind the movement, discussing its impact on brain states and presence. Vena shares her insights on symmetry and coherence in the brain, demonstrating how movement can change one's brainwave state and presence.
    00:23:53 Experiencing Symmetry and Coherence. Vena leads a simple exercise to bring symmetry and coherence to the body and mind, enhancing presence and awareness.
    00:30:38 Cultivating Freedom through Movement. Vena concludes with a movement exercise to cultivate and express a sense of freedom. This practice allows us to connect with our origin stories in a state of freedom, offering a unique perspective on storytelling.
    00:34:07 The Elements in Storytelling. Vena discusses how different elements like fire and water can shape the way a story is told.
    00:39:27 Encouragement to Share Stories. Vena emphasizes the importance of good people coming forward to share their stories, especially in a world that is currently between narratives.
    Vena Ramphal, a former classical Indian dancer now celebrated as a leadership coach, shares her insights on mastering authentic storytelling and commanding stage presence. Transitioning from dance to leadership coaching, Vena has carved a niche for herself, teaching leaders to articulate their stories with compelling authority. Her unique approach has led her to appearances on platforms like BBC and Sky News, and features in publications such as GQ, Cosmopolitan, and The Financial Times. Her expertise not only captivates audiences but also transforms the art of communication in leadership.
    Links:
    LinkedIn: https://uk.linkedin.com/in/vena-ramphal 
    Facebook: https://www.facebook.com/TheShapeOfStillness/ 
    Instagram: https://www.instagram.com/shake.your.shakti/
    YouTube: https://www.youtube.com/user/venaramphal 
    LinkTree: https://linktr.ee/venaramphal
    More About:
    https://www.curtisbrown.co.uk/client/vena-ramphal 

    ————————————————————————————————
    The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. 
    CONNECT WITH US
    Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
    The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath
    Website: https://consciousmarketer.com/
    SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
    New Episodes Released Every Thursday
     

    • 41 min
    Are Referrals Important?

    Are Referrals Important?

    Discover the power of referrals! Join Richard Taubinger and Kylie Slavik as they delve into the crucial role of referrals in business growth. 
    Learn how Richard and Kylie built their businesses through referrals, and why relying solely on them can be a double-edged sword. They share personal experiences of the risks involved when a significant portion of business comes from a few clients and the potential instability it can cause.
    Whether you're a solo entrepreneur or looking to expand your reach, this episode offers invaluable insights on navigating the challenges and opportunities in referral-based business growth.
    Tune in to this new episode of The Conscious Marketer podcast — Are Referrals Important?
    Key points covered in this episode:
    00:00:00 Introduction.
    00:00:42 The Importance of Referrals. Richard shares his journey of building a business on referrals and discusses with Kylie the impact and importance of referral-based growth. They explore how referrals can sometimes become limiting for businesses, especially for solopreneurs.
    00:03:28  The Double-Edged Sword of Referral Dependency. Kylie shares a personal story of losing two major clients overnight, highlighting the vulnerability of relying too heavily on a few referrals. This candid conversation sheds light on the importance of diversifying your client acquisition strategies to ensure business resilience and continuity.
    00:06:33  Balancing Referrals with Business Growth. Richard explores the need for balancing referral-based business with strategies to expand reach and impact. He emphasizes the importance of scaling beyond individual referrals, discussing various business models that can support growth and allow for a wider impact without overwhelming your capacity.
    00:10:40 Overcoming Marketing Aversion for Greater Impact. Insights on overcoming the aversion to marketing, especially when operating at full capacity. Richard and Kylie discuss how embracing marketing can enable you to reach a broader audience, increase your impact, and utilize your income for greater causes, thus elevating your business to new heights.
    00:11:50  Escaping the Solopreneur Hamster Wheel. Kylie reflects on her transition from a solopreneur reliant on referrals to embracing a broader, more sophisticated marketing approach.
    00:14:35  The Compounding Impact of Marketing. Richard delves into how embracing marketing can lead to compounding impact and the realization of your greater potential. He shares inspiring examples of projects with far-reaching influence, highlighting the power of stepping in front of your brand and allowing your higher self to shine without the fear of imposter syndrome.
    00:17:27  Starting Small and Scaling Smartly. Kylie emphasizes the importance of starting small and scaling smartly in marketing. She advises focusing on scalable strategies that allow you to affect more people without burning out, stressing the importance of putting in minimal effort for maximum results.
    00:18:16  Leveraging Micro Referrals for Broader Reach. Richard explains the shift from relying on a few major referrals to obtaining numerous micro referrals, thereby reaching a wider audience. He discusses the transformation from a limited referral base to a more extensive and diverse one, highlighting the need for a leveraged business model for a greater world impact.
    ————————————————————————————————
    The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. 
    CONNECT WITH US
    Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
    The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath
    Website: https://consciousmarketer.com/
    SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
    New Episodes Released Every Thursday

    • 19 min
    Self-Love: Your Unlikely Marketing Superpower with Darcy Lord

    Self-Love: Your Unlikely Marketing Superpower with Darcy Lord

    Feel stuck in the marketing maze? Join hosts Richard Taubinger and Kylie Slavik as they welcome Darcy Lord, a renowned self-love expert and founder of transformative programs.
    In this episode, Darcy shares her unique insights on how self-love is not just a personal virtue but a powerful tool in marketing. Her stories of overcoming obstacles and leveraging self-love for success are not only inspiring but also offer practical lessons for marketers. 
    Uncover the essential connection between honoring oneself and effective marketing. Her journey is a testament to the transformative power of self-love in reaching and resonating with audiences.
    Tune in to this new episode of The Conscious Marketer podcast — Self-Love: Your Unlikely Marketing Superpower with Darcy Lord
    Key points covered in this episode:
    00:00:00 Introduction.
    00:05:20 Darcy recounts pivotal moments in her career, including a significant financial manifestation and personal developments that enabled her to leave her day job and fully embrace her calling to teach self-love and inner guidance.
    00:10:05 The Power of Self-Love. How self-love impacts our actions and decisions. Be kind to one’s self and honor internal guidance for genuine progress.
    00:19:57 Practical Impacts of Self-Love. Tangible benefits of self-love include career changes, creative pursuits, and personal well-being improvements.
    00:22:54 Integrating Mind, Body, and Emotion. Physical sensations in the body can be linked to emotional experiences, underscoring the importance of bodily awareness in self-compassion. 
    00:26:02 Why people resist processes of self-love. The human brain's negativity bias and societal misconceptions about self-love are the reasons why there is still resistance to self-love practices. 
    00:29:11 Overcoming the brain's negativity bias and habitual self-criticism. There is a need to reverse the belief that self-improvement precedes self-acceptance. We need to have role models in the practice of self-love. 
    00:30:21 Practical techniques for self-love in action. Two key techniques to integrate self-love into professional life are: Asking oneself what is needed when facing fear or resistance; and, considering what advice one would give to a loved one in a similar situation.
    00:36:25 The Foundation of Self-Love for External Actions. How self-love lays the groundwork for confidently engaging in activities like marketing, by changing one's emotional foundation and perception of safety.
    00:38:09 The continuous practice of self-compassion. Self-love and compassion are ongoing practices, not one-time achievements. Encourage taking small, kind actions daily to foster self-love.
    Dr. Darcy Lord is a renowned Self-Love Expert and the visionary founder of Programs That Uplift. With a Ph.D. in Somatic Education from Ohio State University, she has dedicated her career to fostering self-love and guiding individuals toward fulfilling their higher purpose. As an acclaimed author, speaker, and entrepreneur, Dr. Lord specializes in the transformative power of self-love, inner guidance, and manifestation. 
    Work with Dr. Darcy Lord:  https://drdarcylord.com/   
    Linkedin: https://www.linkedin.com/in/dr-darcy-lord?original_referer=https%3A%2F%2Fapp.asana.com%2F 
    Youtube: https://www.youtube.com/channel/UCaa2QgUUUWXWIN7jzHg2f0Q  
    Facebook: https://www.facebook.com/DrDarcyLord/ 
    ————————————————————————————————
    The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. 
    CONNECT WITH US
    Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
    The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath
    Website: https://consciousmarketer.com/
    SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST
    New Episodes Released Every Thursday
     

    • 40 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

Eager Lifetime Learner ,

The Conscious Marketer Podcast

I love Richard and Kylie and I loooove their podcast! They are brilliant. Listening to their guests has opened doors for me. And their conversational style is an easy delivery for me. I definitely recommend it!

Earth advocate ,

Amazing, Soulful Talks!

Richard and Kylie bring so much to the interviews with their guests — and bring guests with such loving, conscious perspectives. All in all, this is an amazing podcast for supporting people trying to bring their truth to the world through their offerings.

Mccarthy-Hageman ,

Uplifting and helpful!!!

I really enjoy what you bring to people to help get their content out to others!

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