201 episodes

Instagram is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container. This podcast helps you fill the Instagram container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media.  Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a holistic marketing agency that helps business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and done-for-you content. On this podcast we’ll talk all things content, marketing, and entrepreneurship....especially best practices for Instagram that don't take up all your time.   Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business. 

The Consistency Corner | Instagram Alone is NOT a Marketing Strategy Ruthie Sterrett | Holistic Marketing Strategist

    • Business
    • 5.0 • 27 Ratings

Instagram is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container. This podcast helps you fill the Instagram container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media.  Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a holistic marketing agency that helps business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and done-for-you content. On this podcast we’ll talk all things content, marketing, and entrepreneurship....especially best practices for Instagram that don't take up all your time.   Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business. 

    Summer Feed Drop: Powerful Women Rising with Melissa Snow

    Summer Feed Drop: Powerful Women Rising with Melissa Snow

    In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat a...

    • 38 min
    Building a Lasting Brand: The Importance of Mission, Vision, and Values (Summer Season Best Of)

    Building a Lasting Brand: The Importance of Mission, Vision, and Values (Summer Season Best Of)

    In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By i...

    • 24 min
    Summer Feed Drop: Game On Girlfriend with Sarah Walton

    Summer Feed Drop: Game On Girlfriend with Sarah Walton

    The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast. In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management....

    • 43 min
    Understanding the Success Equation for Marketing (Summer Season Best Of)

    Understanding the Success Equation for Marketing (Summer Season Best Of)

    This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.TakeawaysReevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.Understand the success equation and its application to marketing funnels and sales equations.Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.Get exclusive CMO level strategy...

    • 21 min
    Summer Feed Drop: The Unapologetic Entrpreneur with Amanda McKinney

    Summer Feed Drop: The Unapologetic Entrpreneur with Amanda McKinney

    The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast. In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with...

    • 1 hr 5 min
    Summer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing Strategy

    Summer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing Strategy

    As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business. TakeawaysThe importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.Under...

    • 18 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Gevewilson ,

Marketing Magic

Ruthie is so talented with a lot of experience! Her episodes are thoughtful to her brand and audience but what I love most is her human approach! She talks about the good, bad & ugly of marketing but also entrepreneurship! Thank you Ruthie for paving the way for others to speak up and out on how to do business different!

Rcaldwell07 ,

Real life business tips from friends!

Listening to The Consistency Corner is like being in a safe space with friends you trust! Raw real life advice isn’t shared enough in the online business space. Ruthie does a fantastic job of inviting guest who will share their real experiences and honest advice!

Melissa8166 ,

One of my FAVES!

This is one of the few shows I never miss an episode of! So much good, useful information you can use - not just broad ideas and teases to get you to buy. Ruthie is such a gem and her guests are equally brilliant.

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