The Consistency Corner Ruthie Sterrett

In this candid and insightful episode, my friend, Heather and I discuss the art of annual planning, and share how Post-It Notes have revolutionized how we strategize and navigate the year ahead! Join us as we delve into the necessity of structure, discipline, and understanding individual energy flows in achieving ambitious goals. From managing calendars to embracing small steps toward strategic milestones, this episode offers invaluable guidance for anyone seeking a roadmap to success while navigating the realities of entrepreneurship and planning for the long haul.

Here's a peek into what we discuss:
The appeal of using Post-It notes for planning due to their flexibility. The method allows for easy adjustments, fostering a mindset that focuses on solutions rather than rigid plans.How planning, even when uncertain about all the steps, triggers creative thinking.The necessity of carving out time for visioning and planning, not just focusing on client work or administrative tasks, as these can consume time without necessarily propelling the business forward.Calendar management, aligning tasks with varying energy levels to prevent burnout and maximize productivity.The importance of celebrating small wins, embracing the journey, and prioritizing consistent progress rather than perfection.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

In this special episode of The Consistency Corner Podcast, we're diving into the nitty-gritty of content planning for Q1 and beyond! I'm sharing actionable steps to map out your content calendar strategically, ensuring intentional and effective content creation for the upcoming year. What are you waiting for? Let's get started!

Here's a peek into what we covered in this episode:
Why you should start with revisiting your brand kit, and ensuring it aligns with your mission, vision, values, and ideal customer.Why you need to make sure your brand photos are up to date (and why it's okay to balance personalized images with stock photos).Strategizing content topics for blogs, podcasts, and videos.How linking campaigns with long-form content will provide consistency and relevance.How you can maximize content potential by repurposing across various platforms.How implementing a structured approach to quarterly content planning will make for a smoother execution.Check out these past episodes to help you plan out 2024!
Episode 153 - Your 2024 Marketing Plan
Episode 138 - Quarterly Content Planning Masterclass
Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.
Here are the core steps we're diving into:
Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!
Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

In this episode of The Consistency Corner Podcast, I'm joined by the founder of FemForce, Stacey Poterson! Forging her own path in the photo industry and doing what no photographer has done before, Stacey has created a non traditional approach to getting fresh new photos for social media every month. She re-designed her photography business to fit family life & motherhood and started FemForce - a monthly photoshoot subscription service for female entrepreneurs to help them get social media content. Ready to dive in?

Here's a sneak peek at what we discussed in this episode:
The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this episode is packed with wisdom, real experiences, and actionable insights. So, without further ado, let's dive into it!

In this episode, we discussed:
Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.Check out Megan's podcast here!
Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!

Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!
Here's a peek into what we discussed:
The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.
Connect with Monica:
Website
Instagram
The Product Biz Podcast
Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!