87 episodes

Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. I’m Ruthie, and I totally feel you. I’m a retail veteran, turned self taught, corporate marketing executive who’s dabbled in blogging, network marketing, sales and coaching. I’ve found my passion in cheering on other goal getter women who are creating consistent values based brands. The Consistency Corner Marketing Method helps you create a foundation for your brand to sparkle, so it can make an impact and an income. On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things.I love all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you!

The Consistency Corner Ruthie Sterrett

    • Business
    • 5.0 • 16 Ratings

Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. I’m Ruthie, and I totally feel you. I’m a retail veteran, turned self taught, corporate marketing executive who’s dabbled in blogging, network marketing, sales and coaching. I’ve found my passion in cheering on other goal getter women who are creating consistent values based brands. The Consistency Corner Marketing Method helps you create a foundation for your brand to sparkle, so it can make an impact and an income. On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things.I love all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you!

    What to look at in your Marketing Analytics with Lyndsay Clements from Ellen Grace Marketing

    What to look at in your Marketing Analytics with Lyndsay Clements from Ellen Grace Marketing

    This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!

    We covered the following topics: 
    - How to take an inventory of what is working and what isn't when it comes to your marketing efforts.
    - The 4 places you should be looking when it comes to your marketing, especially after a big holiday season: Google Analytics, Email Marketing, Social Analytics & Sales/Customer Data.
    - What are the high level key analytics to look at in Google Analytics? 
    - The difference between 'best' traffic and 'most' traffic.
    - The changes that have happened within email marketing over the last decade and what you need to think about for your own email marketing.
    - Why it's important to assess whether you're actually happy with the marketing results you're getting. 
    CONNECT WITH LYNDSAY:
    Website: https://ellengracemarketing.com
    Instagram: https://www.instagram.com/ellengracemarketing
    LinkedIn: https://www.linkedin.com/in/lyndsayclements


    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 47 min
    Using Human Design to Guide Your Business with Allison Cullen

    Using Human Design to Guide Your Business with Allison Cullen

    It is my pleasure to introduce you to the incredible Allison Cullen today on the podcast! Allison has spent the past 15 years working as both a business manager in the music industry and a business coach in the health & wellness world. With a background in counselling and certification in Human Design, she started her podcast in 2020 when the world was in a state of disarray and she knew that fellow mommas & entrepreneurs needed to be able to make sense out of the current reality.

    During this episode, we covered the following topics:
    - What are the 5 types of Human Design and how can we learn more about our own energy type?
    - What makes up our Human Design profile and what parts of the chart are important to know?
    - What are some other ways you can leverage your Human Design in your small business?
    LINKS MENTIONED:
    Free Human Design Cheat Sheet: https://youdowoo.mykajabi.com/human-design-cheat-sheet
    Use the code CONSISTENT for 20% off a 60 Minute Reading with Allison: https://youdowoo.mykajabi.com/offers/vF96SoJ8

    CONNECT WITH ALLISON:
    - Instagram: https://www.instagram.com/youdowoo


    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 35 min
    How a Virtual Assistant Can Support Small Business Marketing with Madeline Hornung

    How a Virtual Assistant Can Support Small Business Marketing with Madeline Hornung

    I'm so excited to introduce you to my good friend Madeline Hornung from Madsavvy VA! In today's episode we chat all about how a virtual assistant can support your business and your marketing... and so much more!

    During this episode we cover:
    - What a virtual assistant actually does and how you get different types of VA's for different skillsets / needs. 
    - What questions to ask yourself before you start outsourcing to a virtual assistant for the first time. 
    - How do you set your virtual assistant up for success when you have first hired them? 
    - What you need to know about giving your virtual assistant feedback, especially during the first 90 days of working together. 
    - The difference between a virtual assistant and an OBM and how to figure out what role you really need in your business.
    - How to find the right fit for you and your personality when hiring a virtual assistant. 
    Connect with Madeline here:
    - Instagram:  @madsavvyva
    - Website: https://www.madsavvyva.com



    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 31 min
    Book Recommendations For Marketing and Mindset

    Book Recommendations For Marketing and Mindset

    In this episode I chat about how I feel about turning 40 and reflect on the books that I've read over the last 10 years that have added to my life - both from a business perspective, but also a personal one.

    I believe that we should never stop learning & growing and that's why I wanted to share my top 10 (well, really 11) books with you today. To sign up for the entire list of 40 Books To Read Before Your 40 click here: https://www.theconsistencycorner.com/marketing-mindset-book-list
    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 20 min
    How Mindfulness Supports Mindset Work with Lauren Enright

    How Mindfulness Supports Mindset Work with Lauren Enright

    My guest this episode is Lauren Enright; a former neuroscientist and educator with over a decade of experience studying yoga and mindfulness - her coaching and programs uniquely offer a harmonious blend of science and spirituality.  Today Lauren is focused on helping women who are struggling to conceive and achieve the pregnancy and child they’ve been yearning for. Through her doula support, mindfulness education, and mindset coaching, she helps them rediscover a sense of calm, confidence, and hope on their journey.
    While marketing isn’t related to birthing a baby, birthing and growing a business can be just as emotional, and working on your mindset along the way is critical to success. We’ll talk about how mindfulness can support you in creating a strong foundation for business growth. Tune in to hear more about:
    The difference between mindfulness and mindsetWhat working on mindfulness and mindset actually looks likeHow yoga & mindfulness practices can help you on your mindset journeyConnect with Lauren on Instagram
    Lauren's Website



    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 36 min
    Marketing Planning for 2023

    Marketing Planning for 2023

    2023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit!

    A few things I'll cover today to get you ready for 2023 are:
    How you can revisit and update your brand kitHow to look at your metrics and set businesses goalsHow to build a framework for your annual content...and so much more! 


    Connect with The Consistency Corner on Instagram Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!https://www.theconsistencycorner.com/holidaycontentplanner

    • 20 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

AmandaGotchaMama ,

Great for small biz marketing

Ruthie’s enthusiasm and wisdom always shine through in these episodes. And I love her passion for supporting other female entrepreneurs! Great podcast for any business owner wanting simple and smart marketing tips.

Shortiwithani ,

Ruthie takes the confusion out of marketing!

The mastermind I am in recommends going through pillars of content, and to be honest I have been so confused about how to do that. I listened to Ruthie’s live coaching session with Kathy, and the amount of confidence that I got from just listening to that session was gold! I know I need to be consistent with my content to make my brand sparkle but it’s honestly been super overwhelming and confusing. Ruthie makes it super simple, and I can’t wait to hear more of these sessions!

Stephanie Keith ,

Wealth of Knowledge!

So many great tips on marketing your business. Ruthie is so relatable and a wealth of knowledge. Will be binging these episodes!

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