189 episodes

Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. You've heard "if you build it they will come" but the reality is, you have to build the thing AND market it, so people know you exist! Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and accountability. On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things. Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you! 

The Consistency Corner Ruthie Sterrett

    • Business
    • 5.0 • 25 Ratings

Are you throwing marketing ideas at the wall like spaghetti and hoping something sticks? You know your brand is made for more and you are trying all the things, but it’s just not working. You've heard "if you build it they will come" but the reality is, you have to build the thing AND market it, so people know you exist! Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and accountability. On this podcast we’ll talk all things marketing to help you create an effective strategy for your brand, and discuss mindset and productivity tips to help you be at your best, even while you juggle all the things. Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of white wine (on ice of course), plus cheering on other goal getter women. If you live by my motto of "work hard and be nice", love to set goals, but need a little encouragement along the way, this podcast is for you! 

    Navigating the Challenges of Email Marketing and List Building

    Navigating the Challenges of Email Marketing and List Building

    In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off.   She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.

    Takeaways
    Transparent conversations about the challenges of running a business are important for women in business to have with each other.The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite. Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 24 min
    Mastering Bundles In Your Marketing Strategy with Kate Doster

    Mastering Bundles In Your Marketing Strategy with Kate Doster

    In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.

    In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.

    Takeaways
    Bundles can be a powerful strategy for list building and generating revenue.Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.Connect with Kate:
    Kate’s Website – www.katedoster.com
    Kate’s Instagram handle –  @kate_doster
    Kate’s Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify
     Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles 
    Free gift #2 – Get 2 Years Worth of Planned Email Ideas



    Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 48 min
    Who Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda King

    Who Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda King

    In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. 
    Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. 
    We also dig into the time and effort required for branding and the need for consistent content on social media. 
    Jordan shares her experience as a client of The Consistency Corner and the  efficiency and ease of communication in their collaboration,  highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message. 
    Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School. 
    A few favorite takeaways:


    Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients. An outside perspective can provide valuable insights and help craft your unique business messaging.Repetition and copywriting are powerful tools in marketing.Visibility and PR strategies are essential for attracting clients and building credibility.Choosing the right marketing strategy requires a holistic approach and consistency in execution.Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.

    Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process. 
    Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 43 min
    The Power of Neuro-Regulation with Margy Feldhuhn

    The Power of Neuro-Regulation with Margy Feldhuhn

    Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success. 

    In this episode, you'll learn:
    Why neuro-regulation is important to understand in mindset work and entrepreneurship.How nervous system dysregulation can lead to various stress responses, such as fight, flight, freeze, flop, and fawn.The difference between neuro-regulation and therapy, and how they can complement each other in personal development.How consistency in nervous system training can help business owners manage stress and increase their capacity.Connect with Margy:
    Podcast Guesting (Interview Connections)
    Nervous System Training (Brain-Based Wellness) Get a 2-week free trial!
    Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 35 min
    From Entrepreneur to CEO: Strategies for Effective Marketing and Long-term Results

    From Entrepreneur to CEO: Strategies for Effective Marketing and Long-term Results

    Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape. 

    In this episode, you'll learn:
    Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).Why consistent content is key to business growth.The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 23 min
    Decoding Social Media Algorithms with Andréa Jones

    Decoding Social Media Algorithms with Andréa Jones

    Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of social media!

    In this episode, we discussed:
    Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media! 
    Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract. 
    Connect with Ruthie and The Consistency Corner on Instagram!Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you! 

    • 41 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

Melissa8166 ,

One of my FAVES!

This is one of the few shows I never miss an episode of! So much good, useful information you can use - not just broad ideas and teases to get you to buy. Ruthie is such a gem and her guests are equally brilliant.

The Stiletto Squad ,

The Marketing Strategy Episode is a must listen

All of Ruthie’s episodes contain a nugget of information you can use and implement right away.
But, her Marketing Strategy episode is a game changer. The way she walks through her strategy of taking long form content and then breaking it down and repurposing it for social, newsletters, etc. was a GAME CHANGER.
Thank you so much!

Monica2718 ,

Love this podcast!

Such a great show - thanks Ruthie!

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