22 min

Using the Creator Economy to Your Advantage with Patricia Santos, Founder of Volition Beauty The Journey

    • Business News

Patricia Santos did not set out to start a beauty company. But when she saw a problem that needed solving in the intensely competitive (and overwhelmingly male) world of cosmetics, she knew she had landed on a good idea. That good idea – Volition Beauty – is quickly re-shaping the cosmetics landscape by putting the power back in the hands of the consumer in an innovative way.

Patricia Santos did not set out to start a beauty company. But when she saw a problem that needed solving in the intensely competitive (and overwhelmingly male) world of cosmetics, she knew she had landed on a good idea. That good idea – Volition Beauty – is quickly re-shaping the cosmetics landscape by putting the power back in the hands of the consumer in an innovative way.

22 min

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