100 episodes

The Content Mix podcast features interviews with stand-out professionals leading content and social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Kyler Canastra of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

The Content Mix Podcast The Content Mix

    • Business
    • 5.0 • 9 Ratings

The Content Mix podcast features interviews with stand-out professionals leading content and social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Kyler Canastra of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

    Using education-based marketing to raise awareness around air quality | Lauren Pederson

    Using education-based marketing to raise awareness around air quality | Lauren Pederson

    Tune in to today's episode with Kyler Canastra of VeraContent and Lauren Pedersen, CMO at Airthings, a Norwegian-founded manufacturer of radon detectors and indoor air quality monitors. Their main concern is ensuring that people across the world are aware of the concerns around air quality and sustainability. Lauren also talks about her background of working with agency and startup teams, the role of education-based marketing in startups and how she manages her teams, plus loads more!

    • 29 min
    Listen and learn from your customers and colleagues | Mário Costa

    Listen and learn from your customers and colleagues | Mário Costa

    “Be humble and be close to your customers and colleagues. Listen to people because this is the only way you can be a better human and a better professional.”

    In today’s podcast interview, Mário Costa, communications director at MANZ in Portugal, and former brand manager at Metro AG in Germany, shares key tips that he learned while coordinating content campaigns for 26 countries, as well as insights from working at a call center at Vodafone.

    • 39 min
    Insights from a chocolate marketing expert | Annika Engelbrecht

    Insights from a chocolate marketing expert | Annika Engelbrecht

    Today’s guest has nearly 15 years of experience marketing a product that we all loveーchocolate! German-native Annika Engelbrecht has held various marketing roles across Europe and Asia at famous chocolate brands Lindt & Sprüngli and Pernigotti. Annika recently switched from chocolate to basketball, as she’s currently helping the Italian basketball team, Pallacanestro Varese, to reposition their brand. Tune in for the full episode as Annika chats with Kyler Canastra about her marketing career.

    • 31 min
    An organic career change from film to marketing | Estefania Veira

    An organic career change from film to marketing | Estefania Veira

    “It's only scary for the first two months, and then it becomes easy.” If you’re thinking about making a career change to marketing, today's episode will inspire you to make the jump. Estefania Veira is now the marketing campaign director for London-based global law firm Clyde & Co. But she started her career in the film industry as a screenwriter, editor and distributor in Argentina. Tune in as Estefania chats with Kyler Canastra about her career journey, including starting her own talent management a

    • 33 min
    Making post-pandemic travel easier with real-life experiences and storytelling | Carlo Speth

    Making post-pandemic travel easier with real-life experiences and storytelling | Carlo Speth

    The pandemic has turned the travel industry upside down and, as it’s starting to recover, marketing teams at travel companies have had to find new ways to adapt. Tune in for today’s episode as Carlo Speth, chief editor of the DACH region for European travel search platform HolidayPirates, chats with Kyler Canastra about travel marketing during the pandemic, how he got into the industry, his style of leadership and insights on the importance of storytelling in marketing.

    • 43 min
    Leading a global team of 70+ higher education marketing experts | Tim Edwards | QS

    Leading a global team of 70+ higher education marketing experts | Tim Edwards | QS

    “The trick as a CMO is not getting in the way and knowing when to let people deliver.” When you’re leading a global team of 70+ higher education marketing experts, trust in your team is pivotal, according to Tim Edwards, CMO at QS Quacquarelli Symonds. Tune in as Tim chats with Kyler Canastra about his 15-year career in higher education marketing, how QS has become the most trusted global leader in the higher education sector, plus advice for leading a global marketing team.

    • 49 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Gratefulmeek ,

Awesome show!

If you're a content marketer, you'll love this show. Tons of insights from content marketers from a wide range of industries.

kylergilbert ,

A Very Informative Series—perfect for content marketers!

The Content Mix Podcast is perfect for those interested in the power of content marketing. By getting to meet leaders involved in this industry around Europe, the podcast gives you the perfect glimpse into what it means to work in this field. Content marketers will love this show as it provides useful insights and tips. Plus, the VeraContent interviewers keep the energy up and make it an enjoyable listen.

DJ Stay in School ,

Informative and punchy

This is a great show. 20 minute bites of info with smart pros. Recommend!

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