100 episodes

The Content Mix podcast features interviews with stand-out professionals leading content and social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Kyler Canastra of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

The Content Mix Podcast The Content Mix

    • Business
    • 5.0 • 9 Ratings

The Content Mix podcast features interviews with stand-out professionals leading content and social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Kyler Canastra of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

    The power of writing a book as a content marketing tool | Stacy Ennis

    The power of writing a book as a content marketing tool | Stacy Ennis

    Have you ever thought about writing a book? If your answer is yes, you’ll want to tune into today’s podcast episode. Co-host Shaheen Samavati chats with Stacy Ennis, a best-selling author, book coach and speaker, about the process behind writing a book and how it’s the ultimate form of content marketing. During their conversation, they chat about where to start the book-writing process, how writing a book helps you produce more marketing content and the different options of writing and publishing.

    • 30 min
    When to translate content vs. create it from scratch for new markets

    When to translate content vs. create it from scratch for new markets

    When launching into new international markets, when is it possible to translate existing content, and when do you need to create entirely unique content?
    There’s no clear-cut answer, as it really comes down to your business strategy. 
    For more insights on the topic, tune in to our latest podcast episode, where co-hosts Shaheen Samavati and Kyler Canastra chat about marketing localization, translation and transcreation—including what each process involves, when you need it and when it’s better to create fresh content.

    • 34 min
    The secret behind managing remote teams successfully

    The secret behind managing remote teams successfully

    Remote work has been a part of our company culture from the very start of VeraContent in 2016. It’s something that’s worked really well for us and has played a significant role in how we’ve grown our business. Our latest podcast episode features co-hosts Shaheen Samavati and Kyler Canastra sharing their personal experience and insights on managing remote teams. Their conversation touches on the advantages and challenges of virtual work environments, what makes VeraContent successful at remote work and how to build long-lasting relationships with international freelancers, plus a few tips to avoid “virtual burnout.”

    • 36 min
    How to create a strong editorial process for your content marketing

    How to create a strong editorial process for your content marketing

    “Our company’s name ‘Vera’ comes from the Latin term meaning ‘true,’ as we wanted to get across the high level of rigorousness we put into ensuring that everything we publish is true and accurate.”
    We hold high editorial standards on every piece of content we put out—both internally and for our clients. That’s why we’re so obsessed with having documented and structured editorial processes in place.
    Check out our latest podcast episode as co-hosts Shaheen Samavati and Kyler Canastra share their insights on the importance of having strong editorial processes for your team to follow. During their conversation, they talk about the level of editing required in corporate marketing, how to uphold high-quality standards and a look into VeraContent’s very own editorial process.

    • 28 min
    How to scale up content production with AI & automation tools | James Scherer

    How to scale up content production with AI & automation tools | James Scherer

    “Automation offers time-saving right off the bat, which is immediately a positive ROI.”
    In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat with James Scherer, VP of growth sales at Codeless, about automating and streamlining content creation.
    Tune in to learn how AI tools can help accelerate your content production, including examples of the tools they use at Codeless.

    • 35 min
    Paid social media campaigns: Best practices to get results | Joana Aina Sánchez

    Paid social media campaigns: Best practices to get results | Joana Aina Sánchez

    “Social media platforms are like the motorway to your goals. Your content is the car and paid ads are the fuel.”
    In today’s podcast episode, VeraContent’s new head of project management, Joana Aina Sánchez, chats with co-hosts Shaheen Samavati and Kyler Canastra about paid social media campaigns.
    Tune in to learn about why all brands—big and small—should consider investing in paid social ads and what type of content works best on each platform.

    • 31 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Gratefulmeek ,

Awesome show!

If you're a content marketer, you'll love this show. Tons of insights from content marketers from a wide range of industries.

kylergilbert ,

A Very Informative Series—perfect for content marketers!

The Content Mix Podcast is perfect for those interested in the power of content marketing. By getting to meet leaders involved in this industry around Europe, the podcast gives you the perfect glimpse into what it means to work in this field. Content marketers will love this show as it provides useful insights and tips. Plus, the VeraContent interviewers keep the energy up and make it an enjoyable listen.

DJ Stay in School ,

Informative and punchy

This is a great show. 20 minute bites of info with smart pros. Recommend!

Top Podcasts In Business

iHeartPodcasts
NPR
Ramsey Network
Morning Brew
Jocko DEFCOR Network
Andy Frisella #100to0