The Cookbook: Recipes for Marketing & Business Success

The Cookbook: Recipes for Marketing & Business Success
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The Cookbook: Recipes for Marketing & Business Success

Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests! Until then...go out and find what lights YOUR fire!

  1. The Cookbook Podcast - Hannah Abad: The Magnetic Power of Authenticity

    4D AGO

    The Cookbook Podcast - Hannah Abad: The Magnetic Power of Authenticity

    In this episode of The Cookbook, host Iris Goldfeder interviews resilience coach Hannah Abad, who shares her journey from a high-achieving individual struggling with trauma and burnout to a successful coach helping others. Hannah discusses the impact of trauma on high achievers, her personal experiences with mental health, and the transformative process of healing. She outlines her coaching methodology, which focuses on three phases: Freedom, Foundation, and Future, emphasizing the importance of addressing emotional pain and reestablishing a healthy identity. In this engaging conversation, the speakers explore the themes of cultural boundaries, the importance of knowing one's 'why' in entrepreneurship, and the challenges and growth that come with being an entrepreneur. They delve into the significance of authenticity in both personal and professional realms, discussing how survival mechanisms can distort true authenticity. The conversation emphasizes the magnetic power of being genuine, the importance of truth-telling in communication, and the acceptance of imperfection as a pathway to personal growth. Ultimately, the speakers reflect on their personal journeys, expressing gratitude and the desire for freedom in their lives.

    1h 6m
  2. The Cookbook Podcast Amber Griffiths: Crafting Your Brand - Insights from Amber Griffiths

    MAR 18

    The Cookbook Podcast Amber Griffiths: Crafting Your Brand - Insights from Amber Griffiths

    In this episode of The Cookbook, host Iris Goldfeder welcomes Amber Griffiths, a brand strategist with over 20 years of experience. They discuss Amber's journey from working in a flower shop to becoming a successful entrepreneur, the importance of aligning with clients who share similar values, and the necessity of establishing boundaries in business relationships. The conversation also touches on the significance of authenticity in communication and how it impacts client relationships and personal growth. In this conversation, the speakers delve into the importance of embracing authenticity and self-acceptance, discussing how societal pressures often lead individuals to suppress their true selves. They explore the impact of childhood experiences on adult behavior, particularly in the context of entrepreneurship. The discussion emphasizes the significance of finding one's unique path in business, the journey of recognition and self-worth, and the necessity of building a supportive community for success. The speakers share personal anecdotes and insights, highlighting the transformative power of being true to oneself and the value of connection in achieving one's goals. For More Details About Amber Visit Her Website: yourbrandbydesign.com Chapters 00:01 Welcome to The Cookbook 06:00 Amber's Journey to Becoming a Brand Strategist 11:58 The Importance of Client Alignment 17:57 Establishing Boundaries in Business 23:48 Authenticity in Communication 28:34 Embracing Authenticity and Self-Acceptance 31:00 The Impact of Childhood Experiences on Adult Behavior 38:03 Entrepreneurship: Finding Your Unique Path 46:59 The Journey of Recognition and Self-Worth 50:30 Building a Community for Success

    56 min
  3. The Cookbook Podcast Bri Seeley: Breaking Stereotypes in Entrepreneurship

    MAR 11

    The Cookbook Podcast Bri Seeley: Breaking Stereotypes in Entrepreneurship

    In this episode of The Cookbook, host Iris Goldfeder interviews entrepreneur coach Brie Seeley, who shares her journey from a struggling fashion designer to a successful business coach. They discuss the importance of women in entrepreneurship, overcoming societal conditioning, and finding one's power to create change. Brie emphasizes the need for women to recognize their worth and the potential of entrepreneurship to provide financial freedom and personal fulfillment. The conversation also touches on Brie's TEDx talk, 'From Wages to Wealth,' where she highlights the limitations faced by women in previous generations and the limitless opportunities available today. In this engaging conversation, the speakers explore the journey of entrepreneurship, breaking stereotypes, and the importance of empathy in leadership. They discuss the challenges faced by aspiring entrepreneurs, the significance of taking the first leap, and the transition from solopreneurship to scaling a business. The dialogue emphasizes the need for a supportive environment and the role of personal growth in navigating the entrepreneurial landscape. Learn More About Bri At: https://briseeley.com/entrepreneur-coach/ 00:01 Welcome to The Cookbook 02:56 Brie's Journey to Entrepreneurship 05:54 The Power of Women in Business 09:10 Overcoming Societal Conditioning 11:59 Finding Your Power 14:46 Creating Change Through Entrepreneurship 17:48 The Importance of Identity in Business 20:49 Brie's TEDx Talk: From Wages to Wealth 23:53 Personal Stories of Empowerment 32:11 Breaking Stereotypes and Finding Allies 34:35 Taking the Leap into Entrepreneurship 36:34 The Journey of a Wantrepreneur 40:51 Scaling Beyond Solopreneurship 42:34 Redefining Leadership in Business 51:35 Empathy in Entrepreneurship 54:05 Navigating Personal Challenges as Entrepreneurs

    1h 5m
  4. The Cookbook Podcast - Allie Beckmann: Creating Safe Spaces in Financial Conversations

    MAR 4

    The Cookbook Podcast - Allie Beckmann: Creating Safe Spaces in Financial Conversations

    This week on The Cookbook: Recipes for Success in Business and Marketing, we're delighted to host the inspiring Allie Beckmann, RFA®!  Allie is the brains behind Beckmann Financial, where she empowers visionaries and entrepreneurs to use money as a tool for bringing their dreams to life. Her approach blends strategic finance with emotional intelligence to make a lasting impact. In this week’s episode, Allie and I explore the shifting landscape of financial advisory. We discuss how today's consumers are reshaping the industry by prioritizing meaningful relationships and authenticity in their financial journey.  Allie sheds light on the power of self-education and how technology is leveling the playing field in personal finance. Plus, we talk about sustainable business practices that benefit not just clients, but advisors too. Join the conversation—how do you envision the future of financial advisory? Let’s hear your thoughts!  Watch the full episode here: https://youtu.be/POa18smyvXg https://vimeo.com/1049732962/721def6805?share=copy Allie’ s Links: www.beckmannfinancial.com  https://www.linkedin.com/in/alliebeckmann/  https://www.beckmannfinancial.com/valuesdownload #Podcast #FinancialEmpowerment #HolisticFinance #CreativeEntrepreneurship #SustainableBusiness All content is for education and information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Advisory services are offered by Beckmann Financial, an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business. ♨️♨️♨️♨️♨️ I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise. Is your website converting visitors to leads? Let’s find out! Let us run a complimentary site audit for you, and see how you’re showing up.   https://gasstovecreative.com/gasstove-creative-is-your-website-converting-visitors-into-leads-audit/ *Advisory services are offered by Beckmann & Company LLC (dba "Beckmann Financial") an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business.

    1h 5m
  5. The Cookbook Podcast Amy Collette: Finding Your Voice - The Art of Writing

    FEB 25

    The Cookbook Podcast Amy Collette: Finding Your Voice - The Art of Writing

    This week on The Cookbook: Recipes for Success In Business and Marketing, we are delighted to introduce Amy Collette:  The Book Alchemist! Amy is a powerhouse in helping visionary leaders crystallize their legacies into the written word. Through her Unleash Your Inner Author coaching framework, Amy empowers aspiring authors to connect deeply with readers and make a lasting impact. Her passion is contagious, and her methods are transformative.  In this episode, Amy and I delve into the magical world of storytelling. We discuss the notion that everyone has a unique story to tell, and it's through sharing these stories that we foster deep human connections and spark transformation in others.  Amy passionately emphasizes that each person's perspective is unique—no one else shares your experiences, traumas, and insights. These perspectives are your superpower, and putting them into words can create those "aha" moments for readers, opening up new possibilities and understanding.  Take a sneak peek at our enlightening discussion below and join us for the full episode to unlock the power of your own untold stories. Watch the full episode here: https://youtu.be/vIscLieYNxM https://vimeo.com/1050705018/d1e9ce4603?share=copy Amy’s Links: https://unleashyourinnerauthor.com/ https://www.linkedin.com/in/amycollette/ #Podcast #Storytelling #AuthorJourney #TransformativeWriting #LegacyBuilding ♨️♨️♨️♨️♨️ I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise. Is your website converting visitors to leads?  Let’s find out!  Let us run a complimentary site audit for you, and see how you’re showing up.   https://gasstovecreative.com/gasstove-creative-is-your-website-converting-visitors-into-leads-audit/

    1h 8m
  6. The Cookbook Podcast - Kim Woods: The Intersection of Spirituality and Business

    FEB 18

    The Cookbook Podcast - Kim Woods: The Intersection of Spirituality and Business

    The Intersection of Spirituality and Business In this episode of The Cookbook, host Iris Goldfeder welcomes master astrologer Kim Woods, who shares her journey from the corporate world to astrology. They discuss the significance of astrology in business, the upcoming astrological events in 2025, and how to bridge the gap between spirituality and religion. Kim emphasizes the importance of intuition and the moon's power, encouraging listeners to embrace their spiritual journeys and trust themselves. In this conversation, Kim Woods explores the profound impact of intuition and spirituality on personal growth and entrepreneurship. She emphasizes the importance of being in touch with one's inner voice to navigate life's challenges and opportunities. The discussion delves into the evolving landscape of spirituality and its integration into mainstream practices, such as astrology and coaching. Woods shares insights on how to harness opportunities in business, the significance of collaboration between intuitive visionaries, and the transformative power of coaching. The conversation concludes with reflecting on embracing the unknown and the magic that unfolds when one has faith in the process.

    1h 6m
  7. The Cookbook Podcast Sophie Lechner: Unlocking LinkedIn - Sophie's Journey to Coaching

    FEB 11

    The Cookbook Podcast Sophie Lechner: Unlocking LinkedIn - Sophie's Journey to Coaching

    In this episode of The Cookbook, host Iris Goldfeder interviews Sophie Lechner, who shares her unique journey from a corporate career to becoming a LinkedIn coach. Sophie discusses the importance of building connections, the power of storytelling in marketing, and how to create a compelling LinkedIn profile. She emphasizes the need for entrepreneurs to understand their 'why' and how to effectively communicate their mission to attract clients. The conversation also touches on the significance of content strategy and the emotional connection it fosters with potential clients. In this conversation, Sophie Lechner discusses the importance of authenticity and trust in building client relationships. She emphasizes the need for entrepreneurs to connect their mission to a larger purpose, encouraging them to think about how they can impact the world. Austin also shares valuable advice for aspiring entrepreneurs, highlighting the realities of entrepreneurship and the importance of self-reflection. The discussion culminates in her insights on client attraction and the release of her new book, 'Unlock Your Impact.' To join the book launch team and get your free advance reader copy: https://themagnetmodel.com/book To sign up for a free profile audit: https://sophielechner.as.me/audit For More Information: Website: https://www.themagnetmodel.com LinkedIn: https://www.linkedin.com/in/sophielechner Chapters 00:01 Welcome to The Cookbook 01:52 Sophie Lechner's Journey 04:27 Sophie Lechner Tells Her Story 06:05 The Power of LinkedIn Coaching 10:30 How the Magnet Model Was Born 12:00 Creating a Magnetic Profile 15:30 LinkedIn Premium Plan or Not? 17:58 Content Strategy and Client Connection 18:20 What Sophie Does For Her Clients 24:00 Understanding Your Why and Mission 30:32 Building Trust Through Authenticity 33:27 The Importance of a Mission-Driven Mindset 37:14 Advice for Aspiring Entrepreneurs 44:15 Live LinkedIn Profile Audit 54:10 Unlocking Impact: The Roadmap to Client Attraction 56:35 What Lights Sophie's Fire

    1 hr
  8. The Cookbook Podcast - Lady Jen Du Plessis: Philanthropy and Purpose - The Heart of Lady Jen

    FEB 4

    The Cookbook Podcast - Lady Jen Du Plessis: Philanthropy and Purpose - The Heart of Lady Jen

    Philanthropy and Purpose: The Heart of Lady Jen In this episode of The Cookbook, host Iris Goldfeder welcomes Lady Jen Duplessis, an award-winning international speaker and philanthropist. They discuss Lady Jen's journey from homelessness to becoming a successful entrepreneur and philanthropist, her work in combating human trafficking, and her philosophy on achieving a life of quality over mere success. The conversation emphasizes the importance of building teams, redefining success, and the unique challenges aspiring entrepreneurs face. In this conversation, Friday Austin shares her insights on navigating business compliance, the stages of growth in entrepreneurship, and the importance of redefining success. She emphasizes the need for mentorship, the value of niching down in business and understanding one's worth beyond hourly rates. The discussion also touches on creating a legacy for family and the unique paths entrepreneurs take in their journeys.

    1h 7m
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    About

    Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests! Until then...go out and find what lights YOUR fire!

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