The Creative Brief with Brian Athey

Brian Athey
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  • UPDATED WEEKLY
The Creative Brief with Brian Athey

Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.

  1. APR 16

    16. Christiana Purves Balances Brand Building and Body Building

    In this inspiring episode, we sit down with Christiana Purves, a distinguished brand strategist and political operative turned FMG fitness pro. Discover how she masterfully blends her high-powered career with a passion for fitness, overcoming challenges as a type one diabetic to compete on the physique stage. What You'll Learn: • Dual Dynamism: Explore Christiana's journey from the fast-paced world of political consulting to the disciplined realm of professional fitness. • Fitness Against All Odds: Hear how Christiana overcame the unique challenges of managing type one diabetes while training and competing in physique contests. • Strategies for Success: Gain insights into the techniques and mindsets that have helped Christiana excel both on and off the stage. • Fitness Tips for Creatives: Practical advice for anyone in the creative industry struggling with sleep, diet, and maintaining consistent exercise routines. • Personal Transformation: A look into the personal coaching relationship between Christiana and our host, including specific tips and life-changing impacts from their fitness journey together. Episode Highlights: Christiana not only shares her professional stories and fitness achievements but also dives deep into how discipline in physical training can translate into professional and personal success. Whether you're a creative looking to kickstart your fitness routine or someone curious about the synergy between career and health, this episode is packed with motivational insights and actionable advice. Follow Christiana on Instagram: instagram.com/christiana.fitness Start training with Christiana: https://linktr.ee/cfpurves More from The Creative Brief YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠  Twitter/X: ⁠https://twitter.com/brianathey⁠  Instagram: ⁠https://instagram.com/brianathey⁠  Website: ⁠https://brianathey.com⁠

    49 min

  2. APR 8

    15: Hunter Hammonds is Revolutionizing Creative Entrepreneurship with His Viral Empire

    I sit down with Hunter Hammonds, the visionary entrepreneur behind the groundbreaking holding company, Assembly. Having redefined success through launching several companies, including the high-end design agency Off Menu, YouTube production powerhouse Hey Friends, and the innovative short-form video agency Viral Cuts, Hunter shares his perspective on reimagining the agency playbook. In This Episode, You'll Discover: • The Genesis of Assembly: How Hunter transitioned from leading successful agencies to partnering with friends to launch Assembly, breaking seven figures in income in just a few months. • Behind the Scenes of Off Menu, Hey Friends, and Viral Cuts: Explore the unique value propositions of these companies and how they've quickly risen to success under Assembly. • Deep Dive into Entrepreneurial Learnings: Hunter discusses the challenges of scaling, managing churn, and transforming productized services into thriving businesses. • Innovative Business Practices: Learn about the streamlined processes, creative partnerships, and the philosophy of building transparently in public that set Hunter's ventures apart. • Looking Ahead: Get exclusive insights into Hunter's upcoming projects, including Landed—a platform connecting businesses with top-tier global talent, Orchestra—a game-changer in creative process management, and Hunter’s own YouTube channel where he'll share candid insights on business building. Why You Can't Miss This Episode: If you're fascinated by creative entrepreneurship, intrigued by the future of the design industry, or seeking real talk on productized market opportunities, Hunter’s candid discussion offers a wealth of knowledge, experience, and foresight into what it takes to build successful, innovative businesses in today’s landscape. More from Hunter Hammonds https://www.twitter.com/_hunterhammonds https://offmenu.design/ https://www.heyfriends.studio/ https://www.viralcuts.co/ More from The Creative Brief Spotify: https://open.spotify.com/show/1QQCj4M1CxpM2SDIr1HZCH?si=f000ed47ce2b42b9 iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

    46 min

  3. APR 1

    14: Knox Kronenberg’s Wild Journey from Yeti Intern to Adventure Photography Legend

    Dive into the captivating world of adventure photography with Knox Kronenberg, an artist and storyteller whose lens has captured some of the most breathtaking moments in the wild. From his beginnings as Yeti's very first intern to collaborating with leading outdoor brands and becoming a beloved figure in the adventure photography industry, Knox's journey is nothing short of inspiring. What's Inside This Episode: The Yeti Origin Story: Discover how Knox started his career as the first intern at Yeti and what it taught him about the adventure industry. Epic Brand Adventures: Tag along on a fishing trip from the Florida Keys to Charleston with Bajio Sunglasses, Simms Fishing, Poncho, and Costa, capturing the essence of adventure through his lens. Black & White Brilliance: Knox shares his love for black and white photography and how he finds stories in moments of chaos. The Artist Emerges: Transitioning from photographer to artist, Knox tells the tales behind his famed pieces "Grey Horse" and "Texas Commute," and the adventures of capturing light in Aspen. Laugh, Learn, and Get Inspired: Enjoy Knox's humorous anecdotes, valuable life lessons, and the moments that have defined his career in adventure photography. Knox Kronenberg is not just a photographer; he's a visionary artist whose work invites us into the heart of adventure. Now, his unique perspective and breathtaking images are available for collectors, bringing the spirit of the wild into homes and hearts around the world. Subscribe to The Creative Brief for more inspiring interviews and adventure stories. Don’t forget to hit the like button if you enjoy the journey through Knox's lens! Connect with Us: YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠  Twitter/X: ⁠https://twitter.com/brianathey⁠  Instagram: ⁠https://instagram.com/brianathey⁠  Website: ⁠https://brianathey.com⁠ #AdventurePhotography #KnoxKronenberg #PhotographyPodcast #OutdoorAdventures #Yeti #BajioSunglasses #SimmsFishing #Poncho #Costa #ArtisticPhotography #AdventureStories

    57 min

  4. MAR 18

    13: Brett Williams of Designjoy Answers Tough Questions About His Million-Dollar Design Job

    Welcome to the Creative Brief, a hangout with your favorite creatives, entrepreneurs, and influencers. Today, I’m sitting down with Brett Williams, the godfather of design subscriptions, to talk about the massive success of his company Designjoy. Brett has figured out a way to turn his one-man design agency into a productized service that grosses over $120K in monthly revenue. If you’re doing the math, that sets him up to do nearly $1.5M per year as a solopreneur. Now, even though I’m a fan of Brett, I went into this interview with a healthy level of skepticism. I mean, Designjoy seems too good to be true right? And it’s fair to say people have pretty strong opinions about Designjoy and Brett’s approach to viral marketing. I’m curious to know what you think after hearing him out. More from Brett Williams: Twitter/X: https://twitter.com/BrettFromDJ Designjoy: https://www.designjoy.co/ More from the Creative Brief: YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: ⁠https://podcasts.apple.com/us/podcast...⁠  Twitter/X: ⁠https://twitter.com/brianathey⁠  Instagram: ⁠https://instagram.com/brianathey⁠  Website: ⁠https://brianathey.com⁠

    1h 4m

  5. MAR 11

    12: Jen and Amy Hood on Creativity, Coors Banquet, and Country Music

    Welcome to The Creative Brief Podcast. Today, you’re in for a real treat. I sit down with the sensational Amy and Jen Hood of Hoodzpah Design - a boutique brand agency in Southern California with a dream roster of clients including Nike, Disney, Adobe, and SeatGeek. We talk about how they’ve diversified their business with books, courses, fonts, and swag. I ask them how they handle being design influencers, and if they ever get nervous speaking at big events. And they share their secret formula for sparking creativity - which may or may not include Coors Banquet and country music records. If you haven’t discovered Amy and Jen yet, you’re about to meet your new favorite design duo. And if you are a long-time fan like me, I did my best to dive into topics they don’t usually cover. It's a great episode, and I'm stoked you're here for it. More from Jen and Amy: https://hoodzpahdesign.com https://twitter.com/hoodzpahdesign More from The Creative Brief: YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

    1h 18m

  6. FEB 19

    11: Pablo Stanley with a Shocking Message from the Future of AI

    In this riveting episode of our podcast, I sit down with Pablo Stanley, a luminary in the world of design and a visionary at the intersection of technology and creativity. As a Latinx designer with an illustrious career spanning various high-impact roles—from the co-founder and CEO at Bueno and Blush to his groundbreaking work at Carbon Health, Lyft, InVision, and Udemy—Pablo shares his invaluable insights into the evolving landscape of design in the age of artificial intelligence. Diving deep into the future of design careers, Pablo illuminates how AI tools are not just tools of automation but beacons of innovation, opening new opportunities and frontiers for designers worldwide. His predictions for the industry are not only insightful but infused with a tech-optimistic outlook, envisioning a future where AI's speed, creative variety, and accessibility are fully embraced to enhance the creative process. Pablo's work with Musho (https://musho.ai) an AI design tool capable of transforming simple prompts into near-complete, development-ready websites, exemplifies his commitment to pushing the boundaries of what's possible in design. Alongside Musho, his involvement in Lummi (https://lummi.ai), an AI-generated image library, showcases his dedication to making design more accessible and streamlined. Beyond his professional achievements, Pablo's passion for community and education shines through his YouTube channel, Sketch Together, and his podcasts, including "Diseño Cha Cha Cha," where he interviews Latinxs in the tech industry. As the creative force behind projects like Open Peeps, Avataaars, Humaaans, Open Doodles, Bottts, and Buttsss, and as the writer and illustrator of “The Design Team” comic series, Pablo's influence on the design world is both profound and far-reaching. Join us for an inspiring conversation with Pablo Stanley, where we explore the future of design through the lens of AI, the power of creativity in technology, and the importance of inclusivity and accessibility in shaping the next generation of design tools. Whether you're a designer, engineer, or simply someone fascinated by the potential of AI, this episode promises to offer valuable perspectives on the transformative power of technology in the creative world. Follow Pablo Stanley on X: https://www.twitter.com/pablostanley More from The Creative Brief Podcast: YouTube: https://www.youtube.com/channel/UC1gpbpH7XuollGokRc2XcJg iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

    58 min

  7. FEB 13

    10: Client Brief: How Pam Meluskey of Settled Launched a Luxury Brand

    (VIDEO PODCAST) Pam Meluskey is the Co-Founder of Settled, a luxury home organization company in New York City on a mission to help their customers "belong with their belongings." But just three years ago, when she was furloughed and unsure of her future, Settled was just a dream she shared with her co-founder Larisa Bright. In this first installment of the "Client Brief" series, I sit down with Pam to talk about her entrepreneurial mindset and discover how she was able to turn her vision into a thriving business. Pam and I have been working together for the last three years, and her approach to brand is exceptional. She understands that resonating with her customers is more than tactics and services, it's about recognizing how they feel and meeting them with a solution. In this episode, we talk about launching a luxury brand, trusting the creative process, understanding your market, and being bold enough to embrace opportunities as you grow. You can follow Pam and Larisa on Instagram at instagram.com/settled.home and check out their website: settledhome.com More from The Creative Brief YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

    51 min

  8. FEB 5

    09: Matt D. Smith: His Course Became His Full-Time Income

    (VIDEO PODCAST) Today, I sit down with one of my favorite product designers, freelancer Matt D. Smith. I first ran into Matt at Epicurrence in 2016, and I've admired his career trajectory ever since. Matt is a master at the tools of the trade, often posting inspiring tutorials, walkthroughs, and advanced features of new software platforms within days of their release. His seemingly random posts often have a profound influence on the industry - as he recounts how a side hustle changed the way the majority of us now design form fields - or go viral for their perfectly timed humor (did you see his Marc Jacobs-inspired Twitter shirt?). What we talk about the most though, is how Matt conceptualized and developed his industry-leading UI design course, Shift Nudge (shiftnudge.com). From juggling the uncertainties of a freelance career to working with academic advisors, Matt's choice to invest himself in building a modern curriculum has changed design education. With thousands of users, hundreds of positive reviews, and countless success stories, Shift Nudge allows beginners to earn the chops they need to jump-start their product design careers. And it's allowed Matt to replace his full-time income with a project he's passionate about. It's always a pleasure to sit down with someone as driven as Matt D. Smith. I hope you enjoy the conversation. Follow Matt: https://twitter.com/mds More from the Creative Brief: iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com

    1h 16m
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Ratings & Reviews

5
out of 5
3 Ratings

About

Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.

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