The #1 Website Copy Mistake Every Photographer Makes

Have you ever stared at your website builder, praying the words would magically appear on your about page? Or maybe you’re on version 374 of your website because it seems like no matter what you do, you can’t get results?

You know if you ever want to create the photography business you’ve been dreaming of, you need to build a website that actually converts visitors into inquiries… but how?

Erica Comitalo, the word-wielding woman behind The Write Lens, is a copywriter for photographers… but not just any copywriter. After writing over 150 websites in the past six years, her approach and passion is crystal clear. 

She’s here to help photographers harness the power of their unique personality in their marketing to become the absolute no-brainer decision for potential clients.

Tune into this episode to learn:

• The top website copy mistake she sees photographers make time & time again
• Why photographers keep making this mistake
• Why it’s such a detriment to your business
• What you can do to fix it (or avoid it in the first place)
• 3 steps you can take TODAY to improve your website copy
• One of the best moves Erica has ever made in her business & why you may want to consider doing the same for yours

Wanna learn more about some of the resources mentioned?

• The Write Lens Template Shop
• @thewritelens on Instagram
• Cassie’s Systems That Sell Course

The Creative Cantina Podcast Website
The Creative Cantina Podcast Instagram
Hang with Cassie on Instagram