The Crowes Nest Episode 9: Grow Your Cosmetic Surgery Practice with Expert Advice from Catherine Maley, MBA

Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. This weeks guest is Catherine Maley, a recognized expert in cosmetic surgery marketing. Catherine is referred to as the “secret behind the successful cosmetic practice” due to her expertise in helping practices grow through better patient acquisition, conversions, and profits. Throughout the conversation, Catherine shares her insights on what drives success in the cosmetic surgery industry, offering practical tips for boosting business growth, enhancing patient engagement, and improving conversion rates in competitive markets. 

Quote from Podcast:

“Who do you want to be? Do you want to be the 4 Seasons? Do you want to be the Hilton? Do you want to be the, you know, Star 6 motel? Just decide who you want to be. And then those particular staff and patients will gravitate towards that.”

• Catherine Maley, MBA

Key Points

• A Growth Mindset Trumps All

• Treat Staff & Vendors As Assets – Not Liabilities

• Invest In Things That Save Time

• And Much More!

TIME-STAMPED SHOW NOTES:

[01:15] Catherine Maley introduces herself and gives background about what she does.

[06:28] How Catherine teaches doctors to have an open mind and to have a growth mindset.

[10:10] Candace and Catherine talk about the importance of brand recognition building your brand.

[16:30] Candace and Catherine speak on the importance of healthy relationships with venders and staff. 

[18:50] Candace and Catherine talk about the value Catherine provides with training staff to become the best closers and patient converters.

[23:00] Catherine talks about the shift in staffing requirements after COVID and how to find and train the right team.

[28:00] Cadence prompts Catherine about saving time and being cost effective without sacrificing quality. 

[30:37] Catherine talks about how volunteering or a practice being involved within their community helps build a strong practice to attract new patients as well as help your team become more connected with each other.

[33:22] Cadence asks Catherine about The ‘Patients for Life’ concept. Treating your as family and building long lasting relationships with them instead of one-and-done.

[36:08] Candace thanks Catherine for joining her today, where they can find resources Catherine has created and all her education materials as well as where listeners can go to inquire about Catherine’s Consulting service.

To book your free consultation with Candace Crowe Design, click ⁠here⁠.

To schedule a free strategy call with Catherine Maley., click ⁠here⁠.

Resources:

https://www.catherinemaley.com/

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