The Customer Acquisition Show

Tier 11
The Customer Acquisition Show

The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace. Learn more about us at https://tiereleven.com/ Get a free growth plan - https://tiereleven.com/apply-fsa/

  1. 30/01/2024

    Geo-Targeting, Pinterest, and Empathy: What We Learned from the Traffic and Conversion Summit 2024

    What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing. Chapters: 00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in Marketing Links and Resources: TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    33 min
  2. 26/12/2023

    Rewinding CAS - AI, Performance Max, and Search Generative Experience

    We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns. Chapters: 00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads Links and Resources: Tiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    21 min
  3. 05/12/2023

    Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024

    Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024. Chapters: 00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 202400:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights00:03:28 2023 Marketing Strategy Review: Lessons Learned00:08:12 Forecasting 2024: Trends and Marketing Predictions00:11:51 Streamlining Marketing for Greater Impact in 202400:16:53 Aligning Marketing with Company Mission: A Strategic Approach00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness00:25:23 Leveraging Competitor Insights and Organic Social Media00:27:13 Ethics in Marketing: The Importance of Content Permission00:29:27 Engaging Audiences: The Role of Lead Magnets00:30:09 Maximizing Engagement: The Effectiveness of Free Activities00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement00:38:36 Conversion Strategy: Effective Planning for Tangible Results00:45:53 Adapting to an Election Year: Marketing Strategies and Considerations Links and Resources: Tiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    50 min
  4. 21/11/2023

    Decoding Meta’s Algorithm: Are Your Campaigns Really in Safe Hands?

    We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences. Chapters: 00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns00:02:30 - Evolution for Facebook Media Buyers00:04:45 - Enhancing Offer Performance Strategies00:08:00 - Deep Insights on Offer Strategy Implementation00:10:40 - Offer Categories and Audience Targeting Techniques00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy00:17:35 - Harnessing Creative Diversity in Digital Campaigns00:20:15 - Effective Budget Management for Campaign Stability00:23:30 - Analyzing Metrics for Better Spend Efficiency00:26:17 - Strategies for Black Friday Campaign Readiness00:28:00 - Last-Minute Prep for Successful Sales Days00:31:00 - Concluding Insights on Campaign Optimization Links and Resources: Tiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    34 min
  5. 14/11/2023

    Under the Radar: Success Strategies for Restricted Ads

    Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability. Chapters: 00:00 - Kickoff: Exploring Advertising in Restricted Categories02:00 - Delving into the Post-Click User Experience04:00 - Expanding the Conversation: Beyond Surface-Level Questions06:00 - The Comprehensive Approach to Advertising08:00 - Strategies for Consistent Marketing Solutions10:00 - Proactive Communication: Alerting Clients to Emerging Issues12:00 - Deep Dive: The Crucial Role of a Marketing Strategist14:00 - Real-World Problem-Solving in Advertising16:00 - Balancing Problem-Solving with Empathy in Client Relations18:00 - The Critical Need for Client Transparency and Openness20:00 - The Art of Hypothesizing and Testing in Marketing22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns24:00 - Navigating the Unpredictability of Marketing Experiments26:00 - Case Study Analysis: Reducing Client CPA28:00 - Maximizing the Power of Digital Marketing Tools30:00 - The Unexpected Impact of Beige Backgrounds in Ads32:00 - Understanding Why Some Marketing Successes Are Unique34:00 - Investigating the Factors Behind Successful Campaigns36:00 - Embracing Continuous Innovation for Enhanced Market Visibility Links and Resources: Tiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    43 min
  6. 07/11/2023

    Black Friday Wins: Leveraging Google Ads for the Holiday Rush

    We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year. Chapters: 00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-October Links and Resources: Tiereleven.comGet your queries answered here: hi@tiereleven.com Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    42 min

À propos

The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace. Learn more about us at https://tiereleven.com/ Get a free growth plan - https://tiereleven.com/apply-fsa/

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