Today on episode #15 of 'The Dad The Best I Can Show', we're back for part 2 with Jesse Itzler, a 50-year-old Dad, entrepreneur, and author. Jesse lives in Atlanta, GA with his wife Sara Blakely and their 4 kids, Lazer (9), Charlie (5), Lincoln (5) and Tepper (3).
Be sure to check out Episode #14 for part 1 with Jesse.
TIME-STAMPED SHOW NOTES
[02:35] How Jesse and Sara get on the same page with regards to parenting
[03:00] Redefining failure to their kids as effort vs result
[04:05] Rob and his 6-year-old go roller skating for the first time -- fall down, get back up
[05:00] Why reading with their kids is so important in Jesse and Sara’s house
[05:34] Dad Tip of the Week brought to you by KickstartReading.com
[06:50] Why Jesse and Sara try not to overschedule their kids
[07:30] The importance of having valuable downtime as a kid
[08:20] Why is Jesse going after cereal companies?
[08:30] How much cereal Americans eat every year
[08:50] Deceptive marketing of cereal companies, targeting kids
[10:00] Why cereal companies have a much bigger responsibility
[10:40] Kellogg’s uses the word “nutritious” over 4,000 times on their website
[11:00] Parents assume that cereal at stores like “Whole Foods” are not bad for you
[11:30] Different cereal ingredients in other countries
[12:00] What do his kids eat for breakfast?
[12:55] We still want our kids to be kids -- chew gum, eat cereal
[13:10] Raisin Bran? Not the same as when we were kids
[13:30] Big League Chew? Not the same
[13:40] Switching the formula in gum, without changing the packaging
[14:20] Jesse wants to use his entrepreneurial spirit to make change
[15:10] Cereal Killers - Jesse’s documentary
[15:35] It’s not “don’t eat gum”...you can find healthier alternatives like Glee Gum
[16:00] Sugar is better than aspartame, (even though sugar has issues too)
[16:30] You can get “studies” to show anything
[16:35] Flinstones vitamins recommended by doctors?!
[17:10] Jesse believes aspartame creates havoc on the human body
[17:40] Sweeteners 200x sweeter than sugar?!
[18:20] Kellogg’s doesn’t HAVE to use dyes, there are better alternatives
[19:25] Cereal companies can do A LOT BETTER. Here’s how.
ABOUT TODAY'S GUEST
Jesse Itzler is a 50-year-old Dad and entrepreneur, who’s Building His Life Resume. Jesse lives in Atlanta, GA with his wife Sara Blakely and their 4 kids, Lazer (9), Charlie (5), Lincoln (5) and Tepper (3).
TALKED ABOUT ON THE SHOW
Build Your Life Resume
Living with a SEAL
Living with the Monks
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