The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024 Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
 
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For a transcript of this episode click here: 
https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney
 
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