212 episodes

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook Michael Cirillo

    • 4.9, 78 Ratings

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

Customer Reviews

4.9 out of 5
78 Ratings

78 Ratings

MonopolySuits ,

Negotiate like your Life Depends on It.....

Absolutely great guest with interesting angles of approaching customers in this industry. From the beginning topic of a perfect “opening line” to what to observe in body language and what to listen to verbally. I gotta get this book to dive into before I officially get out on the showroom floor !!
I just recently started listening to this podcast & became a favorite quickly! Mr. Cirillo is a genuine curious and amicable host who takes time to explain topics in layman terms for rookies like me but delved in depth enough to satisfy seasoned salesmen !! I’d recommend listening highly !!!

CJLayton ,

BEST PODCAST!

Michael is great to listen to and always brings value on every episode. I’ve been listening now for just about a year and have learned so much!

Rob 9189 ,

Well done!

Not the typical hubris we see in the industry. Instead, this podcast presents smart conversations that get results.

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