613 episodes

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry. 

The Dealer Playbook Michael Cirillo

    • Business
    • 4.9 • 125 Ratings

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry. 

    Ryan Stewman: How to Negotiate and Close a Car Deal

    Ryan Stewman: How to Negotiate and Close a Car Deal

    Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales. In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces. &...

    • 41 min
    Glenn Lundy’s Blueprint for Dealership Success

    Glenn Lundy’s Blueprint for Dealership Success

    Hey gang, welcome to this episode! Today, we’re not just in any studio – we’re recording right from inside the new 800% Elite Auto dealership with none other than Glenn Lundy himself.Glenn Lundy is a trailblazer in the automotive industry with a refreshingly unconventional approach to running dealerships. As the founder of 800% Elite Auto, he has pioneered a unique integration of leadership development and media into his business model. Glenn’s mission is clear: to transform the car buying ex...

    • 41 min
    We're Building a New Dealership from the Ground Up!

    We're Building a New Dealership from the Ground Up!

    So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training company that just so happens to sell cars." A few days later, he calls me back. He says. "It's happening, Do you want to be involved?" My immediate response? Heck yes! There I said it, we're building a dealership from scratch!For those who may not ...

    • 30 min
    Anthony Alagona: Proven Strategies That Can Help You Increase Appointment Show Rates

    Anthony Alagona: Proven Strategies That Can Help You Increase Appointment Show Rates

    Are you ready to revolutionize your approach to Business Development Centers (BDC) and transform your dealership's operations? In this episode I sit down with Anthony Alagona, the founder of Appointments That Show and a true BDC master. Anthony's innovative strategies and relentless discipline have made him a leading expert in the industry, and he's here to share his secrets with you.What We Discuss in This Episode:We dive deep into the core principles that drive BDC success. You'll disc...

    • 38 min
    Jonathan Sewell: Top Tips for selling more cars with Youtube

    Jonathan Sewell: Top Tips for selling more cars with Youtube

    Jonathan Sewell, affectionately known as "Jonathan Sewell Sells," has spent two decades in the car industry, transforming from a sales rookie to a YouTube sensation. His deep understanding of automotive sales and his innovative approach to digital marketing have made him a standout figure at Mitchell Mazda and beyond. With a knack for creating engaging video content, Jonathan has built a loyal following and significantly boosted his dealership's visibility.What We Discuss in This Episode:In r...

    • 32 min
    Colby Joyner: 3 Ways to Increase Operational Efficiency Using Your CRM

    Colby Joyner: 3 Ways to Increase Operational Efficiency Using Your CRM

    In today's episode, I sit down with my good friend Colby Joyner, a renowned expert in the automotive industry, to discuss "Three Ways to Increase Operational Efficiency Using Your Existing CRM." With years of experience in dealer groups and a keen understanding of CRM optimization, Colby helps dealerships streamline operations and maximize efficiency.What We Discuss in This Episode:The Key to Proper CRM Management: Understand the critical role your CRM plays and why managing it effectively ca...

    • 38 min

Customer Reviews

4.9 out of 5
125 Ratings

125 Ratings

Gabi Abinion ,

10/10 Love this Podcast!

The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.

mvelasco07 ,

A must-listen!

The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

MCivilization ,

MC is as solid as it gets.

Even if I don’t think the guest or topic for the week are relevant, I always end up with a great take away. Cirillo is solid.

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