427 episodes

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

The Dealer Playbook Michael Cirillo

    • Business
    • 4.9 • 102 Ratings

The Dealer Playbook is a podcast for you, today's automotive professional. If you're looking for inspiration and actionable insights into growing your dealership or career in the car business, Michael Cirillo delivers the goods every single week. Each episode brings you a successful individual from in or out of the auto industry who share, from experience the roadmap to their success.

    David Spisak: How Culture Can Grow Your Dealership More Than Marketing

    David Spisak: How Culture Can Grow Your Dealership More Than Marketing

    David Spisak has 27 years of retail automotive experience during which he owned and operated single point stores and large groups. He was the operator of Smythe European, a Mercedes-Benz dealership that generated a whopping $23.7 million in NET profit.
    In this episode, David shares his vast wisdom about how his dealership was able to grow their business to other-worldly levels without spending a single dime on advertising. 
    More importantly, you'll hear how David grew a team culture that created loyal employees, friends, and community alliances.
    Noteworthy topics from this episode:
    8:01 - David’s story and the imposter syndrome.
    20:23 - If you want to grow, focus on the things that matter.
    24:18 - How do you balance the culture and sales?
    46:18 - Take a hard look this year at a culture in your dealership. 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 58 min
    How Tech Can Help Build Better Relationships w/ Brian Miller

    How Tech Can Help Build Better Relationships w/ Brian Miller

    In this episode, Brian explains how your dealership can leverage technology to build more meaningful relationships of trust that will power generational and long-term customer growth. 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 18 min
    Brian Miller: How To Improve Customer Experience With Technology

    Brian Miller: How To Improve Customer Experience With Technology

    We have a love/hate relationship with technology in the retail auto industry, but it doesn't have to be that way. For years we've either relied too heavily on technology and bypassed the essential human needs of the car shopper. 
    Brian Miller, the Platform Evangelist at Fortellis.io, shares some simple ways to improve the customer experience with technology while also fulfilling the operational needs of the dealership. 
    Noteworthy topics from this episode:
    3:14 - It’s all about the experience we provide to our customers.
    6:08 - What is the biggest pain point as it pertains to serving dealers and customers?
    8:21 - Dealerships should be responsible for the process that works for them.
    10:20 - What is Fortellis?
    13:06 - What does integration means?
    16:15 - How do dealers are able to create unique workflows for their business?
    20:21 - What should I be considering as a dealer to develop something in-house? Who do I need on staff?
    25:02 - How does the customer benefit from something like this?
    29:49 - How do you find out customer’s data and information? 
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 43 min
    Take Your Hiring Process to the Next Level w/ Jeff Morrill

    Take Your Hiring Process to the Next Level w/ Jeff Morrill

    The language of your recruiting ad can have a tremendous impact on the quality of candidates you receive for career opportunities at your dealership. 

    • 16 min
    Jeff Morrill: How This Car Dealer Finds The Right Employees

    Jeff Morrill: How This Car Dealer Finds The Right Employees

    Jeff Morrill is the co-founder of Planet Suburu and author of "Profit Wise - How To Make More Money In Business By Doing The Right Thing." He's a successful businessman with investments generating well over $100 Million/year. 
    The secret to his success? Finding the right people. He has developed a unique hiring process that involves every member of his leadership team, and, as you'll hear has contributed to a thriving culture and profitability.
    Noteworthy topics from this episode:
    4:23 - Why is the hiring topic is something you are passionate about?
    6:52 - Do you think people’s fear of making mistakes impacts the hiring process?
    8:54 - Why is your hiring process is like now and what was it like what you were making your first hires?
    19:53 - Encouraging employees to become CEOs of their own lives.
    23:47 - What are some of the mechanisms you have in place post-hire that encourage a healthy growth work culture?
    27:56 - How to provide a customer experience that keeps the business growing?
    32:11 - It is easy to compare your movie to somebody else’s highlight reel.
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 36 min
    Break Free From The Daily Grind w/ Steven Kuhn

    Break Free From The Daily Grind w/ Steven Kuhn

    In order to break free from the daily grind, it's important to clearly define our true identity. Not our job-related identity per se, but more so the value we bring to the world. Oftentimes we define who we are by our job title or role within an organization when the truth is that we are so much more than that. 
    When we know the value we bring to the world, each facet of our life will come into greater focus and clarity. We'll understand WHY we show up and WHY we do the things that we do. We will feel invigorated by our purpose and the service we offer to the world.
    Fortellis 
    This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 
    Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 
    Visit Fortellis.io to browse their marketplace of apps and integrations that will allow you to run your business, your way.

    • 15 min

Customer Reviews

4.9 out of 5
102 Ratings

102 Ratings

Profit Wise ,

Awesome podcast, awesome host

Michael asks great questions and is very selective about the guests he invites.

Kyle Mountsier ,

A Breath of Fresh Air

Michael is the same guy no matter where you meet/see/hear him. This podcast is a must for all those in retail automotive!

Kyle Mountsier
Contagious Podcast

alice.x.l ,

Practical and effective sales strategies

Very good and easy to follow tips to help in all areas of business no matter what business. Thank you so much!!!

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