19 episodes

If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.

The Diggintravel Podcast Iztok Franko

    • Marketing

If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.

    Airline Recovery and The Future Digital Skills

    Airline Recovery and The Future Digital Skills

    In this episode, Iztok Franko, founder of Diggintravel.com shares his views about airline recovery and how it will change airline digital marketing short-term and long-term. Topics covered:why airline digital & marketing should react to faster planning cycleshow will new consumer behavior affect the digital experiencewhat are the opportunities for airlines because of the new customer behaviorwhat are the digital skills of the futureWe also talked about the upcoming launch of the Diggintravel Airline Digital Academy and how it can help airlines prepare for the current challenges and new opportunities.Link to Airline Digital Retailing Academy >> https://bit.ly/2EjWqPz   

    • 30 min
    Why UX Research Matters Even More in the Post-COVID-19 World

    Why UX Research Matters Even More in the Post-COVID-19 World

    COVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities.We talked about how to do that with Amanda Stockwell. She is a user research expert and one of the most popular instructors on LinkedIn Learning. She consults both Fortune 100 companies and start-ups on how to leverage user research to build better digital products. Amanda is also an instructor for Module 4 in our Airline Digital Academy.In this episode of the Diggintravel Podcast, Amanda will explain:Why the change in user behavior and new COVID-19 context make user research more important than everWhat kind of UX research method to chose for your digital projectsHow to do remote UX researchHow to integrate UX research into agile development teams and sprintsLink to the article with more info and great visual with an overview of different kinds of UX research methods:https://bit.ly/3haHJvuLink to the Airline Digital Academy:https://diggintravel.com/academy/

    • 45 min
    A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]

    A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]

    This week, Ido Bigger Chief Data Officer and CIO at EL AL Israel Airlines shared his story about the journey EL AL made to become a data-driven airline. If you want to learn how to implement modern, agile analytics and how to adopt a data-driven culture across the whole organization then you need to listen to this talk with Ido.BONUS: If you'll listen to the end you'll see that Ido challenged me to a duel. What kind of duel? Listen to the full episode and you'll see.One more thing! Don't forget to check the website article after you finish the podcast!The article has a 5-step action plan based on Ido's recommendations on how to build a great data & analytics program.Here is the link to the article:https://bit.ly/2QMS3z9 

    • 45 min
    5 Key Principles of Modern Airline Digital Products [LATAM Case Study]

    5 Key Principles of Modern Airline Digital Products [LATAM Case Study]

    Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products.The key to building modern airline digital products is to combine experimentation with an agile, data-driven, customer-centric approach.Vanesa shared great examples of how they do that in practice in a large LATAM organization that has more than 23 sites and 40 digital product teams.One more thing! Don't forget to check the website article after you finish the podcast!The article has a list of 5 key principles and links to all resources mentioned in our talk with Vanesa. Here is the link to the article:https://bit.ly/2FYe2kB Link to the Airline Digital Academy:www.diggintravel.com/academy?utm_source=podcast&utm_medium=show_notes  

    • 44 min
    3 Successful Etihad Innovation Cases that Address COVID-19 Challenges

    3 Successful Etihad Innovation Cases that Address COVID-19 Challenges

    Can the current crisis also be an opportunity to innovate and accelerate your digital initiatives? We talked about this with Kai Ling Ting, Innovation Lead at Etihad Airways. She explained how the Etihad innovation team not only tries to build digital solutions to address COVID-19 challenges but also changes the travel digital experience for the better in the long run. We also talked about how Etihad cooperates with start-ups and how they foster innovation in a large airline organization environment. Learn more about the 3 Etihad digital innovations we talked about in the podcast here (including links and pictures):https://bit.ly/32Xjr4J 

    • 31 min
    Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]

    Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]

    What are the latest travel demand trends? How is Skyscanner doing demand and traveller sentiment analysis? How will Skyscanner and meta-search evolve? Will the airline distribution landscape change in the future?We talked about all of this in our recent podcast with Gavin Harris, a travel industry expert and Commercial Director at Skyscanner.But there’s more!You know we always want to be as hands-on and practical as possible at Diggintravel. So, you can see Skyscanner’s latest demand data in action and find examples of real agile travel analytics dashboards in this article:https://diggintravel.com/agile-travel-analytics-external-demand-data/

    • 41 min

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