The Digital Deep Dive With Aaron Conant Aaron Conant

Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari.
In this episode… With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon’s Seller Fulfilled Prime enable operational and cost efficiency?
Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements.
Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy, analytics, blockchain, advertising, compliance, and cloud computing.  
In this episode… The deprecation of third-party cookies threatens the stability of targeted marketing, and businesses are navigating uncharted territories. With the cornerstone of personalized advertising crumbling, how can companies navigate the landscape without relying on third-party data?
Apple’s aggressive stance on data privacy has placed limitations on digital advertising, specifically after the advent of iOS 14, which allows users to opt out of third-party tracking. Data-driven eCommerce entrepreneur Mandar Shinde emphasizes adjusting your lifecycle and performance marketing strategies to align with the shifts in data regulations and online tracking. This involves conducting an internal assessment of your customer data collection, storage, and processing systems to ensure compliance and effective adaptation. Transitioning to first-party data collection by adopting CDPs and server-side tracking is a viable solution to privacy concerns in a cookieless environment.
In today’s episode of The Digital Deep Dive, Mandar Shinde, the CEO of Blotout, joins Aaron Conant for a discussion about adapting to a cookieless landscape. Mandar talks about the imminent shifts and the necessary actions brands must take to ensure their digital presence and customer relationships remain strong.

David Sanborn manages strategy and operations for GIZMO, a developer and manufacturer of consumer electronics. He is also the Co-founder of Kiid Coffee, a unique food brand that uses creative marketing to target nutritional gaps in children’s food. As an inventive entrepreneur, David has built and sold several brands, including Basics Brands, which he expanded into the pet retail space before selling it. 
In this episode… Starting a brand from scratch, creating an unparalleled product, and selling it successfully are seemingly basic yet daunting challenges in today’s competitive eCommerce marketplace. What does it take to cut through a saturated market and carve out a space for your products?
David Sanborn, a serial entrepreneur, has conquered the challenge of branding and innovation in the modern digital landscape. He maintains that strategic partnerships and mentors are invaluable resources for product development. These industry professionals can share ideas and strategies that can expedite launch and enhance innovation. Before launching your product, test its market fit to allow for customer feedback and ample refinement. Additionally, digital marketing is essential for brand awareness, so by integrating a mission-driven approach into your creative strategies, you can stimulate authentic consumer engagement and cement a long-term presence in the market. 
In this episode of The Digital Deep Dive, Aaron Conant meets with David Sanborn of GIZMO to share innovative approaches to launching an eCommerce brand. David breaks down the intricacies of product development, the importance of market-fit testing, and how to stand out in a competitive market through creative marketing and genuine value creation.

Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop.
Daniel Brady (DB) is the CEO of Orita. As a neuroscientist turned data scientist, he has helped leading eCommerce brands organize their data sets. DB has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. 
In this episode… Customers are often overwhelmed by an inbox flooded with marketing emails, leading them to unsubscribe, much to brands’ dismay. Yet these brands are constantly grappling with finding the right balance in their communication frequency to keep customers engaged without driving them away. How can you maintain engagement in your email campaigns while saving money?
Using machine learning, data scientists and brand builders Daniel Brady (DB) and Aaron Schwartz have revolutionized customer data usage and engagement. You can implement AI into your email and SMS campaigns to analyze consumer data and identify communication patterns. This allows you to discover optimal touchpoints and avoid inundating your customers with emails. Periodically auditing your email lists can improve deliverability and help maintain higher subscriber engagement. Ultimately, building and nurturing long-lasting customer relationships through email marketing engagement boosts brand loyalty and customer lifetime value.
Tune in to the latest episode of The Digital Deep Dive as Aaron Conant welcomes DB and Aaron Schwartz of Orita to discuss enhancing your email marketing campaigns. Together, they share the financial benefits of leveraging AI to enhance email campaigns, how to select tech vendors, and how to optimize your tech stack. 

David Cost is the VP of Digital and eCommerce at Rainbow Apparel Co, an omnichannel fast-fashion retailer offering women’s, plus-size, and children’s clothing. In his role, he manages over 1,000 stores in the US, Puerto Rico, and the US Virgin Islands and has grown the eCommerce business over 9x. 
David has developed new eCommerce technologies as a beta tester and early adopter for companies, including Oven Bits, BloomReach, and Instant Labs. He has also served on customer advisory boards for Salesforce and Shopify and has spoken at CommerceNext and other industry events. 
In this episode… Third-party cookies are sunsetting, and although an official date hasn’t been set for their demise, brands must consider alternatives. How can you continue targeting customers in a post-cookies world?
Website cookies include first-party, generated from the brand, and third-party, originating from outside sources. Third-party cookies only store information for seven days, whereas first-party cookies can retain data for up to 20 years. According to eCommerce executive David Cost, You can bypass third-party cookies by gathering relevant consumer information through a brand-exclusive data layer and sharing it with others. This allows you to create and optimize marketing messages to retarget customers and boost conversions. Leveraging first-party cookies also lowers customer acquisition costs, ensuring you can easily identify and retain your top purchasers.
In the latest episode of The Digital Deep Dive, Aaron Conant welcomes David Cost, the VP of Digital and eCommerce at Rainbow Apparel Co, to discuss solutions for the demise of third-party cookies. David shares his thoughts on using AI to create first-party cookies, how product videos drive conversions, and why you need segmented first-party data.

Andrea Moore is the Chief Digital Officer at NEST New York, a fast-growing, leading fragrance lifestyle brand. As a C-suite executive and omnichannel leader, she has experience launching, building, and scaling digital businesses to $100 million. Andrea is also an angel investor, an advisory board member at ShopTalk, and an Adjunct Professor at FIT. 
In this episode… During the pandemic, brick-and-mortar brands began shifting to digital, with pandemic-born brands launching DTC exclusively. In the pandemic’s aftermath, DTC has become less profitable, so brands must integrate online and in-store efforts to survive. How can you build a robust omnichannel strategy?
As omnichannel brand builder Andrea Moore says, it doesn’t matter where your consumers shop as long as they purchase from you and not your competitors. You can establish storefronts on Walmart, Amazon, and Target’s online marketplaces as well as your personal website and brick-and-mortar shop. By targeting your customers where they shop, you can dominate the market. Omnichannel strategies often require a significant amount of tech tools to execute effectively, and it can be challenging to determine the precise fit for your tech stack. Andrea advises assessing your business goals, go-to-market strategy, and margin structures to capitalize on profitable growth opportunities.
Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Andrea Moore, the Chief Digital Officer at NEST New York, to discuss omnichannel brand strategies. Andrea shares how brands should consider data when utilizing AI, the digital landscape’s most urgent issues, and how AI will impact leadership roles.