The Digital PR Podcast

Propellernet
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The Digital PR Podcast

Propellernet's Digital PR team is headed up by two of the industry greats in Louise Parker & Steve Baker - and you should hear the conversations they have. No, really! You should! So that's why we've made this Digital PR podcast. We're going to share what these two chat away about each day as they are joined by some of their favourite guest speakers from across the Digital PR space, covering everything from creativity to measurement; and strategy to agency culture. We hope you enjoy.

  1. NOV 21

    Minisode #11: The Perfect Pitch with Maddie Davies

    Maddie and Steve delve into the intricacies of crafting effective pitch emails, discussing why they are crucial in securing media coverage, and how they differ from traditional press releases. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/minisode-11-the-perfect-pitch-with-maddie-davies/ 00:01:02 - The Importance of Pitch Emails Maddie explains why pitch emails are crucial and how they differ from press releases. 00:04:01 - Inspiration and Advice for Pitching Maddie shares insights gained from industry webinars and the importance of providing journalists with all necessary information. 00:06:10 - Analysing a Successful Pitch Email Maddie discusses one of her best-performing pitch emails, detailing its components and effectiveness. 00:12:24 - Crafting the Perfect Pitch Maddie breaks down the structure of her pitch email, emphasising the importance of a strong subject line and clear messaging. 00:14:00 - Time Investment in Pitch Emails Maddie reflects on the time spent crafting pitch emails and the editing process involved. 00:20:09 - Recognising a Winning Pitch Maddie shares her feelings about the success of the pitch and the immediate positive responses received. 00:21:00 - Top Do's and Don'ts for Pitch Emails Maddie concludes with essential tips for creating effective pitch emails, highlighting common pitfalls and best practices. About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    26 min
  2. Journalists with Katie-Anne Gupwell Re-Run

    NOV 7

    Journalists with Katie-Anne Gupwell Re-Run

    Lifestyle reporter, Katie-Anne Gupwell, shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics including health, beauty, fashion and real-life stories. Steve & Lou delve into Katie-Anne’s typical working day, exploring her shift patterns, story pitching processes and how she finds inspiration for her articles. She emphasises the importance of topicality and quirkiness in pitches, highlighting that PR professionals should aim to present ideas that resonate with current trends. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e6-journalists-katie-anne-gupwell/ 00:02:06 - Katie's Career Background 00:02:54 - A Day in the Life of a Journalist 00:03:56 - Story Pitching and Meetings 00:04:15 - Finding Inspiration for Stories 00:05:19 - What Captures a Journalist's Attention 00:05:47 - Best Practices for Pitching to Journalists 00:07:07 - Managing Inbox Overload 00:08:10 - Understanding Relevance in Pitches 00:09:45 - PR Bugbears: Common Frustrations 00:10:58 - The State of Journalism and AI Concerns 00:12:32 - The Future of Journalism and Social Media 00:13:04 - Pitching Methods: Calls vs. DMs 00:16:15 - Lunch Meetings with PRs: Feasibility 00:17:09 - The Importance of Clear Communication 00:19:31 - Link Inclusion in Articles 00:20:43 - Clarifying Link Preferences 00:22:10 - Control Over CMS and Publishing 00:24:40 - Handling Link Types and Affiliate Queries 00:26:35 - Future Career Aspirations in Journalism 00:27:00 - The Future of Digital Publishing About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    31 min
  3. RTO or WFH with Mary Hickey & Rich Leigh Re-Run

    OCT 31

    RTO or WFH with Mary Hickey & Rich Leigh Re-Run

    The episode dives into the ongoing debate about remote work versus in-office work, particularly in the context of the post-pandemic world. We explore the pros and cons of different working arrangements, the impact on creativity and collaboration and the challenges of retaining talent in a competitive market. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e5-rto-or-wfh-mary-hickey-rich-leigh/ 00:01:31 - Introducing the Guests: Mary and Rich 00:02:05 - Mary's Background and Role at North 00:03:13 - Rich's Background and Agency Journey 00:05:22 - The Current Work Environment: Office vs. Remote 00:06:12 - Rich's Agency Policy on Office Attendance 00:10:10 - Mary's Remote Work Experience at North 00:14:46 - The Balance of Remote and Office Work 00:15:13 - Industry Trends: The Future of Work in PR 00:20:00 - Employee Perspectives on Returning to the Office 00:23:02 - Mary's Take on Agency Flexibility 00:27:36 - Pros and Cons of Current Work Setups 00:28:03 - Rich's Three Key Positives of In-Person Work 00:37:39 - Mary's Advantages of Remote Work About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    1h 10m
  4. Freelancing with Isa Lavahun Re-Run

    OCT 24

    Freelancing with Isa Lavahun Re-Run

    We welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and influencer marketing. Isa shares her journey from working at Propellernet to becoming a freelancer, highlighting the pros and cons of each role she has taken on, including her experiences in both agency and client-side positions. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e4-freelancing-isa-lavahun/ 00:01:31 - Guest Introduction: Isa Lavahun Introduction of Isa Lavahun, her background, and her experience in digital PR. 00:02:09 - Isa's Career Journey Isa shares her career path from Propellernet to freelancing and her experiences in various roles. 00:07:41 - Freelancing vs. Agency Work Discussion on Isa's preference for freelancing and the benefits it offers her. 00:10:13 - The Split of Freelance Work Isa explains the distribution of her freelance work between outreach, strategy, and training. 00:12:27 - The Rise of Digital PR Freelancers Isa discusses the increasing number of digital PR freelancers and the reasons behind this trend. 00:15:13 - Challenges of Freelancing Insights into the challenges freelancers face, including financial security and client relationships. 00:16:00 - Securing New Business Isa shares her strategies for acquiring new clients and the importance of networking. 00:17:10 - The Role of Social Media Discussion on the effectiveness of social media for freelancers in building their brand. 00:19:15 - Working Remotely vs. In-Office Isa talks about her experiences with remote work and the benefits of in-person collaboration. 00:20:56 - The Importance of Team Dynamics Discussion on the significance of camaraderie and support in PR, especially for junior team members. 00:23:03 - Gripes About Client Relationships Isa shares her frustrations about working with clients and agencies, focusing on misunderstandings about PR. 00:28:01 - Understanding the Value of PR Discussion on the importance of clients understanding the value of digital PR and SEO. 00:32:22 - Shifts in Digital PR Strategies Isa talks about the evolving landscape of digital PR and the need for an always-on strategy. 00:36:23 - Creative Idea Generation Isa discusses her involvement in brainstorming and the importance of creative input in her freelance work. 00:40:49 - Green Flags in Client Relationships Isa shares what positive signs she looks for in potential clients to ensure a good working relationship. About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    51 min
  5. Crisis Comms with Andy Barr Re-Run

    OCT 17

    Crisis Comms with Andy Barr Re-Run

    Steve & Lou welcome Andy Barr, the CEO of the award-winning agency 10 Yetis Digital. With nearly 20 years of experience in the industry, Andy shares his insights on digital PR, crisis communications, and the evolution of the field. We kick off the conversation by discussing Andy’s diverse background, which includes stints in political analysis and financial services before he ventured into the world of PR. He reflects on how he transitioned from crisis communications to digital PR, emphasising the importance of links and SEO in modern PR strategies. Throughout, Andy offers practical advice on handling PR crises, emphasising transparency and the importance of not lying to cover up mistakes. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e3-andy-barr-crisis-comms/ 00:01:31 - Guest Introduction: Andy Barr Introduction of Andy Barr, CEO of 10 Yetis Digital, and his background in PR. 00:02:04 - Andy’s PR Journey Andy shares his varied career path leading to digital PR. 00:05:27 - Defining Digital PR Discussion on the evolution of digital PR and its distinction from traditional PR. 00:08:24 - The Intersection of Digital and Traditional PR Exploration of how digital PR fits within the broader PR landscape. 00:10:31 - Potential Risks of Digital PR Discussion on how digital PR can harm a brand if not executed properly. 00:12:31 - Case Study: Interflora Analysis of the Interflora crisis as a cautionary tale in digital PR. 00:14:02 - Link Building Ethics Debate on the ethics of link building and the role of PR in it. 00:16:21 - Common PR Mistakes Identifying frequent missteps in PR campaigns and outreach. 00:19:36 - The Impact of Automation in PR Discussion on the rise of automated outreach tools and their effects on journalism. 00:22:38 - Navigating PR Challenges Advice on how to handle PR crises and the importance of transparency. 00:25:23 - Crisis Communication Strategies Key strategies for managing communication during a crisis. 00:28:10 - Reassurance in Crisis Management The importance of reassurance and support during PR crises. 00:30:39 - Legal Considerations in PR Discussion on the legal ramifications of PR missteps and the importance of caution. 00:32:03 - Handling Negative Coverage Advice on whether to delete negative stories or seek retraction. 00:39:54 - The Future of Digital PR Andy’s insights on the future trajectory of digital PR and the role of AI. About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    42 min
  6. A Client's Perspective with Amy Smithers Re-Run

    OCT 10

    A Client's Perspective with Amy Smithers Re-Run

    Amy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sector, and explains her transition from agency to in-house roles. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e2-a-clients-perspective/ 00:02:30 - Amy's Career Journey Amy shares her career path from journalism to digital PR in the property sector. 00:03:30 - Why Property? Amy explains her interest in the property sector and how she found her niche. 00:04:30 - In-House vs. Agency Life Discussion on the differences between working in-house and at an agency. 00:05:30 - Working with Agencies Amy describes how she collaborates with agencies and the importance of their role. 00:06:30 - Evaluating Agency Results How Amy uses agency results to assess campaign effectiveness and justify costs. 00:08:00 - Agency Work Visibility Discussion on how agency results are communicated to higher management. 00:10:30 - Cold Outreach from Agencies Amy discusses her thoughts on agencies cold emailing and the importance of personalisation. 00:12:30 - Building a Pitch List Amy explains her process for selecting agencies to pitch for new business. 00:14:00 - Importance of Awards Discussion on the relevance of industry awards in evaluating agencies. 00:15:00 - The Pitch Process Amy shares her experience and expectations during the agency pitch process. 00:16:30 - Tailored Ideas in Pitches The significance of presenting tailored ideas during pitches to stand out. 00:18:00 - Chemistry in Client-Agency Relationships The importance of personal rapport in client-agency interactions. 00:20:00 - Green Flags in Agency Relationships Amy lists positive indicators that suggest a good agency partnership. 00:22:00 - Red Flags to Watch For Discussion on warning signs that may indicate a problematic agency relationship. 00:24:00 - Campaign Results and Expectations Amy talks about the balance between quality and quantity in PR results. 00:26:00 - Handling Campaign Failures How Amy addresses unsuccessful campaigns and communicates with stakeholders. 00:28:00 - Advice for Agencies Key insights for agencies to better understand and support their clients. 00:30:00 - The Future of Digital PR Amy shares her thoughts on the evolving landscape of digital PR and the role of AI. About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    38 min
  7. Digital PR in the US with Bri Godwin Huyke Re-Run

    OCT 3

    Digital PR in the US with Bri Godwin Huyke Re-Run

    This week it's all about digital PR in the US, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We also touch on the differences in pitching styles between US and UK journalists. We explore the significance of relevance in link building & differences in client expectations. Bri provides insights into the types of stories that resonate well in the US market. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s2-e1-bri-godwin-huyke-digital-pr-us/ 00:04:09 - Reasons for the US Lag Exploration of why digital PR is less mature in the US. 00:05:19 - Comparison to the UK How the US digital PR landscape resembles the UK from years ago. 00:07:20 - Old School Tactics in US Agencies Bri describes common outdated link-building tactics used by US agencies. 00:08:20 - Evaluating Link-Building Tactics Discussion on which link-building tactics are acceptable and which are not. 00:10:32 - Client Perspectives on Links Bri shares insights on US clients' views about acquiring links. 00:12:13 - Relevance vs. Quantity in Links Discussion on the importance of relevance over quantity in link-building. 00:13:46 - Pitching to US vs. UK Journalists Bri compares the pitching styles and preferences of US and UK journalists. 00:18:03 - Time to Placement Bri discusses the differences in time taken to secure placements in the US. 00:19:46 - Personalisation in Pitches The importance of personalisation in pitching to US journalists. 00:23:38 - Styles of Stories that Work in the US Bri shares what types of stories resonate well with US journalists. 00:25:59 - Reactive Stories in the US Discussion on the effectiveness of reactive stories in the US market. 00:27:20 - Bespoke Stories for the US Market Bri emphasises the need for tailored stories for different US states. 00:29:39 - State-Specific Coverage Insights on which states are easier or harder to gain coverage in. 00:31:29 - Media Databases for US Contacts Bri discusses the media databases used for outreach in the US. 00:32:47 - Holy Grail Publications in the US Bri lists top publications considered the best for coverage in the US. 00:38:30 - Differences Between American and British Clients Bri compares the behaviours and expectations of US and UK clients. 00:40:02 - Client Reservations About Digital PR Discussion on common reservations US clients have regarding digital PR. About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    48 min
  8. Strategy with Sophie Coley Re-Run

    SEP 26

    Strategy with Sophie Coley Re-Run

    Sophie Coley, Director of Strategy at Propellernet, chews over the intricacies of digital PR strategy with Steve & Lou. With over 15 years of experience at Propellernet, Sophie shared her journey from a PR intern to a strategic leader. We kicked off the conversation exploring what constitutes a PR strategy, highlighting the importance of understanding the "why" behind our actions. Sophie explained that a successful digital PR strategy should align closely with broader SEO goals, ensuring that all efforts contribute to driving real SEO growth. Sophie also delved into the distinction between strategy and tactics, clarifying that while tactics are the specific actions we take, a strategy provides the overarching framework that guides those actions. We discussed the significance of client collaboration in developing effective strategies, noting that clients with a strong strategic appetite tend to yield better results. We touched on the challenges of selling strategy to clients, the importance of ongoing reporting, and how to keep strategies on track. Sophie emphasised strategies should evolve rather than be constantly tweaked in response to every change, advocating for a long-term commitment to strategic goals. Full show notes & transcript: https://www.propellernet.co.uk/the-digital-pr-podcast/s1-e6-sophie-coley-strategy/ 00:00:46 - Introducing Sophie Coley 00:01:17 - Sophie’s Background and Career Journey 00:04:34 - Defining PR Strategy 00:04:58 - The Importance of Strategy in Digital PR 00:06:33 - SEO Strategy vs. Digital PR Strategy 00:09:16 - Understanding Strategy vs. Tactics 00:12:08 - The Role of Audience in Strategy 00:13:29 - Starting with a New Client 00:19:05 - The Importance of Client Collaboration 00:25:33 - Common Mistakes in Strategy Development 00:28:02 - The Relevance of Campaigns to Brand Identity 00:30:17 - Finding the Middle Ground in Relevance 00:33:49 - Selling Strategy to New Clients 00:36:51 - Keeping Strategy on Track 00:39:50 - Evolving Strategies Over Time About the Propellernet Digital PR Podcast: We started the podcast back in December 2022, hosted by our Heads of PR, Lou and Steve. Since then we've launched three series; one featuring conversations with guests and friends from the Digital PR industry and another two comprising 5 mini-episodes with some of our PR team sharing their knowledge and experiences. Join us as we chat all things Digital PR!

    50 min
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About

Propellernet's Digital PR team is headed up by two of the industry greats in Louise Parker & Steve Baker - and you should hear the conversations they have. No, really! You should! So that's why we've made this Digital PR podcast. We're going to share what these two chat away about each day as they are joined by some of their favourite guest speakers from across the Digital PR space, covering everything from creativity to measurement; and strategy to agency culture. We hope you enjoy.

Information

  • Creator
    Propellernet
  • Years Active
    2022 - 2024
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Propellernet 2022
  • Show Website
    The Digital PR Podcast

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