The Distraction-Proof Advisor Podcast Paul Kingsman

Many busy advisors explore using LinkedIn, but soon become overwhelmed and confused then end up ignoring it. After all, isn’t it mainly a job seeker and recruitment tool, and why should they spend their limited time there? LinkedIn expert Jennifer Darling says no businessperson can afford to ignore LinkedIn because it can be a powerful marketing machine for your business – if you set up your profile in the right way. In this interview she explains the three areas to concentrate on to simply set up your LinkedIn profile the right way, for lead generation, sales and even client retention.

Why would a financial advisor want to write a book? Cynthia Zigmund says there can be a range of reasons – from a brief introduction to a deeper dive into your business philosophy and showcasing how you use your expertise to positively impact your clients’ lives. If done well, it can make a huge difference in connecting with your ideal clients. But many aspiring authors don’t know what to expect or have misconceptions about what creating a useful book entails. Many don’t understand that creating a well-published book is much more than simply printing a manuscript. She discusses what makes a successful book and how her team at Second City Publishing Services provides direction and resources to ensure a great end result.

Mitch Anthony has been creating innovative discovery approaches for financial advisors to use for more than two decades. He helps advisors understand the necessity for listening and hearing people, then provides ideas and solutions for doing just that. He’s certainly experienced to do this: he’s helped his local community significantly by establishing their first suicide/crisis hotline and saw first-hand the necessity for listening to people during their most deep and personal times of need – much like financial advisors do when listening to their client’s plans, regrets, and aspirations. In this episode he discusses important mindsets and skills necessary when beginning conversations with people; patience, empathy and an approach that will set you apart from many advisors and have people opening up to you, seeing you as the professional they need, and beginning healthy relationships with you. He says that advisors need to understand the importance of getting to the heart before going for a product. Every one of us has a story; the sooner someone sees you as genuinely interested in hearing theirs, the sooner they’ll trust you, tell you more, and permit you to become valuable in their life.   

LaRae Quy was an FBI undercover and counterintelligence agent for 20 years and spokesperson for the Agency’s San Francisco Division for another 4 years. Today, she marries neuroscience and social psychology to help people develop mental toughness so they can effectively manage their emotions, thoughts, and behavior in ways to set themselves up for success. In this episode she discusses key processes for developing a strong mind, which all start with facing reality and self-awareness. She says, while life can be hard, and pain is inevitable, growth is optional. She is on a mission to equip people with tools to choose growth and enjoy the results.

Brian McArthur, creator of the Medicare Execution Process™, understands why Medicare is the most overlooked part of the financial planning process: it’s convoluted, constantly changing and creates minimal revenue. Advisors know Medicare planning is a need for all their clients who reach age 64, yet industry education has been lacking in equipping advisors to guide their clients to effective Medicare results. Clients’ confusion is only multiplied when they are bombarded by the Medicare insurance industry’s fear-based marketing material. Brian provides a way for advisors to have clients look to them for the advice and guidance they most need at this perplexing time.

Meghan Hyland is a Financial Advisor, CFP, MBA student, newlywed, Ironman triathlete, and mentor to girls from developing countries. How does she do it all? Discipline. She says while she is disciplined by nature, it is also a skill that she has intentionally nurtured because she has seen how well it has served her and others in the past. Rather than seeing it as a limit on her freedom, she believes it gives her more freedom to choose activities that make a difference in her life and the lives of those she advises, works with and mentors. She dives into details of WestHill Financial Advisors’ philosophies which drive everything they do and their continued high growth, from insisting on financial planning, having less frequent portfolio reviews, sticking to the AUM-fee model, and passive investing approach.