The Drum Podcast

The Drum
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
The Drum Podcast

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

  1. As 'agentic AI' dawns, who owns the future?

    5 DAYS AGO

    As 'agentic AI' dawns, who owns the future?

    Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI tools right now, the smartest marketing approaches, and where we're going next: an 'agentic AI' future that just might have some world-shaking repercussions for marketing. Hosted on Acast. See acast.com/privacy for more information.

    44 min
  2. Netflix's Buy Now documentary: Can marketing clean its act up?

    FEB 24

    Netflix's Buy Now documentary: Can marketing clean its act up?

    Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its star interviewees, former Adidas brand chief Eric Liedtke. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. Super Bowl LIX: The most unhinged ever?

    FEB 17

    Super Bowl LIX: The most unhinged ever?

    The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted on Acast. See acast.com/privacy for more information.

    32 min
  4. Marketing Mix Modelling 101

    JAN 23

    Marketing Mix Modelling 101

    Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance marketing. Hosted on Acast. See acast.com/privacy for more information.

    41 min
  5. Financial marketing 101

    12/19/2024

    Financial marketing 101

    Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how neo-banks like Monzo and Revolut are shaking up the industry with bold branding and customer-first features. Dive into the challenges of marketing in a heavily regulated space: How do you build trust when no one trusts banks? Can killer branding beat the red tape? And what happens when big tech crashes the party? Hosted on Acast. See acast.com/privacy for more information.

    37 min
  6. B2B not boring: How creativity is transforming business marketing

    12/05/2024

    B2B not boring: How creativity is transforming business marketing

    In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy are key to cutting through the noise. Find out how bold ideas are helping B2B brands stand out, and why B2B marketing is more exciting than ever. Hosted on Acast. See acast.com/privacy for more information.

    44 min
  7. How relevant is Black Friday in 2024?

    12/02/2024

    How relevant is Black Friday in 2024?

    In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods. Whether you’re diving into discounts or staying cautious to protect your brand, one thing’s certain: success hinges on smart strategy and year-round prep. Hosted on Acast. See acast.com/privacy for more information.

    42 min
  8. Advertising Week New York wrap-up: The view from the ground

    10/31/2024

    Advertising Week New York wrap-up: The view from the ground

    Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.

    37 min
See All (97)

Ratings & Reviews

5
out of 5
2 Ratings

About

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    The Drum
  • Years Active
    2020 - 2025
  • Episodes
    97
  • Rating
    Clean
  • Copyright
    © The Drum
  • Show Website
    The Drum Podcast

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