The Ecomcrew Ecommerce Podcast

Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
The Ecomcrew Ecommerce Podcast

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

  1. 2H AGO

    E607: 5 Product Trends To Watch On Amazon

    Dave talks about five trending products - going into the rise of Labubu dolls, the potential of cosmetic tape, and the overall growth of sexual health products, especially on Amazon.   Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   Looking for a new product to launch on Amazon? Or maybe its time to expand the product catalogue and have no idea where to begin? You're in luck!    In today's episode, Dave breaks down 5 trending product categories that might be the next step for you and your brand.  The Big Takeaway:  Understanding consumer behavior is key to successful product launches. Piggybacking on popular search terms in your niche can be a good idea for your next product. Identifying trends early can lead to capturing and dominating market share before competition sets in.   Timestamps 00:00 - Introduction to Amazon Product Trends 02:27 - The Rise of Labubu Dolls 06:07 - Exploring Cosmetic Tape Trends 09:17 - The Growing Market of Sexual Wellness Products 11:28 - Conclusion and Final Thoughts   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

    13 min
  2. JUN 30

    E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying?

    Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! The Big Takeaway Brian Johnson's brand generated an annual revenue of approximately $4.5 million. Quality control issues have affected customer satisfaction according to recent reviews. Their average review rating for their top product is declining due to quality control issues. Pricing on Amazon is significantly lower than on the brand's website. Brian Johnson hasn't really been pushing the brands' presence in his socials. Blueprint's performance is not as impressive as their competitors. Timestamps 00:00 - Introduction to Brian Johnson and Blueprint 03:03 - Blueprint's Performance on Amazon 05:45 - Revenue Analysis and Keyword Analysis  08:58 - Quality Control Issues and Customer Feedback 11:48 - Brand Strategy and Pricing Dynamics 15:06 - Conclusion: The Future of Blueprint As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don’t forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

    17 min
  3. JUN 23

    E605: Alibaba is Seeing Surging Demand From These 2 Countries

    Today, we have an exciting guest on the podcast - Rah Mahtani from Alibaba.com. We dive into the impact of tariffs on Alibaba's business, the shifts in sourcing behavior among American importers, and the biggest emerging countries in manufacturing that might be worth considering in the future. Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. For today's episode, we have a special guest.  We have the Head of Commercial Strategy of Alibaba, Rah Mahtani.  We talk about tariffs, other countries that are seeing rising demand and what Alibaba is currently focused on to grow their portfolio of manufacturers. This episode is one not to miss!   The Big Takeaway Tariffs create cash flow challenges for businesses. Alibaba saw a surge in new customers during high tariff periods. Sourcing behavior is shifting towards larger orders and long-term planning. Vietnam and Mexico are emerging as key sourcing countries. Alibaba is committed to increasing supplier diversity. Community engagement is a priority for Alibaba. Alibaba offers various services beyond sourcing, including logistics support. The company is focused on educating suppliers in emerging markets. There is a growing demand for nearshoring and offshoring. Alibaba's headquarters in Hangzhou is open for tours. Timestamps 00:00 - Introduction to today's guest 05:02 - Impact of Tariffs on Alibaba's Business 09:49 - Shifts in Sourcing Behavior 15:03 - Emerging Markets and Supplier Diversity 19:57 - Community Engagement and Alibaba's Services As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

    27 min
  4. JUN 16

    E604: Manufacturing in America vs China - My Honest Take

    In this episode, Dave explores the differences between manufacturing in China, India and the USA after ordering some products from all three countries. We talk about the good, the bad and the ugly between all three areas and the factors that you should consider if you do choose to move your manufacturing to India or to America. Specifically, we'll dive into the lead times, the cost differences between each country (including tariffs), the quality differences and the other pros and cons we found.  Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Now that the tariffs have been somewhat finalized, we can now do a clear and accurate breakdown of the pros and cons of manufacturing in China, India and the US.  So for the sake of our audience, Dave ordered products from each country to breakdown the differences in quality, costs, and lead times that you should know about.  If you've been considering moving your manufacturing base, then this episode is definitely for you.  In a rush? Here's the high-level takeaways:  Manufacturing in China currently comes with the caveat of 50%~ tariffs. Lead times in India are basically unpredictable because everything is handmade.  Prices in India are generally higher than in China, despite lower tariffs but the quality of products from India is high, especially in textiles and handicrafts. American manufacturing offers lower lead times but comes at 2x the cost of Chinese prices. Finding manufacturers in America can be challenging because of high MOQs and lack of responsiveness. Most manufacturers in America are already selling D2C.  A lot of American manufacturers have a lot of requirements to create your product.  American manufacturers typically also do not do any additional kitting for free.  Online marketplaces for manufacturing are emerging as valuable resources in the US.  E-commerce entrepreneurs may need to consider in-house manufacturing as a long-term strategy. The future of manufacturing may involve a mix of domestic and overseas production. Understanding the specific product requirements is crucial when choosing a manufacturing location. Here's some timestamps if you'd like to skip around:  00:00 Manufacturing Landscape: China, India, and America 08:20 The Pros and Cons of Indian Manufacturing 15:21 Navigating American Manufacturing Challenges 22:24 Future of Manufacturing: Trends and Predictions As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

    25 min
  5. JUN 9

    E603: The Ultimate 3 Month Product Launch Plan

    In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.    Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Launching a product isn't as crazy as it used to be.    Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.    But today, its a different story.    You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.    How do you get this all done? More importantly, what else can I do to guarantee success?    Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.    Takeaways In the first few weeks of launch, price your product 40% lower to attract buyers. Focus on exact targeting for PPC in early stages. Send your products into Amazon Vine to get reviews early. Gradually increase prices; Amazon hates when you increase prices abruptly. Utilize promotions based on how competitive your product category is. Auto campaigns help identify effective keywords that you can eventually add to your manual keywords. Aim for 30+ reviews for basic social proof. Incorporate top keywords into product imagery. If you get a lot of bad reviews, consider relaunching your product. Continuously improve your product based on customer feedback. Timestamps 00:00-  The Launch Process Overview 02:22 - Stage One: Weeks One and Two 05:44 - Stage Two: Weeks Three to Six 09:23 - Stage Three: Weeks Seven to Twelve 11:35 - Stage Four: Month Three and Beyond As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content.     Thanks for listening!   Until next time, happy selling!

    14 min
  6. JUN 2

    E602: BIG Amazon Seller Just Went Public - 5 Takeaways

    In this episode, Dave talks about the recent IPO of a major Chinese Amazon seller, SainStore, and explores key insights from their filings. He covers the diverse brand strategies employed by the company (and a lot of other Chinese companies, in fact), the viability of the aggregator model in China, and the company's profitability metrics, inventory management practices, and even their social credit score.  Another Amazon seller has gone public... but in China.  It seems that the aggregator model has been working well over in the East, but what specifically are they doing to succeed?  Here's the 5 takeaways that I learned when looking over this company's IPO fillings.  Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. The Big Takeaways The aggregator model in China is thriving, with companies creating multiple brands in-house (rather than purchasing companies at 4x and 5x). Profit margins for major Chinese sellers are significantly lower than Western expectations. SainSmart holds about 25% of their revenue in inventory, which could turn out to be a HUGE risk in cash flow. The social credit score in China is a real and impactful metric for businesses. 75% of SainSmart's revenue comes from Amazon, but they also diversify across other channels that you wouldn't expect. The need for sellers to chase off-Amazon sales for better pricing power is ABSOLUTELY crucial. Chinese sellers are adept at utilizing multiple sales channels, including lesser-known marketplaces. The business model for Amazon sellers is evolving towards higher revenue with lower margins. Timestamps 00:00 - Introduction to Chinese Amazon Sellers Going Public 02:12 - Diverse Brand Strategies of Chinese Companies 04:37 - The Aggregator Model in China 06:31 - Profitability and Revenue Insights 08:28 - Inventory Management Strategies 10:52 - Understanding China's Social Credit Score 12:12 - Revenue Channels Beyond Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

    15 min
  7. MAY 26

    E601: Top 10 Sellers on Amazon

    In this episode, Dave dives into the 10 biggest sellers (by revenue) on Amazon, delving into their business models, what types of products they offer, and what small businesses can learn from them. Dave talks about  discuss the importance of targeting the right demographic, the competitive landscape of supplements, and the rise of Amazon-native brands like Anchor. Did you know that the top 10 third party amazon sellers combine for over $3 billion a year in sales? And I’ll bet you think they’re making millions selling toilet paper and airpods. But you couldn’t be more wrong. In this episode, Dave deep dives into the 10 biggest sellers on Amazon by revenue — what industry they sell in, what their best selling products are, and how much revenue they generate for Amazon per month.  Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 - Introduction to Amazon's Top Sellers 02:44 - Bigger Than Lululemon?  03:50 - The Gardening Giant 05:28 - The Rise of Korean Beauty 07:16 - The Snail Slime Phenomenon 08:46 - Targeting the Right Demographic As A Strategy 10:34 - The Competitive Lighting Market 11:52 - The Supplements Boom: Key Players 13:10 - A Subscription Model Success 15:21 - The Amazon Native Brand Leader As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don’t forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

    19 min
4.5
out of 5
296 Ratings

About

An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the Ecomcrew podcast today!

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