The EcoSend Podcast

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The EcoSend Podcast

Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.

11/27/2024

S6E11 'Wrapping-up Season Six', with Chris & James 👥

Wow! We can't believe it's over already... somehow Season Six has shot passed, and we've reached the end of our guests for the series 😱 But as always, we like to keep our little tradition of a special, bonus wrap-up episode 🎁 And so we turned the tables to put James Gill in the hot-seat, to talk us through all the lessons he's learned from our recent guests, as well as his stories from another Quarter at the helm of EcoSend. Do join us for this bonus episode as we recapped stories from our wonderful guests of the latest season. And a big thank you to all our wonderful speakers for being so generous with their time and sharing their wisdom 💚 This season, we welcomed: Yuval Ackerman from Ethical Emails (Epsiode 1)Juliette Devillard from Climate ConnectionTim Maiden from Green Small BusinessKresse Wesling CBE from Elvis & KresseOsprey Orielle Lake from WECANCarlos Terol from Good RippleEmily & Kate from Sonder & TellDom Cooper from Vu Digital Ollie Deane from The Good NetTristan Lochon from Welcome to the Jungle (Episode 10)Remember, you can catch all of our recent guests from the Season Six playlist here: https://www.youtube.com/playlist?list=PLXHgL1qFhjNWJbkwDciWXz9imQjJDksOp Thank you again to all our guests, and we look forward to catching you next year for Season Seven! 💚 Further resources from the episode:EcoSend website: https://ecosend.io/James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/ Music credit: https://www.bensound.com/

20 min
11/20/2024

S6E10 'No Business on a Broken Planet', with Tristan Lochon 🎥

We can't believe we're somehow down to our last guest of Season Six! This series has absolutely belted by, but we were delighted to welcome a special guest for the penultimate session, and our first film-maker on the show... Welcome, Tristan Lochon! Film-maker and journalist, Tristan recently wrapped up his first full-length documentary; “Responsible : There is no business to be done on a broken planet.” James from EcoSend was fortunate enough to attend a private screening of Tristan's film, hosted by our good friends over at Wholegrain Digital. So we were delighted to get to know the man behind the camera, as Tristan joined us to chat all about: 🎁 Taking inspiration and wisdom from Yvon Chouinard of Patagonia. 🏢 How to build companies which are truly ethical and sustainable? 👣 Tristan's journey into filmmaking and story-telling. 🌏 The importance of Tristan's travels outside of the Western world. 🍫 The Tony's Chocoloney story. ⚖️ Balancing Realism with Positive Action.... and much more! ✨ We were thrilled to have Tristan on the show. We found him to be deeply thoughtful, sharing wisdom which was somehow poignant and uplifting at the same time. We hope you enjoy the episode 💚 About Tristan Lochon:Filmmaker and Journalist, Tristan has been willing to travel and tell stories after two years living abroad in India and Southern Africa. After a few short documentaries and web series, he directed his first 52min documentary with “Responsible : There is no business to be done on a broken planet.” Further Resources from the episode: LinkedIn: https://www.linkedin.com/in/tristan-lochon-profil/Let My People Go Surfing: https://www.worldofbooks.com/en-gb/products/let-my-people-go-surfing-book-yvon-chouinard-9780143109679Arrange a screening of 'Responsible': responsible@wttj.co Music credit: bensound.com https://ecosend.io

35 min
11/13/2024

S6E9 'How to Make Advertising a Force for Good', with The Good Net 🕸️

When it comes to Advertising, you're probably picturing Don Draper types, or perhaps that latest spammy pop-up you had to drive away from your screen. Advertising often gets a bad rep, especially for its deliberate drive towards Consumerism. But as our latest guest explains, it doesn't have to be this way! Enter Ollie Deane of 'The Good Net' - the Ethical Intelligence company delivering ads that not only get results, but do good for the world too. In this eye-opening episode, Ollie break stereotypes to explain how Marketing Spend can directly contribute to a company's ESG targets. As well as The Good Net's calculation of companies' 'Holistic Ethical Media Index Score'. Not only that, but Ethical Advertising need not be a compromise to Marketers, but has been proven to outperform standard Ads and deliver better results for their clients. So join us for our first episode on Ethical Advertising, as Ollie chatted to James about: 💸 Raising £1 million in Angel Investment to launch 'The Good Net'📈 How Ethical Media drove 14% greater campaign results than standard Ads👣 The need to better understand Advertising's 'invisible' Carbon Footprint📃 How upcoming Regulation will change the Advertising landscape, and what you need to be prepared for😶 Why the 'Tough on stains, kind on the Planet' Ad got banned.... and much more! ✨ It's amazing to see driven individuals like Ollie out there in the world, driving change even within controversial industries. After all, we all need to pull forward together if we are going to face the climate challenge. Advertisers included! We hope you enjoy the episode 💚 About Ollie Deane:Ollie is the founder of The GoodNet. Ollie Has worked in media since 2025, holding a number of leadership roles for some of the largest companies in the UK media media industry. This included 11 years at Global running their digital and outdoor commercial departments. Ollie left Global in 2022 to launch his own company - The GoodNet. Further Resources from the episode: LinkedIn: https://www.linkedin.com/company/thegoodnet/Website: https://wearethegoodnet.com Music credit: bensound.com https://ecosend.io

35 min
11/06/2024

S6E8 'Growing sustainable business communities', with Vu Digital 🔆

With 10 years experience working with purpose-driven businesses, our eighth guest of the season is not only an industry veteran, but a delightful human to welcome to the show! Dom Cooper is Director of Vu Digital, who deliver positive change for organisations and small businesses. Based in the UK's top 'Hippie Town', Totnes, Dom and his team work with purpose-driven businesses to purse economic goals, while also reducing their environmental impact. Talk about win-win! Not only that, but Dom is an expert on all things BCorp, having successfully gone through the rigorous accreditation process for Vu Digital. And so we were delighted to have Dom join us, as the second Devonian of this Series, and chat to James all about: 🌱 How growing up in Totnes influenced Dom's outlook on life and relationship with the environment.🏭 Why Digital Emissions would be the world's fourth highest polluting country.🅱️ The challenges, and benefits(!) of becoming a BCorp.😔 The dark side of Digital - offshore agencies and poor working conditions. 🧒 Why the younger generation are buying on values, not price.... and much more! ✨ Dom shared SO much wonderful advice and great lessons learned from the frontlines. It was an honour to have such an industry leader on the show. We hope you enjoy the episode 💚 About Dom Cooper:Dom, is a Director of Vu Digital, who are on a mission to create a network of organisations that are doing purposeful work. Further Resources from the episode: Twitter: /vuonlineLinkedIn: https://www.linkedin.com/in/dom-cooper/Website: https://www.vudigital.co.uk/Planet Mark: https://www.planetmark.com/Positive Nature Network: https://www.positivenaturenetwork.co.uk/ Music credit: bensound.com https://ecosend.io

39 min
10/30/2024

S6E7 'Strategic Story-telling and Building Brand Identity', with Emily & Kate from Sonder & Tell 🪄

As Change-makers and Entrepreneurs for Good, we want to tell our story to the world, and inspire others to join or create their own mission. But when it comes to talking about Sustainability, or Ethical Capitalism, we live in constant fear of falling foul of the twin-evils of Greenwashing and Greenhushing. Fortunately, today's guests are industry-experts in authentic story-telling, and building congruent Brand Identity. Emily & Kate from Sonder Tell have worked with many household names, such as the likes of Mindful Chef, Katkin, and Liquid Death(!) They know all the challenges of communicating about Sustainability and mission, and are experts in leveraging the power of story-telling for authentic communication, and customer retention. If you're a Marketer or Business Leader, and you want to know how to communicate your mission in a way which avoids 'ick', then don't miss this episode 🙌 Kate & Emily joined James to chat about: 🇪🇸 How a meeting in Barcelona sparked a friendship which lead to their business partnership. 🙅‍♀️ Rejecting clients who don't meet their 'Greenlist' criteria.🗣️ Why Brands MUST find their tone of voice. 💭 How to separate your comms from 'Corporate Fluff'.🦸‍♀️ How to make your customer the Hero of your mission. ... and much more! ✨ Emily & Kate really lead the way in conscious communication and strategic storytelling. We hope you enjoy this episode as much as we did 💚 About Sonder & Tell:Emily and Kate are co-founders of Sonder & Tell a brand strategy agency that uses stories to move people. Further Resources from the episode: Newsletter: sonderandtell.substack.com/subscribeEmily on LinkedIn: https://www.linkedin.com/in/emily-ames-5496ba82Kate on LinkedIn: https://www.linkedin.com/in/kate-hamilton-72517873/?originalSubdomain=ukWebsite: https://sonderandtell.com/ Music credit: bensound.com https://ecosend.io

39 min
10/23/2024

S6E6 'Connecting Change-Makers and Spreading Good Ripples', with Carlos Terol 🌊

Having followed our latest guests for a long time on LinkedIn, we were absolutely delighted when he agreed to join us for Episode Six of our Sixth Season of The EcoSend Podcast 🙌 Carlos Terol is a leading voice in the Change-maker and Business for Good space. With a following of over 32,000 on LinkedIn, and an ever growing community at Goodripple.co - we were so happy to have Carlos stop-by to spread some of his wisdom. In an era where some corporations have higher GDP than most countries, Carlos is a champion for the power of small business, and how it can lead us into a much-needed shift towards conscious Capitalism. Since a life-changing trip to the Western Sahara, Carlos has made growing Good Ripple; a global community of change makers, his life mission. So please do tune in and join us for a special episode, as we spoke to one of the most influential voices in Changemaking today! 🌍 How a one-off trip changed Carlos's ambition from Ferraris to Business for Good.🙋‍♂️What is a Change-maker? And the challenges of growing a Change-maker community.✋Why Carbon Handprints and Carbon Shadows are more important measurements than just Carbon Footprint.✅ The advantages small businesses have over large corporations for maximising positive change. 👐 Advice to budding change-makers and entrepreneurs looking to build conscious businesses. 👤 The importance of building your personal brand, and lessons in growing a LinkedIn following to over 32,000... and much more! ✨ This episode was 30 minutes chock-full of great advice and lessons learned from the frontlines of building a conscious-community, and leveraging the power of personal brand. We hope you enjoy it as much as we did 💚 About Carlos Terol:Carlos is the founder of Good Ripple, a platform on a mission to connect 300 million changemakers by 2030. They are 3,500 members strong from 105 countries, focusing on three pillars: connect, collaborate and grow. Further Resources from the episode: LinkedIn: https://www.linkedin.com/in/carlos-terolWebsite: https://nas.io/good-rippleCarlos's curation of 200+ impact job boards in Notion: https://carlosterol.notion.site/Job-Boards-bef014baf07d4690a1d0e3c7fc9b4f06?pvs=4 Music credit: bensound.com https://ecosend.io

36 min
10/16/2024

S6E5 'Hope is a verb with its sleeves rolled-up', with Osprey Orielle Lake 🕊️

There's no doubt we live in a time of crisis. Day after day, we read news and stories about the worsening climate challenge. Yet little do we hear stories of hope. And not just theoretical hope, but the pragmatic, "rolled-up sleeves" kind of hope. But that is exactly what this week's guest's work and book is all about. And so we are delighted to welcome Osprey Orielle Lake to The EcoSend Podcast, to bring a fresh perspective on the vital role which women and indigenous cultures can play in safeguarding our planet (and our own!) future. So please do tune in and join us as James chatted to Osprey all about: 🪓 Osprey's childhood, confronted by logging activities of California's majestic Redwoods.😔 Unfulfilled climate-change promises from the Obama administration.📉 How increasing the Women's Political Empowerment Index dramatically cuts carbon emissions.🗣️ The importance of conversation around gender and race.🌍 Reforesting 1.6 million acres in the DRC🙌 Moving from pyramid hierarchy to grass-root, bottom-up leadership.... and much more! ✨ This was a fantastic episode, revealing so much to us on the changes needed if we are to move forward together, towards a better future 💚 About Osprey Orielle Lake:Osprey Orielle Lake is the founder and executive director of the Women's Earth and Climate Action Network (WECAN). She is also the author of the award-winning book 'The Story is in Our Bones: How Worldviews and Climate Justice Can Remake a World in Crisis' (published by New Society Publishers). Further Resources from the episode: Instagram: https://www.instagram.com/ospreyoriellelake/LinkedIn: https://www.linkedin.com/in/osprey-orielle-lake-4286bb12/Website: https://ospreyoriellelake.earth Music credit: bensound.com https://ecosend.io

32 min
10/09/2024

S6E4 'Fire Hoses & Handbags!' with Kresse Wesling CBE 🚒

"Money at the expense of People and Planet is a structural failure." We were really honoured to welcome a very special guest for Episode 4 of our Sixth Season of the EcoSend Podcast. Running a successful business as an entrepreneur is hard, even in the best times. But not only has our latest guest done that, but all the while creating innovative products which stop thousands of tons of material heading to landfill. And as it that wasn't enough, also concurrently raising thousands of pounds for charity! Kresse Wesling CBE is an outstanding example of the power of innovation, creativity, and a determination to provide a better example of business for good. We were delighted to welcome Kresse for a one of a kind episode, where every couple of minutes felt like stand-out clips in their own right! So please do tune in and join us as James chatted to Kresse all about: 🦈 Why Hong Kong has no sharks(!)💪 Why Kresse chose Business over Politics to be a force for good.👜 The story of the first Fire Hose handbag.🚒 Donating thousands to the London Fire Brigade💀 Why Fast fashion is "killing" us!🎓 Why we need to focus on inspiration, not shame.... and much more! ✨ We really can't say it enough - this was one of our favourite episodes of all time. We hope you draw as much inspiration from it as we did 💚 About Kresse Wesling CBE:Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity. The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021 Elvis & Kresse also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives. Further Resources from the episode: Elvis & Kresse: Sustainable & Ethical Luxury: Elvis & Kresse - Designer Accessories Kresse on LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/Instagram: https://www.instagram.com/elvisandkresse/?hl=enThe Farm: We are not a 'Maison', we are a FARM. - Elvis & Kresse Circular Economy: Elvis & Kresse on The Circular Economy - Circular Fashion Music credit: bensound.com https://ecosend.io

35 min

TRAILER

The Trailer: Introducing the EcoSend Podcast

Find out what's in store for the first season of the EcoSend Podcast!

E1

•

2 min

Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.

Creator

GoSquared
Years Active

2022 - 2024
Episodes

65
Rating

Clean
Copyright

© 2022 Go Squared Ltd.
Show Website

The EcoSend Podcast