The EcoSend Podcast

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The EcoSend Podcast

Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.

4 DAYS AGO

S6E9 'How to Make Advertising a Force for Good', with The Good Net 🕸️

When it comes to Advertising, you're probably picturing Don Draper types, or perhaps that latest spammy pop-up you had to drive away from your screen. Advertising often gets a bad rep, especially for its deliberate drive towards Consumerism. But as our latest guest explains, it doesn't have to be this way! Enter Ollie Deane of 'The Good Net' - the Ethical Intelligence company delivering ads that not only get results, but do good for the world too. In this eye-opening episode, Ollie break stereotypes to explain how Marketing Spend can directly contribute to a company's ESG targets. As well as The Good Net's calculation of companies' 'Holistic Ethical Media Index Score'. Not only that, but Ethical Advertising need not be a compromise to Marketers, but has been proven to outperform standard Ads and deliver better results for their clients. So join us for our first episode on Ethical Advertising, as Ollie chatted to James about: 💸 Raising £1 million in Angel Investment to launch 'The Good Net'📈 How Ethical Media drove 14% greater campaign results than standard Ads👣 The need to better understand Advertising's 'invisible' Carbon Footprint📃 How upcoming Regulation will change the Advertising landscape, and what you need to be prepared for😶 Why the 'Tough on stains, kind on the Planet' Ad got banned.... and much more! ✨ It's amazing to see driven individuals like Ollie out there in the world, driving change even within controversial industries. After all, we all need to pull forward together if we are going to face the climate challenge. Advertisers included! We hope you enjoy the episode 💚 About Ollie Deane:Ollie is the founder of The GoodNet. Ollie Has worked in media since 2025, holding a number of leadership roles for some of the largest companies in the UK media media industry. This included 11 years at Global running their digital and outdoor commercial departments. Ollie left Global in 2022 to launch his own company - The GoodNet. Further Resources from the episode: LinkedIn: https://www.linkedin.com/company/thegoodnet/Website: https://wearethegoodnet.com Music credit: bensound.com https://ecosend.io

35 min
NOV 6

S6E8 'Growing sustainable business communities', with Vu Digital 🔆

With 10 years experience working with purpose-driven businesses, our eight guest of the season is not only an industry veteran, but a delightful human to welcome to the show! Dom Cooper is Director of Vu Digital, who deliver positive change for organisations and small businesses. Based in the UK's top 'Hippie Town', Totnes, Dom and his team work with purpose-driven businesses to to purse economic goals, while also reducing their environmental impact. Talk about win-win! Not only that, but Dom is an expert on all things BCorp, having successfully gone through the rigorous accreditation process for Vu Digital. And so we were delighted to have Dom join us, as the second Devonian of this Series, and chat to James all about: 🌱 How growing up in Totnes influenced Dom's outlook on life and relationship with the environment.🏭 Why Digital Emissions would be the world's fourth highest polluting country.🅱️ The challenges, and benefits(!) of becoming a BCorp.😔 The dark side of Digital - offshore agencies and poor working conditions. 🧒 Why the younger generation are buying on values, not price.... and much more! ✨ Dom shared SO much wonderful advice and great lessons learned from the frontlines. It was an honour to have such an industry leader on the show. We hope you enjoy the episode 💚 About Dom Cooper:Dom, is a Director of Vu Digital, who are on a mission to create a network of organisations that are doing purposeful work. Further Resources from the episode: Twitter: /vuonlineLinkedIn: https://www.linkedin.com/in/dom-cooper/Website: https://www.vudigital.co.uk/Planet Mark: https://www.planetmark.com/Positive Nature Network: https://www.positivenaturenetwork.co.uk/ Music credit: bensound.com https://ecosend.io

39 min
OCT 30

S6E7 'Strategic Story-telling and Building Brand Identity', with Emily & Kate from Sonder & Tell 🪄

As Change-makers and Entrepreneurs for Good, we want to tell our story to the world, and inspire others to join or create their own mission. But when it comes to talking about Sustainability, or Ethical Capitalism, we live in constant fear of falling foul of the twin-evils of Greenwashing and Greenhushing. Fortunately, today's guests are industry-experts in authentic story-telling, and building congruent Brand Identity. Emily & Kate from Sonder Tell have worked with many household names, such as the likes of Mindful Chef, Katkin, and Liquid Death(!) They know all the challenges of communicating about Sustainability and mission, and are experts in leveraging the power of story-telling for authentic communication, and customer retention. If you're a Marketer or Business Leader, and you want to know how to communicate your mission in a way which avoids 'ick', then don't miss this episode 🙌 Kate & Emily joined James to chat about: 🇪🇸 How a meeting in Barcelona sparked a friendship which lead to their business partnership. 🙅‍♀️ Rejecting clients who don't meet their 'Greenlist' criteria.🗣️ Why Brands MUST find their tone of voice. 💭 How to separate your comms from 'Corporate Fluff'.🦸‍♀️ How to make your customer the Hero of your mission. ... and much more! ✨ Emily & Kate really lead the way in conscious communication and strategic storytelling. We hope you enjoy this episode as much as we did 💚 About Sonder & Tell:Emily and Kate are co-founders of Sonder & Tell a brand strategy agency that uses stories to move people. Further Resources from the episode: Newsletter: sonderandtell.substack.com/subscribeEmily on LinkedIn: https://www.linkedin.com/in/emily-ames-5496ba82Kate on LinkedIn: https://www.linkedin.com/in/kate-hamilton-72517873/?originalSubdomain=ukWebsite: https://sonderandtell.com/ Music credit: bensound.com https://ecosend.io

39 min
OCT 23

S6E6 'Connecting Change-Makers and Spreading Good Ripples', with Carlos Terol 🌊

Having followed our latest guests for a long time on LinkedIn, we were absolutely delighted when he agreed to join us for Episode Six of our Sixth Season of The EcoSend Podcast 🙌 Carlos Terol is a leading voice in the Change-maker and Business for Good space. With a following of over 32,000 on LinkedIn, and an ever growing community at Goodripple.co - we were so happy to have Carlos stop-by to spread some of his wisdom. In an era where some corporations have higher GDP than most countries, Carlos is a champion for the power of small business, and how it can lead us into a much-needed shift towards conscious Capitalism. Since a life-changing trip to the Western Sahara, Carlos has made growing Good Ripple; a global community of change makers, his life mission. So please do tune in and join us for a special episode, as we spoke to one of the most influential voices in Changemaking today! 🌍 How a one-off trip changed Carlos's ambition from Ferraris to Business for Good.🙋‍♂️What is a Change-maker? And the challenges of growing a Change-maker community.✋Why Carbon Handprints and Carbon Shadows are more important measurements than just Carbon Footprint.✅ The advantages small businesses have over large corporations for maximising positive change. 👐 Advice to budding change-makers and entrepreneurs looking to build conscious businesses. 👤 The importance of building your personal brand, and lessons in growing a LinkedIn following to over 32,000... and much more! ✨ This episode was 30 minutes chock-full of great advice and lessons learned from the frontlines of building a conscious-community, and leveraging the power of personal brand. We hope you enjoy it as much as we did 💚 About Carlos Terol:Carlos is the founder of Good Ripple, a platform on a mission to connect 300 million changemakers by 2030. They are 3,500 members strong from 105 countries, focusing on three pillars: connect, collaborate and grow. Further Resources from the episode: LinkedIn: https://www.linkedin.com/in/carlos-terolWebsite: https://nas.io/good-rippleCarlos's curation of 200+ impact job boards in Notion: https://carlosterol.notion.site/Job-Boards-bef014baf07d4690a1d0e3c7fc9b4f06?pvs=4 Music credit: bensound.com https://ecosend.io

36 min
OCT 16

S6E5 'Hope is a verb with its sleeves rolled-up', with Osprey Orielle Lake 🕊️

There's no doubt we live in a time of crisis. Day after day, we read news and stories about the worsening climate challenge. Yet little do we hear stories of hope. And not just theoretical hope, but the pragmatic, "rolled-up sleeves" kind of hope. But that is exactly what this week's guest's work and book is all about. And so we are delighted to welcome Osprey Orielle Lake to The EcoSend Podcast, to bring a fresh perspective on the vital role which women and indigenous cultures can play in safeguarding our planet (and our own!) future. So please do tune in and join us as James chatted to Osprey all about: 🪓 Osprey's childhood, confronted by logging activities of California's majestic Redwoods.😔 Unfulfilled climate-change promises from the Obama administration.📉 How increasing the Women's Political Empowerment Index dramatically cuts carbon emissions.🗣️ The importance of conversation around gender and race.🌍 Reforesting 1.6 million acres in the DRC🙌 Moving from pyramid hierarchy to grass-root, bottom-up leadership.... and much more! ✨ This was a fantastic episode, revealing so much to us on the changes needed if we are to move forward together, towards a better future 💚 About Osprey Orielle Lake:Osprey Orielle Lake is the founder and executive director of the Women's Earth and Climate Action Network (WECAN). She is also the author of the award-winning book 'The Story is in Our Bones: How Worldviews and Climate Justice Can Remake a World in Crisis' (published by New Society Publishers). Further Resources from the episode: Instagram: https://www.instagram.com/ospreyoriellelake/LinkedIn: https://www.linkedin.com/in/osprey-orielle-lake-4286bb12/Website: https://ospreyoriellelake.earth Music credit: bensound.com https://ecosend.io

32 min
OCT 9

S6E4 'Fire Hoses & Handbags!' with Kresse Wesling CBE 🚒

"Money at the expense of People and Planet is a structural failure." We were really honoured to welcome a very special guest for Episode 4 of our Sixth Season of the EcoSend Podcast. Running a successful business as an entrepreneur is hard, even in the best times. But not only has our latest guest done that, but all the while creating innovative products which stop thousands of tons of material heading to landfill. And as it that wasn't enough, also concurrently raising thousands of pounds for charity! Kresse Wesling CBE is an outstanding example of the power of innovation, creativity, and a determination to provide a better example of business for good. We were delighted to welcome Kresse for a one of a kind episode, where every couple of minutes felt like stand-out clips in their own right! So please do tune in and join us as James chatted to Kresse all about: 🦈 Why Hong Kong has no sharks(!)💪 Why Kresse chose Business over Politics to be a force for good.👜 The story of the first Fire Hose handbag.🚒 Donating thousands to the London Fire Brigade💀 Why Fast fashion is "killing" us!🎓 Why we need to focus on inspiration, not shame.... and much more! ✨ We really can't say it enough - this was one of our favourite episodes of all time. We hope you draw as much inspiration from it as we did 💚 About Kresse Wesling CBE:Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity. The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021 Elvis & Kresse also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives. Further Resources from the episode: Elvis & Kresse: Sustainable & Ethical Luxury: Elvis & Kresse - Designer Accessories Kresse on LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/Instagram: https://www.instagram.com/elvisandkresse/?hl=enThe Farm: We are not a 'Maison', we are a FARM. - Elvis & Kresse Circular Economy: Elvis & Kresse on The Circular Economy - Circular Fashion Music credit: bensound.com https://ecosend.io

35 min
OCT 2

S6E3 'Helping SME's tackle their Carbon Footprint', with Tim Maiden 💭

It's Episode 3, and we're back this time with Tim Maiden of Green Small Business! At EcoSend, we're committed not only to reducing the carbon footprint of email, but of our own footprint as a business too. But it's hard to know where to even start with measuring a company's carbon footprint. Especially for startups and SME's already juggling too many tasks with too few resources. At the end of the day, we're not massive corporates who can dedicate whole teams and budgets to this... Thankfully, that's exactly where Tim and his team can help! Through Green Small Business, Tim's mission is to drive authentic climate action for SME's. Meaning calculating and tackling our carbon footprint isn't just left to the big companies, but is something any climate-conscious business can commit to. And so, we were delighted that Tim joined us for this episode to discuss: 👶 How his upbringing influenced his desire work in Climate👀 Why are so many small businesses interested in addressing their carbon footprint?😱 Helping SME's to tackle their fears of Greenwashing. 😵‍💫 Why it's better for some business to GROW their carbon footprint?!🔮 Tim's predictions for the future.... and much more! ✨ We really love working with Tim, and we're so glad he joined us for this episode to share his knowledge. Do check it out and let us know your thoughts 💚 About Tim Maiden:Tim is the founder of Green Small Business, a consultancy focused on driving authentic climate action among small and medium-sized businesses Further Resources from the episode: Green Small Business Website: https://greensmallbusiness.com/Tim on LinkedIn: https://www.linkedin.com/in/tim-maiden-72a96624/ Music credit: bensound.com https://ecosend.io

32 min
SEP 25

S6E2 'Climate Events made for Humans', with Juliette Devillard 🎙️

Hot off the heels of a cracking first episode of Season 6, we're back this week with our new Season's second episode! Since the (relative) return to normality in a post-Covid world, the Events industry has largely gone back to business as usual. But most Events, our latest guests points out, offer limited value to attendees and are far too mono-focused on supplier or sponsor benefit. But Juliette Devillard, and her company 'Climate Connection' is leading the way in offering attendee-focused Events. Moving away from dull, lengthy pitches and that "I could've stayed at home and watched this on Zoom" feeling. Climate Connection has grown to be the largest Event organiser for Climate professionals. So if you work in Marketing or Events, and want to learn how to create Events that attendees will actually want to attend (and talk about!), don't miss this episode! We were delighted to have Juliette join us and talk about: 🙅‍♀️ Starting life as a climate-change denier(!)🌐 Work experience with the United Nations.👏 Creating Events designed for humans. 😬 The challenges facing Climate Deep Tech. 🤫 The 12 Minute Speech Rule.... and much more! ✨ This was a fantastic episode, not just full of stories ranging from creating compelling narratives to First of a Kind Funding (FOAK), but also practical tips for how to run great-quality, stand-out Events. We hope you enjoy the episode as much as we did! 💚 About Juliette Devillard:Juliette is the Founder & CEO of Climate Connection, which hosts the UK’s largest monthly event for climate professionals. She has spent 5+ years in the US working in early-stage deeptech and climate startup creation, and is intimately familiar with the innovation and entrepreneurship sector. Juliette is also a public speaking coach, AND a huge advocate for mental health awareness. Further Resources from the episode: Climate Connection Website: https://climateconnection.co.uk/Juliette on LinkedIn: https://www.linkedin.com/in/juliette-devillard/ Music credit: bensound.com https://ecosend.io

40 min

TRAILER

The Trailer: Introducing the EcoSend Podcast

Find out what's in store for the first season of the EcoSend Podcast!

E1

•

2 min

Our journey into the world of being a truly climate conscious business. Join us as we talk to fellow entrepreneurs, founders, marketing folks, and campaigners to help us build our new product, EcoSend: the climate conscious email marketing tool.

Creator

GoSquared
Years Active

2022 - 2024
Episodes

63
Rating

Clean
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© 2022 Go Squared Ltd.
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The EcoSend Podcast

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