100 episodes

The Ecwid E-commerce Show is an e-commerce podcast that will help e-commerce store owners all the way from their first sale to their first million dollars. We will interview store owners, experts, technology partners and everyone in between to deliver helpful advice to help you grow your business.

The Ecwid E-commerce Show Jesse Ness

    • Business
    • 5.0 • 10 Ratings

The Ecwid E-commerce Show is an e-commerce podcast that will help e-commerce store owners all the way from their first sale to their first million dollars. We will interview store owners, experts, technology partners and everyone in between to deliver helpful advice to help you grow your business.

    Get Unstuck & Start Creating Now

    Get Unstuck & Start Creating Now

    Welcome to a bonus episode of the Ecommerce Content 101 series.
    We got great feedback on the series; thank you! From your feedback, we found that some business owners are stuck getting started because it’s hard for them to pick a topic for their content. That’s why we made one more episode to help inspire you to start.
    Don’t Overthink It
    Getting started with anything is not about perfection. You just need to get into the confidence-competence loop.
    When you start doing something new, you won’t be incredibly confident at first. As you do it, you'll gain more competence and confidence. And the process becomes a cycle towards better, more informative content.
    Five Types of Content to Create for Your Business
    Document your business process. Start uploading videos about your daily routine and what you do for your business. 
    Don't underestimate the industry events you go to. Document them and share content from them with your audience. 
    Respond to other people's content. Some people already target your audience, and you could add your own insights to their posts.
    Repost user-generated content. For example, you can repost a picture of a customer wearing a T-shirt from your store. You should always ask for their permission to use it on your pages. 
    Show content of people using your product. You could bring your product, widget, service, or whatever you create into the real world and ask people's opinions about it. 
    Ecwid Podcast on Ecwid: 
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook: 
    www.facebook.com/ecwid
    Instagram: 
    www.instagram.com/ecwid/
    Youtube: 
    www.youtube.com/user/EcwidTeam
    Twitter: 
    twitter.com/ecwid
    Pinterest: 
    www.pinterest.com/ecwid/
    TikTok: 
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn: 
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn: 
    www.linkedin.com/in/richardotey/
    Twitter: 
    twitter.com/RichardOtey

    • 9 min
    Ecommerce Content 101 Overcoming the Fear of Creating Content

    Ecommerce Content 101 Overcoming the Fear of Creating Content

    Welcome to the third episode of our series about content creation for a business. RichE cover the internal limitation that hold us back from creating content and how to overcome your fear.
     
    Ecwid Podcast on Ecwid:
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook:
    www.facebook.com/ecwid
    Instagram:
    www.instagram.com/ecwid/
    Youtube:
    www.youtube.com/user/EcwidTeam
    Twitter:
    twitter.com/ecwid
    Pinterest:
    www.pinterest.com/ecwid/
    TikTok:
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn:
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn:
    www.linkedin.com/in/richardotey/
    Twitter:
    twitter.com/RichardOtey

    • 8 min
    Ecommerce Content 101: How to Manage Content Creation With Ease

    Ecommerce Content 101: How to Manage Content Creation With Ease

    Welcome to the second episode of the Content Creation series!
    In the first episode, podcast host Rich explained why you want to create content for your business. Now that you know that your business needs a social media identity, we want to help you develop one with ease. 
    Things That Stops You from Making Content
    There are generally four obstacles that stop people from creating content: price, technology, time, and ability.
    The first three are external limitations. Today we’re going to debunk them. Next episode, we’ll go deeper into the fourth one.
    Creating Content on a Budget
    You don’t have to worry about the price of making content because this can be done on almost any budget — even for free! 
    We see by the rise of platforms like TikTok that people are hungry for raw stories. You can definitely provide that with just your phone camera.
    Don't worry about the second obstacle — technological skill — either. A computer with the internet can provide almost anything you need. 
    Focusing on One Platform First
    Time is the most common concern among business owners: “How will I fit content creation on multiple platforms into my already full 24-hour day?” 
    You might think you have to create content for all the different platforms. Actually, you should start by focusing on one platform your target audience uses the most. Once you’re comfortable, then you can expand.
    Making Content Quickly & Smart
    To save time on content creation, you need to learn how to use content for multiple platforms. You can do that by either subdividing, editing, or repurposing it. 
    Check out this blog post of Gary Vaynerchuk on creating over 60 pieces of content from one source material: https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/
    Don’t Let Your Doubts Stop You
    You already have the technology you need in your pocket or on your desktop. All you need is to give this strategy an honest effort and adjust along the way.
    Ecwid Podcast on Ecwid:
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook:
    www.facebook.com/ecwid
    Instagram:
    www.instagram.com/ecwid/
    Youtube:
    www.youtube.com/user/EcwidTeam
    Twitter:
    twitter.com/ecwid
    Pinterest:
    www.pinterest.com/ecwid/
    TikTok:
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn:
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn:
    www.linkedin.com/in/richardotey/
    Twitter:
    twitter.com/RichardOtey

    • 8 min
    Ecommerce Content 101: The Importance of Creating Content for a Business

    Ecommerce Content 101: The Importance of Creating Content for a Business

    Content is key when it comes to driving traffic and sales for an online store.
    That’s why we are dedicating a series of podcast episodes to explaining why content is so important for your ecommerce business. 
    Tune in to the first episode of the Content Creation series. The host Rich will talk about the importance of both creating content, and creating content consistently. 
    Why Is Content Crucial?
    It’s vital to create content on a consistent basis to keep up your relationship with your audience.
    People will more often buy from you if they have a connection with you and your message.
    If you don't create meaningful content, Amazon and Walmart will almost always take potential customers because they can deliver cheaper and faster than anyone else.
    How Content Drives Profits
    Content can drive profits by increasing awareness of and driving attention to your business.
    If your product is easily substitutable, in order to make a profit you have to define some sort of difference between you and your competition. 
    You can use content to build awareness of who you and your company are, the practices you support, and the ideals you operate by. It helps customers get to know you and your brand’s value.
    In our next episode, we'll talk about how to actually make content quickly and efficiently. Stay tuned!
    Ecwid Podcast on Ecwid:
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook:
    www.facebook.com/ecwid
    Instagram:
    www.instagram.com/ecwid/
    Youtube:
    www.youtube.com/user/EcwidTeam
    Twitter:
    twitter.com/ecwid
    Pinterest:
    www.pinterest.com/ecwid/
    TikTok:
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn:
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn:
    www.linkedin.com/in/richardotey/
    Twitter:
    twitter.com/RichardOtey

    • 8 min
    What Google Performance Max Is & How You Can Benefit From It

    What Google Performance Max Is & How You Can Benefit From It

    In this episode of the Ecwid Ecommerce Show, the podcast hosts Jesse and Rich look into Google’s Performance Max ad campaigns.
    Tune in to learn more about this ad campaign type and find out how it can benefit your business. 
    What Is Google’s Performance Max?
    Performance Max is an ad campaign type that allows you to create a single campaign to promote your products across all of Google’s advertising channels.
    The primary difference between Performance Max and other ad campaigns is that Google automates the campaign targeting and delivery based on the information you provide.
    Performance Max campaigns are good for all types of business owners. People who do their own Google advertising benefit greatly from this campaign, as do those who want to get ahead of the competition by trying the latest and greatest tools.
    How to Make the Most of Performance Max?
    Performance Max campaigns are similar to Smart Shopping campaigns in that they both require a product feed. So to use either, you will need to set up a product feed in a Google Merchant Center.
    Another important thing for setting up a successful Performance Max campaign is content. With Performance Max, you’ll have to give it content to use in ads. Then, it will create custom ads across channels using your content. 
    So you need to provide Performance Max videos, descriptions, headlines, and any data you have to give the AI a well-rounded view of your business. With all that information, it can create more personalized and accurate ads about your products and company.
    Most importantly, make videos! Performance Max relies heavily on videos.
    Another way to take Performance Max campaigns to the next level is using customer lists or remarketing audiences. 
    That’s your short and sweet overview of Performance Max campaigns. If you’d like to set up a Performance Max campaign, these instructions might be helpful: https://support.google.com/google-ads/answer/10724896?hl=en
    Ecwid Podcast on Ecwid:
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook:
    www.facebook.com/ecwid
    Instagram:
    www.instagram.com/ecwid/
    Youtube:
    www.youtube.com/user/EcwidTeam
    Twitter:
    twitter.com/ecwid
    Pinterest:
    www.pinterest.com/ecwid/
    TikTok:
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn:
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn:
    www.linkedin.com/in/richardotey/
    Twitter:
    twitter.com/RichardOtey

    • 12 min
    How to Start Selling on Facebook Marketplace

    How to Start Selling on Facebook Marketplace

    In this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich bring you some fantastic news: you can now connect your online store to Facebook Marketplace!
    What Is Facebook Marketplace?

    Facebook Marketplace is Facebook’s selling platform. Customers can either buy products for sale in their area or items available for shipping.

    Getting in front of your potential customers when they're in the mindset of buying something gives you a greater chance of selling your products.
    Why You Should Sell On Marketplaces
    Marketplaces like eBay, Amazon, Etsy, and Facebook Marketplace are great at bringing traffic to your online store which is difficult when you’re just starting out.
    Benefits of Selling on Facebook Marketplace with Ecwid
    Now that you can connect your online store to Facebook Marketplace, you don’t need to create and update listings on Marketplace manually. Products and orders from your online store will appear on Facebook Marketplace automatically.
    If you sell on eBay, Etsy, or Amazon, they will bring you traffic. However, they also charge you a fee. Since using Facebook Marketplace is free, you get the upside of increased website traffic without any additional fee.
    How to Start Selling on Facebook Marketplace
    Facebook has now connected the Marketplace with the Facebook Shops functionality. With Facebook Shop, you can add a Shop tab to your business page and create shoppable posts on Facebook and Instagram.
    Getting started on Facebook Marketplace is quite simple, especially when you can connect to it through your ecommerce platform.
    You first need to connect your Ecwid store to Facebook using these instructions: https://support.ecwid.com/hc/en-us/articles/115005892705-Selling-on-Facebook
    (If you haven’t signed up with Ecwid yet, you can do that here: https://my.ecwid.com/cp/#register)
    Then, enable selling on Facebook Marketplace in the Commerce Manager on Facebook by following these instructions: https://www.facebook.com/marketplace/learn-more/sr/Enabling-Marketplace-for-onsite-shops
    Ecwid Podcast on Ecwid:
    www.ecwid.com/blog/podcast
    Ecwid Social Social Profiles:
    Facebook:
    www.facebook.com/ecwid
    Instagram:
    www.instagram.com/ecwid/
    Youtube:
    www.youtube.com/user/EcwidTeam
    Twitter:
    twitter.com/ecwid
    Pinterest:
    www.pinterest.com/ecwid/
    TikTok:
    www.tiktok.com/@ecwid
    Jesse Ness Social Profiles:
    LinkedIn:
    www.linkedin.com/in/jesseness/
    Richard “RichE” Otey Social Profiles:
    LinkedIn:
    www.linkedin.com/in/richardotey/
    Twitter:
    twitter.com/RichardOtey

    • 8 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Jbg9000 ,

Ecwid has great content

It is a helpful podcast and their blog is good too

hanabello ,

Fresh, clear and honest!

With the world that is filled with countless questions and constant changes, entrepreneurs take on those challenges, adapt themselves, and sell their experiences to the shared world. This e-commerce podcast allows its listeners to grow and develop their own skills in the digital and automated world through the helpful hosting of Jesse, guiding you to utilize the technology around you, create stories and present yourself to the market. This podcast asserts the importance of entrepreneurs’ resilience, and most importantly, their personable identities, to be able to succeed in life, especially in the world as we know it – most recommend listening and subscribing!

MillyBiller ,

Great Ecwid Podcast - needs links

I really enjoy the podcast but it would be really helpful to have links to all the apps and other assets you talk about. Would make it so much easier to revisit an old podcast and look up the information without having to listen back just for that one link. I’ve heard you mention that you would do this but do not see it anywhere.

The podcast has Invaluable information for anyone using Ecwid!

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