24 episodes

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

The Education Business Podcast Claire Riley

    • Business
    • 5.0 • 1 Rating

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.

    023 Growing your Marketing Knowledge

    023 Growing your Marketing Knowledge

    In this week’s episode, I share why you need to develop your marketing knowledge and the skills you will need to achieve this for your education business.

    What you will learn in this episode:

    - Why you should take stock of what you already know because you will know more than you realise.

    - Why you should develop your observation skills.

    - Why you need to be looking at the marketing other businesses are doing.

    Resources:

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

     

    See omnystudio.com/listener for privacy information.

    • 17 min
    022 Improving the Customer Journey in your Education Business

    022 Improving the Customer Journey in your Education Business

    This week, I talk about the customer journey and why it is important to constantly review, adapt and improve this for your target market.  

    What you will learn in this episode:

    - What thoughts or feelings customers may be experiencing as they move through your customer journey.

    - How to use your experiences with other businesses to influence your customer journey.

    - Why you need to consider what is possible for your business now, regardless of what people may think in the future.

    Resources:

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

    See omnystudio.com/listener for privacy information.

    • 13 min
    021 Teacher Habits That Could Slow your Business Growth

    021 Teacher Habits That Could Slow your Business Growth

    In this episode, I talk about the habits you may have picked up through teaching that could be slowing down the growth of your business. Even if you’re still in teaching and your business is a side-hustle or part-time, this episode will help you see how your teacher mindset could be playing a role in your business.

    What you will learn in this episode:

    - Why you need to learn to respect your time. Rest is important and productive.

    - Why you will need to put time into sales and marketing – whether you’d like to or not.

    - Why it’s important not to plan too much in your day and expect too much from yourself.

     

    Resources:

    Selling to Schools Course: https://www.educationbusinessclub.co.uk/freeresources

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

    See omnystudio.com/listener for privacy information.

    • 21 min
    020 How to Sell to Schools Through Teachers

    020 How to Sell to Schools Through Teachers

    This week, I revisit selling to schools, but in this episode, I focus in on selling to schools through teachers. There are multiple ways to do this, and they will need tweaking for a variety of reasons.    

    What you will learn in this episode:

    - Why it’s important you make your product irresistible to teachers rather than senior leaders.

    - How to make connections with your customers.

    - Why delighting the teachers and creating solid connections will help you upsell to schools.

    Resources:

    Selling to Schools Course: https://www.educationbusinessclub.co.uk/freeresources

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

    See omnystudio.com/listener for privacy information.

    • 10 min
    019 Why you Need to Think Like a Teacher to Grow Your Education Business

    019 Why you Need to Think Like a Teacher to Grow Your Education Business

    In this episode, I explain why it is important to continually think like a teacher to grow your education business. There are many ‘teacher types’ and it’s important you think like the teacher you are trying to target in order to relate to your customer and build that relationship.   

     

    What you will learn in this episode:

    - What you need to consider when thinking like a teacher.

    - How you can use the school calendar to help inform you about teaching life

    - Why creating personas is so helpful.

     

    Resources:

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

    See omnystudio.com/listener for privacy information.

    • 9 min
    018 Dealing with Haters in the Education Space

    018 Dealing with Haters in the Education Space

    This week, I share tips on how to deal with haters in the education space. Unfortunately, they exist and, often, they are riding their high-horse more than in any other industry. But there are ways of dealing with them.   

    What you will learn in this episode:

    - What you can actually learn from the haters.

    - How to use messages from these people as an opportunity to become understood.

    - Why you shouldn’t let these messages stop you from having your say.

    Resources:

    Education Business Newsletter: https://www.educationbusinessclub.co.uk/mailing-list

    My website: https://www.educationbusinessclub.co.uk

    Find me on Clubhouse: https://www.joinclubhouse.com/@claireriley 

    Find me on Facebook: https://www.facebook.com/ClaireRileyTeacherEntrepreneur

    Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur

    Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur

    See omnystudio.com/listener for privacy information.

    • 14 min

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