The Email Marketing Masterclass with Israa Alrawi Talk Commerce

In this episode, Isra Arawi, an email marketing specialist, discusses the importance of email marketing and deliverability. She emphasizes that an email list is the only asset a business truly owns and recommends protecting it by regularly downloading and saving it. Isra also provides tips for effective email collection, nurturing and segmenting email lists, managing unsubscribes and spam rates, and tracking key metrics. She advises businesses to choose an email marketing platform based on their specific needs and highlights the significance of starting early to prepare for Q4 email campaigns. Isra concludes by plugging thewinbox.com, an educational email platform she runs.
Takeaways
An email list is the only asset a business truly owns, so it is crucial to protect and nurture it.Quality leads are more valuable than a large quantity of leads, so focus on collecting emails from interested and relevant individuals.Segmenting email lists and sending targeted messages based on subscriber preferences improves engagement and deliverability.Key metrics to track include open rates, click rates, bounce rates, spam rates, and conversions.When choosing an email marketing platform, consider the features and functionalities that align with your business needs.Start early to prepare for Q4 email campaigns, including building a strong email list and surveying subscribers to determine the best promotions.Chapters
00:00Introduction and Background
02:38The Importance of Email Marketing
06:16The Significance of Email Deliverability
07:51Tips for Effective Email Collection
09:45Nurturing and Segmenting Email Lists
11:44Managing Unsubscribes and Spam Rates
14:26Key Metrics for Email Marketing
19:11Recommended Metrics to Track
24:27Choosing an Email Marketing Platform
29:07Preparing for Q4 Email Campaigns
32:00Shameless Plug: thewinbox.com
https://www.thewinbox.com/