Talk Commerce

Brent W. Peterson
  • 5.0 (29)
  • Marketing
  • Weekly

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms. Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work. Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com

  1. 18h ago

    The 10-80-10 Rule for AI Agents with Eric Kurbanov of RKIN Water Systems

    The Agentic Commerce Guy is a short segment of Talk Commerce. Brent Peterson sits down with one guest on one agentic commerce topic, and it comes out on Wednesdays, the same day his Agentic Commerce Guy newsletter goes out on LinkedIn. Eric Kurbanov is founder and CEO of RKIN Water Systems, a Fort Myers, Florida water filtration brand that sells on its own Shopify store, Amazon and Walmart. How does a founder hand work to AI agents and still own the result? Eric runs his team on 10-80-10, a process he took from Dan Martell's coaching. The person sets the goal in the first 10 percent, the agent does the 80 percent, and the person reviews the finished work in the last 10 percent. In this conversation How a water system under the sink of his first house and a $199 box at Costco started RKINStarting a business with a newborn son during the 2008 and 2009 crashWhy RKIN moved its team from chat to agents that complete tasksThe 10-80-10 loop, and why the person stays responsible for what the agent producesEric's view that slop is below average work, made by people long before AIWhy RKIN sells on Amazon and Walmart next to its own store, and what makes Amazon tough for a brandBlack Friday, a softer year, and the housing market's pull on whole home water systemsThe free local water quality report Eric sends to anyone who messages RKINChapters00:00 Welcome and meet Eric Kurbanov of RKIN Water Systems01:29 The Free Joke Project02:32 The RKIN founder story, from a Costco box to a business06:53 Starting a business in the 2008 recession09:33 How RKIN puts AI agents to work across the team11:32 The 10-80-10 workflow for leading agents13:13 AI slop and human slop15:38 Can readers tell AI writing, a ShopTalk take20:33 Somebody is behind every piece of AI content22:27 Selling on Shopify, Amazon and Walmart23:55 Black Friday and the housing market25:07 Free local water quality reports26:42 Catchment tanks, wells and water safety RKIN Water Systems https://rkin.comTalk Commerce https://talk-commerce.com

    The 10-80-10 Rule for AI Agents with Eric Kurbanov of RKIN Water Systems

  2. 2d ago

    B2B Marketing Under Pressure with Kathy Floam-Greenspan of POM Marketing

    Kathy Floam-Greenspan is the founder and chief strategist of POM Marketing, which works with growing B2B companies in cybersecurity, IT services and SaaS infrastructure. She surveyed a hundred B2B marketers across director, manager and CMO roles for her report Marketing Under Pressure. The conversation covers what the findings show about tool sprawl and reporting, why the same tension appeared regardless of title or company size, what leadership teams expect from marketing, how she thinks about AI after watching the dot com cycle, and why she has become the chief protector of focus for her clients. Links Marketing Under Pressure report https://pomagency.com/survey POM Marketing https://pomagency.com

    B2B Marketing Under Pressure with Kathy Floam-Greenspan of POM Marketing

  3. 3d ago

    Models Who Look Like the Customer Lift Conversion with Slava Furman of The Noli Shop

    Slava Furman is the CEO and founder of The Noli Shop. The brand started as an activewear brand in 2015 and rebranded to ready to wear in 2023, built around the style of his mom, and its customer is a woman in her 60s who wants to be stylish, seen and complimented. Talk Commerce talked with him at Shoptalk Fall in Nashville. In this conversation AI helps a small team test more and put out more content, and the business has tripled in the last couple of yearsA/B tests with models who look like the customer replaced photo shoots that cost hundreds of thousands of dollars and raised conversionIn Slava's words, AI slop is "a third arm... coming out of somebody's back"The Noli Shop shifted customer service toward phone support, and Trustpilot reviews call out reaching someone at 8 p.m. on a TuesdayThe repeat customer rate is fifty percent, and the average time to a second order is twelve daysSlava's hot take, going against the flow pays, and meeting the customer where they are beats reducing the human element with AI The Noli Shop thenolishop.com Talk Commerce talk-commerce.com

    Models Who Look Like the Customer Lift Conversion with Slava Furman of The Noli Shop

  4. 6d ago

    Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter

    Jennifer Howard is the Chief Merchant at Forter. She spent more than twenty years on the merchant operator side at Gap, Levi's, ELF Cosmetics and Balsam Brands before joining Forter this year to bring the merchant perspective in-house. Talk Commerce talked with her on day two of Shoptalk Fall in Nashville. In this conversation Muse reached two and a half million downloads in two weeks, and merchants moved from search and discovery to assistants that check out for shoppersForter is agnostic to the protocol an assistant usesAgentic traffic is still a small piece of what reaches a site, so brands still need to connect with human customersJennifer compares agent adoption to the questions retail once asked about buying clothes online, saving a credit card and shopping on a small screenIn Jennifer's words, AI slop is "speed over accuracy or speed over authenticity"Her hot take, a Forter survey on whether shoppers will use agents to buy holiday gifts, and whether they will admit it Forter forter.com Talk Commerce talk-commerce.com

    Agentic Commerce Moves From Discovery to Checkout with Jennifer Howard of Forter

  5. Nov 5

    Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct

    Rachel Hanson is the marketing manager at One World Direct, where she has worked for twelve and a half years. Amber Fullerton is head of sales and is in her twentieth year with the company. Talk Commerce talked with both of them on day two of Shoptalk Fall in Nashville. One World Direct is a B2B fulfillment company for e-commerce brands. It connects to any shopping cart or marketplace, stores a brand's product, and picks, packs, ships and personalizes orders from warehouses in Ohio, South Dakota and California. In this conversation Product personalization, from a grandbaby's blanket to pet products, connects brands with customers and brings repeat customersBrands set their own price for personalization, such as ten or twenty dollars for embroidery, to raise cart valueOne World Direct connects to Amazon, Walmart and any marketplace, with EDI for retail integrations and drop shippingOrders flow in automatically, so a brand can focus on growth instead of fulfilling ordersThe husband and wife founders still run the company, and Rachel credits the culture and the relationships with clientsPersonalization, launched about four years ago, is the newest offering One World Direct owd.com Talk Commerce talk-commerce.com

    Personalization Builds Loyalty with Rachel Hanson and Amber Fullerton of One World Direct

  6. Nov 4

    Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch

    Colleen Barry is Chief Marketing Officer at Ketch, a data privacy and permissioning software company. Brent talked with her at Shoptalk Fall in Nashville. In this conversation Twenty plus US states now have privacy laws, and AI models training on consumer data add new concernsState regulators started enforcing laws like CCPA in the last 18 months, with actions against Disney, Healthline Media and Honda over opt-out practicesKetch customers start with consent management, the cookie banner, then send permission signals to the systems, apps and AI models that use the dataStopping tags from firing leaves an opted-out consumer's data sitting in ad audiences, so that data has to come out tooNo US state privacy law requires the cookie banner pop-up, so brands can ask for consent in context, such as at checkoutColleen's hot take, marketers need to stop burying their heads in the sand on privacy and ask whether they want the biggest list or the best list Ketch ketch.com Colleen Barry on LinkedIn linkedin.com/in/colleenkbarry Talk Commerce talk-commerce.com

    Permissioned Data Is a First-Party Data Lever with Colleen Barry of Ketch

  7. Nov 3

    AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino

    Rahul Talari, co-founder and CEO of Relvino, joins Brent Peterson to explain how one AI marketing agent per shopper replaces the rule-based email and SMS flows brands run in Klaviyo and Attentive. In Rahul's words, Relvino is there to "email and text shoppers at the right time with the right content and the right channel." Rahul walks through TOMS, where Relvino analyzed 26.77 million data points on day zero and found shoppers getting a 20% code each time they abandoned a cart, then cut that to 10% or no code and saved $16 on every $100. At POV Beauty, Relvino sent 50 SMS in place of 1,000, earned about $7 in revenue against $1.47 on the incumbent platform, and cut unsubscribes from 800 to 3. Arvin Goods moved off Klaviyo for Black Friday and Cyber Monday and handed its agency workflow to Relvino. Brent and Rahul also get into how reinforcement learning lets each agent learn from the emails, SMS and pop-ups a shopper engages with, the non-AI QA layer and guardrails such as no more than two emails a week, how a CMO and CFO read the return, OpEx down by up to 50%, where the name Relvino comes from, and Relvino V3, which Rahul calls "Claude for Marketing." Relvino relvino.com This episode is sponsored by the B2B Commerce Trends and Opportunities Report, presented by Shopware and written and researched by Content Cucumber. Grab your free copy at contentcucumber.com/b2b-commerce-trends-report.

    AI Marketing Agents That Replace Klaviyo Flows with Rahul Talari of Relvino

  8. Nov 2

    Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI

    Praneet Chandra is the founder and CEO of Comergent AI, an agentic shopping platform that makes brands visible and shoppable across AI bots and AI search engines, all the way through checkout. Isaac Morey talked with him on day two of Shoptalk Fall in Nashville. In this conversation Praneet sees a future where a couple of billion shoppers and trillions of personal agents shop togetherAn agent can take on boring jobs like grocery shopping within an authorization limit you setComergent AI works with fifty-six plus customers who gain orders from visibility in ChatGPT, Claude, Perplexity and GeminiAgents do not see pop-ups or CRO work, so product descriptions, reviews and structured data come first, then content clustersA blog post that says 300 thread count next to a product page that says 200 tells an agent the site is not trustedPraneet's hot take, giving agents a card and a wallet will change retail in the next six months, and brands have a window of three to four months to move Comergent AI comergent.ai Praneet Chandra on LinkedIn linkedin.com/in/praneetchandra Talk Commerce talk-commerce.com

    Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI
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5
out of 5
29 Ratings

About

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms. Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work. Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com

Information

  • Creator
    Brent W. Peterson
  • Years Active
    2021 - 2026
  • Episodes
    488
  • Rating
    Clean
  • Copyright
    © 2021-2026 Talk Commerce
  • Show Website
    Talk Commerce