Talk Commerce

Brent W. Peterson
  • 5.0 (26)
  • TECHNOLOGY
  • UPDATED WEEKLY

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

  1. 2025's Top 7 Ecommerce Insights - Talk Commerce YouTube Shorts Rewind

    2D AGO

    2025's Top 7 Ecommerce Insights - Talk Commerce YouTube Shorts Rewind

    We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights. 1. Elizabeth Greene - Amazon Advertising Mastery Co-founder of Junglr Elizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace. Listen to the full episode → 2. Adam Callinan - Mathematical Precision in Business Founder of BottleKeeper and Pentane Join Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability. Listen to the full episode → 3. Elijah Khasabo - The Future of UGC Co-founder of Vidovo Elijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions. Listen to the full episode → 4. Drew Chambers - Edge Computing Revolution EVP at Harper Drew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture. Listen to the full episode → 5. Matthew Merrilees - Global Expansion Strategy CEO at Global-e Matthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins. Listen to the full episode → 6. Mark Elfenbein - AI Visual Merchandising CRO of Nfinite Mark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale. Listen to the full episode → 7. Udayan Bose - Generative AI in Ecommerce CEO of NetElixir Udayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation. Listen to the full episode → Watch the Full Rewind Video Don't miss these concentrated insights from the brightest minds in ecommerce. Subscribe to Talk Commerce for more expert conversations that help you grow your business. What was your favorite insight? Let us know in the comments!

    7 min
  2. Justin Aronstein on Mobile1st Strategies That Drive Revenue Growth

    12/16/2025

    Justin Aronstein on Mobile1st Strategies That Drive Revenue Growth

    In this episode of Talk Commerce, Brent Peterson interviews Justin Aronstein, Chief Product Officer at Mobile1st. They discuss the importance of revenue per visitor in e-commerce, the role of friction in the shopping experience, and key metrics for success. Justin shares insights on the future of AI in e-commerce, the necessity of mobile-first design, and practical advice for preparing for the holiday sales season. The conversation emphasizes understanding customer needs and creating a seamless shopping experience. Mobile1st focuses on increasing revenue per visitor.Friction in the shopping experience can be beneficial if used correctly.Conversion rates are not the most important metric; revenue per visitor is key.Understanding customer emotions is crucial for driving sales.AI is becoming increasingly important in e-commerce, but traditional channels still matter.Designing for mobile is essential as most traffic comes from mobile devices.Product detail pages should address customer concerns and build trust.Hard abandonment campaigns can help recover lost sales.E-commerce directors face unique challenges that require tailored solutions.Having fun at work is essential for job satisfaction. Chapters 00:00Introduction to Justin Aronstein 02:13Mobile First: Revolutionizing E-commerce 04:42Understanding User Insights and Emotional Connection 10:38Key Metrics for E-commerce Success 12:45The Future of AI in E-commerce 16:27Designing for Mobile: The Ongoing Challenge 21:43Preparing for Black Friday: Essential Tips 24:34Introduction to Personal Freedom 24:35The Power of Choice

    25 min
  3. Building the Influencer Marketing Platform Vidovo While Bootstrapping Through College with Elijah Khasabo

    12/09/2025

    Building the Influencer Marketing Platform Vidovo While Bootstrapping Through College with Elijah Khasabo

    In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning. Takeaways Elijah Khasabo is the co-founder of Vidovo, an influencer platform.He believes in bettering oneself by helping others.The power of social media can significantly impact business success.Viral marketing can be achieved through creative content strategies.Engagement metrics are more important than follower counts.Consistency is key in content creation and audience building.AI in video marketing raises questions about authenticity.It's never too late to start creative marketing efforts.Building a community-driven platform can lead to organic growth.Learning from other founders is crucial in entrepreneurship. Chapters 00:00 Introduction to Elijah Khasabo and Vidovo01:45 The Founding Story of Vidovo05:29 Viral Marketing and Content Creation09:20 Sourcing Talent and Influencer Engagement13:13 The Importance of Consistency in Content Creation16:03 AI in Video Marketing and Authenticity17:56 Preparing for Holiday Marketing Strategies

    21 min
  4. AI Agents Are Transforming E-commerce Customer Support and Operations with Luca Borreani

    12/02/2025

    AI Agents Are Transforming E-commerce Customer Support and Operations with Luca Borreani

    In this episode of Talk Commerce, Brent Peterson interviews Luca Borreani, co-founder of ZipChat AI. They discuss Luca's journey into the world of AI and entrepreneurship, the functionality of AI agents, and how they can enhance customer interactions and operational efficiency. The conversation also touches on the importance of leveraging AI during peak shopping seasons like Black Friday and Cyber Monday, and concludes with insights on the future of AI in business. Takeaways Luca Borreani is the co-founder of ZipChat AI, focusing on AI solutions.He started his career in affiliate marketing and e-commerce.AI agents can automate tasks traditionally handled by humans.Promptable AI allows merchants to customize interactions.Transparency about AI usage improves customer experience.AI can proactively engage customers to enhance sales.Operational efficiency is a key benefit of AI agents.Mistakes in AI can be costly, requiring careful implementation.AI's role in e-commerce is growing, especially during peak seasons.Experimenting with AI can lead to significant business improvements. Chapters 00:00 Introduction to Luca Borreani and ZipChat AI01:55 Luca's Journey into AI and Entrepreneurship03:15 Understanding AI Agents and Their Functionality06:57 Navigating Customer Interactions with AI10:50 Operational Efficiency through AI Agents13:39 Leveraging AI for Black Friday and Cyber Monday16:19 Final Thoughts on AI in Business

    19 min
  5. Strategic Resilience and the Reality of AI Implementation with Leslie Hassler

    11/25/2025

    Strategic Resilience and the Reality of AI Implementation with Leslie Hassler

    In this episode of Talk Commerce, Leslie Hassler, a business scaling expert, discusses her journey in founding Your Biz Rules, a fractional C-suite service aimed at helping businesses grow and scale. She emphasizes the importance of having a structured approach to business growth, the role of AI in enhancing business strategies, and the need for resilience in navigating market changes. Leslie also shares insights on maintaining individuality in business and the significance of strategic planning in uncertain times. Takeaways Leslie Hassler is the founder of Your Biz Rules, focusing on business scaling.Your Biz Rules provides fractional C-suite services to companies.The importance of having a structured approach to business growth.AI can enhance business strategies but should not replace human expertise.Maintaining individuality is crucial for businesses to stand out.Businesses need to be resilient in the face of market changes.Strategic planning is essential for navigating uncertainties.Measuring the right metrics is key to business success.Frameworks like EOS and Scaling Up can guide business growth.Networking and community engagement are vital for business leaders. Chapters 00:00 Introduction to Business Scaling02:11 The Journey of Your Biz Rules04:55 Frameworks for Business Growth09:50 The Role of AI in Business18:21 Navigating Business Trends and Predictions22:39 Shameless Plug and Closing Thoughts

    27 min
  6. DTC Creative Strategy Secrets: How to Find Untapped Markets & Scale Profitably | Mo ElHawary

    11/18/2025

    DTC Creative Strategy Secrets: How to Find Untapped Markets & Scale Profitably | Mo ElHawary

    In this episode of Talk Commerce, Mo ElHawary, a DTC creative strategist, shares insights into his role and the importance of understanding customer personas. He discusses the Five Whys model as a tool for uncovering deeper customer motivations and provides advice for new DTC brands on product development. As the holiday season approaches, Mo emphasizes the need for brands to focus on what is already working while also testing new concepts. He concludes with a recommendation to learn from successful brands like Huel. Takeaways Mo ElHawary has over seven years of experience as a creative strategist.Understanding customer personas is crucial for effective marketing.The Five Whys model helps uncover deeper customer motivations.Brands should focus on existing successful products during the holiday season.Testing new concepts should not consume too much time or resources.It's important for brand founders to solve problems they personally face.Successful marketing requires a deep understanding of customer needs.The holiday season is a critical time for brands to maximize sales.Early promotions can attract customers looking for deals.Learning from successful brands can provide valuable insights. Chapters 00:00 Introduction to Mo ElHawary and His Role02:49 Understanding the Creative Strategy Process05:41 The 5 Whys: A Deep Dive into Customer Insights08:38 Creating Customer Personas for DTC Brands11:33 Advice for Brands During Holiday Seasons14:15 Promoting Brands and Personal Insights

    16 min
  7. How Bots Are Stealing Your Digital Marketing Budget with Rich Kahn

    11/11/2025

    How Bots Are Stealing Your Digital Marketing Budget with Rich Kahn

    In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday. Takeaways Rich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk. Chapters 00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

    17 min
  8. LIve from Ecomm Forum How Robotically Handwritten Letters Transform Customer Engagement with James Schutrop

    11/06/2025

    LIve from Ecomm Forum How Robotically Handwritten Letters Transform Customer Engagement with James Schutrop

    In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you letters, enhancing customer engagement. The discussion also covers the significance of authenticity in marketing, particularly through the removal of postmarks to maintain the illusion of a personal touch. Takeaways Scribe automates handwritten letters to enhance customer appreciation.People are overwhelmed by digital communication and crave personal interaction.Handwritten letters can significantly improve customer engagement.The technology uses real pens to create authentic-looking letters.Postmark removal is crucial for maintaining authenticity in marketing.Automation allows businesses to send personalized letters without manual effort.The handwritten letters are designed to look like they come from a friend or family member.Scribe's system integrates seamlessly with existing CRM platforms.The event highlights practical strategies for e-commerce businesses.Authenticity in marketing is essential to avoid customer skepticism. Chapters 00:00 Introduction to Scribe and Handwritten Automation02:57 The Importance of Personal Touch in Marketing05:42 Postmark Removal and Authenticity in Handwritten Letters

    8 min
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About

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Information

  • Creator
    Brent W. Peterson
  • Years Active
    2021 - 2025
  • Episodes
    395
  • Rating
    Clean
  • Copyright
    © 2021-2024 - Talk Commerce
  • Show Website
    Talk Commerce