Talk Commerce

Brent W. Peterson
  • 5.0 (29)
  • MZGenre.Podcasts.Technology
  • MZPodcastFrequency.Episodic.Weekly

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

  1. 9h ago

    Retail Is Detail with Tom Sieger and Timo Weltner of NETFORMIC

    Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side. We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales conversation. Guests: Tom Sieger, Partner, NETFORMIC USA, and Timo Weltner, CEO and Co-Founder, NETFORMIC GmbH. The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.

    Retail Is Detail with Tom Sieger and Timo Weltner of NETFORMIC

  2. 1d ago

    We Thought It Was Us with Karthik Chidambaram of DCKAP

    A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers. The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an ERP-first integration platform instead of a general iPaaS, what a manufacturer rep taught him about why the middle of the channel survives, the expansion into manufacturer ERPs with Global Shop Solutions, his Driven by DCKAP podcast, and running a fully remote team across the United States and twelve states in India. Links DCKAP https://www.dckap.com Learn more about our at-event interviews at talk-commerce.com/events.

    We Thought It Was Us with Karthik Chidambaram of DCKAP

  3. 2d ago

    Live from Shoptoberfest with Sebastian Hamann from Shopware

    A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers. The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why the two skipped university, and the decision around 2021 and 2022 to take investment and build the US business. Sebastian also shares what did not carry over from the European playbook and why he is hungry to rethink commerce for agents and for humans. Links Shopware https://www.shopware.com Learn more about our at-event interviews at talk-commerce.com/events.

    Live from Shoptoberfest with Sebastian Hamann from Shopware

  4. Sep 23

    Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan

    Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term. Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out of the ocean, it is slithering around on the beach, and it does not have legs yet. His evidence that the hard part is genuinely hard is the company with the most resources walking away from it. If OpenAI can jump into the deep end with checkout and then say never mind a few months later, that tells you something. He also has a rule for where a merchant should experiment. Leave the points of trust alone, checkout above all, and go rogue everywhere else to build something that is recognizably yours. And he has a model he is still workshopping for how we got here, from a Neanderthal era of heavy monolithic builds, through an ecosystem era shaped by search, into the conversational era we are in now. Brent Peterson and Scott Ohsman host. In this episode 02:28 Twenty two years of Irish Titan, and why he has not got bored 03:47 What is an agency for when merchants can build it themselves 05:15 Business first, online second, and why merchants still need help 09:09 OpenAI walked away from checkout, and what that proves 11:55 Three strands of a Celtic knot: data enrichment, discovery, checkout 13:03 Still primordial, still no legs 19:07 Where a merchant should go rogue, and where they should not 23:23 Neanderthal to ecosystem to conversational 27:08 Why Irish Titan bet on Shopware Irish Titan: irishtitan.com Darin on LinkedIn: linkedin.com/in/darinlynch Watch on YouTube: youtu.be/_adI6jG7kOk

    Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan

  5. Sep 22

    Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital

    Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return. As Bobby puts it, merchants think they are doing a better job at checkout than customers think they are. The reason it persists is that customers benchmark a retailer against every experience they have, including the apps on their phone that exist for fun, rather than against the competitor down the street. In this conversation: the attribution gap that opens up when nobody can tell a human visitor from an agent, what that does to anyone selling audiences through a retail media network, why only 10 to 12% of companies use agentic AI extensively in customer facing commerce, why he is cool on the segment of one, why retailers are further along than brands, why agentic buying lands in B2B before B2C, why the website is not going anywhere, and the proposition that has decided every shift since ecommerce started, which is save me time and save me money. Guest: Bobby Stephens, Head of US Retail & CPG, Deloitte Digital (Principal, Deloitte Consulting LLP) Report: Bridging the commerce divide His podcast: That Makes Sense (sense spelled C E N T S) LinkedIn: bobby-stephens-digital

    Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital

  6. Sep 18

    Do It for Yourself First with Jason Greenwood of The eCommerce Edge

    A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings more than 25 years in ecommerce to his work with manufacturers and distributors on the biggest challenges in B2B digital commerce. The conversation covers why Jason does the show for himself first and the audience second, the guests he looks for, like the grandson or granddaughter now running a third generation distribution company who shows up with humility and hunger, how a deep catalog turned cold messages on LinkedIn and WhatsApp into yeses, and the two recordings where he still could not tell what the company did after an hour, one he never released and one he wishes he had held back. What is next for The eCommerce Edge is more B2B, which Jason says draws about two to one over everything else on the show, with around 160 B2B episodes released, a Wednesday B2B release, more shorts and clips, and more time at ERP and B2B events. Links Jason on LinkedIn https://www.linkedin.com/in/jason-greenwood-digital-expert The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber, presented by Shopware, free at contentcucumber.com Learn more about our at-event interviews at talk-commerce.com/events.

    Do It for Yourself First with Jason Greenwood of The eCommerce Edge

  7. Sep 15

    Solve It Once and Never Again with Damien Retzinger of Graycore

    Damien Retzinger is the founder and software engineer at Graycore, and the BDFL of Daffodil, an open source ecommerce front end framework with about 60 libraries, one per unit of ecommerce, and a driver layer that connects the same storefront to Magento or Shopify, with a Medusa driver in progress. Daffodil came out of the Magento 1 to Magento 2 migration, when merchants wanted the upgrade and did not want their customers to learn a new website. Damien ripped the front end off, wrote an API for each version, and swapped them underneath, then decided to solve that problem once and never again. He now writes 75 to 90 percent of his code with a machine and reviews the output himself, and he thinks the individual contributor becomes a code reviewer inside two years. We also get into the Grill Me planning skill he recommends before letting anything rip, why lines of code is a poor metric and features per hour is a better one, headful against headless, and his read on the Magento lull in the US. What is next for him is the Graycore ecommerce AI starter, a free and open source one click Magento store on GitHub Codespaces, with Hyva, MageOS, or Daffodil on the front and Claude built in. Links Graycore https://graycore.io/ Daffodil https://github.com/graycoreio/daffodil Ecommerce AI starter https://ecommerce-ai-starter.graycore.io/ Damien on LinkedIn https://www.linkedin.com/in/damien-retzinger-7615ba91/ Every guest on Talk Commerce gets a free joke whether they want one or not. Damien rated his an eight. The Free Joke Project

    Solve It Once and Never Again with Damien Retzinger of Graycore

  8. Sep 9

    The Death of the IVR with Michael Klein of Talkdesk

    A special episode, recorded live at The Lead Summit, May 20 and 21, 2026, in New York City. Michael Klein is the Director of Industry Marketing at Talkdesk, where he owns the messaging and the marketing for the retail, travel, and consumer goods industries. Talkdesk started in contact center software, began building its AI close to ten years ago, and now runs as a customer experience platform covering the work before, during, and after a sale, from product discovery through returns and recalls. In this conversation: the phrase Michael uses for what natural language processing did to the phone tree, the European hospitality customer whose callers reach the right person without pressing a button, why he says a deployment cannot run at a hundred percent bot, the guardrails Talkdesk puts around customer data and where it travels, and Brent's own story of asking four times for a human and canceling the service instead. What is next: governance, privacy, and transparency, which Michael says he is not hearing enough about on conference stages while a healthy percentage of consumers stay skeptical of AI. Learn more about our at-event interviews at talk-commerce.com/events.

    The Death of the IVR with Michael Klein of Talkdesk
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5
out of 5
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About

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Information

  • Creator
    Brent W. Peterson
  • Years Active
    2021 - 2026
  • Episodes
    458
  • Rating
    Explicit
  • Copyright
    © 2021-2024 - Talk Commerce
  • Show Website
    Talk Commerce