Talk Commerce Brent W. Peterson

Summary
Wilson Griffin, CEO and founder of Recurate, discusses the importance of embracing the secondhand economy and circularity in the fashion industry. Recurate helps brands manage their own resale programs, extending the life cycle of products and reducing the environmental footprint. By participating in the resale economy, brands can benefit from the second, third, and fourth sales of their products. Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns. The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.
Keywords
resale, circularity, fashion industry, environmental footprint, secondhand economy, peer-to-peer resale, take-back repair, e-commerce returns, buyer experience
Takeaways
Brands can benefit from embracing the secondhand economy and circularity by extending the life cycle of their products and reducing the environmental footprint.Recurate offers a modular approach to resale, allowing brands to choose different channels, such as peer-to-peer resale, take-back repair, or selling e-commerce returns.The integration of new and used items in the buyer experience creates a seamless shopping experience for customers.Resale can be a marketing tool for brands to reach out to existing customers and reactivate lapse customers, fostering loyalty and increasing lifetime value.Titles
Embracing the Secondhand Economy and Circularity in the Fashion IndustryRecurate: Helping Brands Manage Resale Programs and Reduce Environmental FootprintSound Bites
"Ooh, I'm biased here, but definitely resellable.""We've created a really easy tool where based on that product, we can actually reach out to the customers who have already bought it and say, Hey, you know, we know you bought this jacket. Uh, people love it. We hope you love it and you're wearing it every day, but just so you know.""On the brand's primary website, um, you can actually shop new items and used items next to each other."Chapters
00:00Introduction and Background
04:01The Problem of Resale
10:39The Life Cycle of a Garment
10:56Resale OS 2.0
16:01Expanding to Non-Branded Options
17:02Modular Approach to Resale
21:58Frank and Eileen's Re-Loved
25:17Concierge Listing Service
28:08Marketing Opportunities and Sustainability
31:09Moving the Needle on Sustainability
33:37Shameless Plug

Summary
In this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch. The conversation concludes with Brian plugging White Label IQ and emphasizing their commitment to being true partners to their clients.

Keywords
strategic partnerships, digital talent, marketing agencies, specialized services, AI, decision-making, personal touch
Takeaways
Strategic partnerships are important for mitigating risks and providing higher quality services.White Label IQ offers specialized digital talent to marketing agencies, allowing them to scale without adding fixed costs.AI can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch.Collecting first-party data is crucial for nurturing relationships and growing your audience.White Label IQ is committed to being true partners and delivering high-quality work.
Sound Bites
"Strategic partnerships are critical to mitigate risk for a business.""White Label IQ allows agencies to flex and bring in specialized skills when needed.""AI is going to beat the mediocrity out of all of us."

Summary
In this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it. They touch on the benefits of yoga and the power of breath in managing stress. Overall, the conversation highlights the impact of podcasting and the opportunities it presents for both hosts and guests. Mischa Z shares his journey as an affiliate marketer and the importance of storytelling in adding value to podcasts. He emphasizes the need to focus on a specific audience segment and tells his own story to inspire others. Mischa also discusses the power of writing a book and using it as a tool to attract people to your business. He encourages taking action on ideas and launching them before they are fully developed. Finally, he provides insights into the process of guest speaking on podcasts and offers a simple email template for reaching out to hosts.
Keywords
podcasting, influencer marketing, guest speaking, branding, yoga, breath, rebirth, affiliate marketing, storytelling, audience segment, book writing, taking action, guest speaking, podcasting
Takeaways
Podcasting is a powerful platform for influencing and reaching an audience, regardless of the size of the podcast.Being a guest on podcasts allows individuals to share their message and connect with a specific audience.Clear and not clever branding is important for effective communication and engagement.Yoga and mindfulness practices, such as breathwork, can help manage stress and provide a sense of fulfillment.Rebirth moments and challenging experiences can lead to personal growth and new opportunities. Focus on a specific audience segment to find the right fit for your product or service.Storytelling is a powerful way to add value to podcasts and engage with the audience.Writing a book can be a valuable tool to attract people to your business and share your expertise.Take action on your ideas and launch them before they are fully developed.Guest speaking on podcasts can be a great way to expand your reach and share your message.Use a simple email template to reach out to podcast hosts and increase your chances of getting booked.Titles
Embracing Rebirth MomentsClear and Not Clever Branding Guest Speaking on Podcasts: Expanding Your ReachWriting a Book: Attracting People to Your BusinessSound Bites
"We get to influence willing minds, bodies, and souls by the conversations we have with people.""If I could have a stage with 10 people where I have a captive audience of 10 people that have a slice of my audience, that's just so powerful.""I started the Table Rush Talk Show, which tends to lean towards clever. But when somebody speaks from stage or speaks at a webinar, and if they do a really good job, everybody gets up and goes to buy, so they rush to the back of the room to buy, hence the table rush.""There are so many different ways to look at a slice of an audience.""I just need a portion of the audience to be the right fit.""A book is an amazing tool to bring people into the fold."Chapters
00:00Introduction and Passion for Podcasting
06:41Passion for Yoga and Mindfulness
11:06The Power of Movement and Physical Balance
12:48Yoga as a Tool for Personal Growth and Stress Management
16:52The Value of Being a Guest on Podcasts
18:44The Misconception of Only Targeting High-Profile Podcasts
20:16The Importance of Adding Value and Telling Stories
22:36The Role of Content Creation and Writing a Book
27:49Taking Action on Ideas and Launching Before Building
32:22Persistence and Long-Term Commitment in Podcasting
46:28The Reality of Starting a Podcast and Facing Rejection
49:05The Power of Cold Ca

Summary
Ali Wing, CEO of OOBLI, discusses sweet proteins and their role in revolutionizing sweets and reducing sugar in our diets. Sweet proteins are derived from plants and berries and are designed to trick our taste buds into thinking they are sugar. They do not affect blood glucose levels or the gut microbiome, making them a healthier alternative to traditional sugar. OOBLI's products include sweet protein-powered chocolates and teas, which have significantly less added sugar compared to traditional options. The company aims to educate consumers about the benefits of sweet proteins and provide healthier alternatives to satisfy our sweet tooth.
Keywordssweet proteins, revolutionizing sweets, reducing sugar, healthier alternatives, chocolates, teas
Takeaways
Sweet proteins are derived from plants and berries and are designed to trick our taste buds into thinking they are sugar.Sweet proteins do not affect blood glucose levels or the gut microbiome, making them a healthier alternative to traditional sugar.OOBLI's products, such as sweet protein-powered chocolates and teas, have significantly less added sugar compared to traditional options.The company aims to educate consumers about the benefits of sweet proteins and provide healthier alternatives to satisfy our sweet tooth.Titles
Revolutionizing Sweets: The Power of Sweet ProteinsEducating Consumers: The Benefits of Sweet ProteinsSound Bites
"Sweet proteins trick our taste buds to think it's sugar, but it's not, it's a protein.""Replacing sugar or rehabilitating foods is equal opportunity in all food categories.""Sweet proteins momentarily bind with taste receptors, tricking the brain into thinking it just got sugar."Chapters
00:00Introduction and Personal Background
06:06Introduction to Sweet Proteins
10:39Benefits of Sweet Proteins in Different Food Categories
12:03How Sweet Proteins Fool Our Taste Buds
14:01Sweet Proteins for Athletes
16:19Different Types of Sugars and Sweeteners
18:57The Impact of Chemical Sugars on Health
22:43Product Line: Teas and Chocolates
28:40Availability of Products
29:48Shameless Plug

SummaryBen Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He mentions the potential of social media platforms like TikTok and Facebook for advertising and targeting. Additionally, Riggle discusses the impact of AI and automation on increasing market share and the future of B2B businesses in the digital commerce space.
KeywordsChannable, online presence, marketplaces, diversification, product listings, campaigns, growth opportunities, product data, social media, AI, automation, B2B businesses
TakeawaysDiversifying sales channels beyond Amazon is crucial for business growth and profitability.
Managing product data and listings across different marketplaces can be challenging and time-consuming.Channable offers tools to automate and optimize product listings, campaigns, and performance across various channels.Social media platforms like TikTok and Facebook provide opportunities for advertising and targeting.AI and automation play a significant role in increasing market share and competitiveness.B2B businesses are increasingly investing in digital commerce and leveraging tools like Channable to extend their reach and optimize product offerings.TitlesOptimizing Product Listings and Campaigns for Growth
Expanding Online Presence Across Multiple MarketplacesSound Bites"Amazon is getting more competitive. Google has been more competitive. We've got the cookie deprecation problem as well. And so marketers are now looking for ways that they can find growth in other channels, particularly off of Amazon."
"You have to be in the right place. But of course, then you have the issues of, you know, where does your, where do you locate your inventory? How do you work through the actual logistics of getting your products to clients?""Channable can help companies save time and optimize their campaigns, resulting in increased profitability and better performance."Chapters00:00Introduction and Personal Background
07:31The Importance of Diversifying Sales Channels
10:16Challenges in Managing Product Listings Across Marketplaces
13:29Optimizing Campaigns and Driving Revenue
16:12Managing Variance and Expanding into New Markets
19:15Expanding Across Borders and Increasing Market Share
25:07The Importance of Social Media Platforms for Merchants
28:29The Impact of AI and Automation on the Market

Summary
In this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a third-party agency to navigate the complexities of selling online.
Takeaways
Direct-to-consumer brands are moving away from distribution and selling directly on marketplaces like Amazon, Walmart, and Target.Selling on marketplaces requires expertise in areas such as customer service, reimbursements, listing optimization, and fulfillment.Marketplaces like Amazon have specific metrics and requirements for sellers, such as on-time shipping and delivery rates.Diversifying across multiple marketplaces can help mitigate the risk of relying on a single platform.Working with a third-party agency can provide valuable support in managing marketplace selling and optimizing listings.