The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

Lori Lyons
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!

  1. 273: Avoid Website Woes: Key Questions to Ask Before Hiring a Web Designer

    20H AGO

    273: Avoid Website Woes: Key Questions to Ask Before Hiring a Web Designer

    Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the importance of a well-designed website as a critical business tool and outlines key questions to ask potential web design partners. Topics include the company’s industry experience, design and development process, SEO practices, project timelines, costs, post-launch support, and content creation. Lori aims to help listeners make informed decisions to ensure a successful partnership, ultimately leading to a website that effectively serves their business needs. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    34 min

  2. MAR 4

    272: Mastering the Art of Integrating Your Website, Social and Email Marketing

    Does your website, social media and email marketing work together? Are they a team? In today's episode, Lori talks about integrating a business's website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of clear calls to action, the use of lead magnets, and the effectiveness of pop-ups for capturing email addresses.  Lori also highlights the potential of platforms like Pinterest for driving traffic. The episode offers practical strategies for entrepreneurs to optimize their marketing efforts and create a seamless connection among their digital platforms. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    37 min

  3. FEB 25

    271: The Secret Sauce to Client Satisfaction: Organizing Your Business Processes

    Are your processes and systems - or lack of - holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her "Building a Strong Foundation" series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability.  She highlights tools like CRM systems, project management software, and AI for streamlining operations. Lori provides actionable steps, such as documenting tasks and categorizing them by urgency, to improve efficiency. She underscores the significance of focusing on legal, financial, marketing, and sales processes for long-term business success. BONUS: Link in the show: MailerLite - a free (up to 1000 contacts) easy to use email system to gather email addresses of your new prospects and raving fans! (This is an affliate link.) Click here to start -it's free! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori Check out this episode!

    28 min
  4. 270: From Leads to Loyalty: Mastering the Art of Sales and Marketing Integration

    FEB 18

    270: From Leads to Loyalty: Mastering the Art of Sales and Marketing Integration

    Sales and Marketing - two words that tend to bring out the dread in business owners! Let's make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides actionable strategies for identifying ideal clients, crafting compelling messages, and establishing a robust online presence. She emphasizes nurturing leads through consistent communication and developing a repeatable sales process.  By integrating these elements, entrepreneurs can achieve consistent business growth. The episode serves as a practical guide for enhancing marketing and sales efforts to build a successful business. BONUS: Link in the show: MailerLite - a free (up to 1000 contacts) easy to use email system to gather email addresses of your new prospects and raving fans! (This is an affliate link.)  Click here to start -it's free! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    34 min
  5. 269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?

    FEB 11

    269: Are Your Legal and Financial Foundations Strong Enough to Support Your Business?

    In this episode of "The Encore Entrepreneur," Lori Lyons continues her "Building a Strong Foundation" series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She highlights the necessity of contracts, separating personal and business finances, and effective cash flow management. Lori provides practical advice and personal anecdotes to guide entrepreneurs in establishing robust legal and financial systems, essential for protecting their businesses and facilitating future growth. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    31 min
  6. 268: Build It Right: The Blueprint for Entrepreneurial Success

    FEB 4

    268: Build It Right: The Blueprint for Entrepreneurial Success

    In this episode of "The Encore Entrepreneur" podcast, Lori introduces a new series titled "Building a Strong Foundation: The Cornerstones of a Thriving Business." Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and strengthening these areas, including personal anecdotes and practical tips. Lori also highlights the importance of follow-up after networking events and the need for clear, documented workflows. The episode aims to guide entrepreneurs in building sustainable and successful businesses. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    28 min
  7. 267: The Power of Experience: Turning Age into an Advantage

    JAN 28

    267: The Power of Experience: Turning Age into an Advantage

    In this episode of "The Encore Entrepreneur," Lori Lyons tackles the mindset surrounding age in business and technology. She challenges the belief that one can be "too old" to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getting a motorcycle license at 62, to illustrate that it's never too late to embrace new challenges. She encourages listeners to adopt a positive mindset, take manageable steps toward learning, and leverage their experience and resilience to thrive in their entrepreneurial endeavors. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    27 min
  8. 266: New Year, New Goals: Let’s Not Make It a Resolution Disaster!

    JAN 21

    266: New Year, New Goals: Let’s Not Make It a Resolution Disaster!

    In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year’s successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her own experiences, stressing the importance of consistency, planning, and accountability. She encourages listeners to update their websites, streamline systems, and prioritize self-care. Lori also highlights the value of personal and professional development, fostering connections, and giving back to the community. The episode aims to inspire actionable steps for business growth while maintaining a balanced lifestyle. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

    25 min
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5
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15 Ratings

About

The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!

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