210 episodes

For entrepreneurs that weren’t born with smartphones in their hands. They've been in other careers, and now are coming back for an encore - taking the stage for another bow with the business of their dreams. This podcast takes business, marketing and entrepreneurship and simplifies it for the business owner that remembers typewriters, carbon paper and bag phones. The podcast is educational, motivational, informative and just downright fun.

We will cover business strategies and tips including:
*Branding and Visibility Through Speaking or Podcasts
*Processes and Techniques to Grow Your Business
*Identifying Your Ideal Client and Strategies to Attract Them
*Using Social Media Platforms Effectively to Grow Your Business
*All About Lead Magnets and Email Funnels and More!

Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple!

The Encore Entrepreneur: Business Tips and Strategies for Service Providers and Coaches that are Over the Age of 50 - Gen X a Lori Lyons

    • Business
    • 5.0 • 15 Ratings

For entrepreneurs that weren’t born with smartphones in their hands. They've been in other careers, and now are coming back for an encore - taking the stage for another bow with the business of their dreams. This podcast takes business, marketing and entrepreneurship and simplifies it for the business owner that remembers typewriters, carbon paper and bag phones. The podcast is educational, motivational, informative and just downright fun.

We will cover business strategies and tips including:
*Branding and Visibility Through Speaking or Podcasts
*Processes and Techniques to Grow Your Business
*Identifying Your Ideal Client and Strategies to Attract Them
*Using Social Media Platforms Effectively to Grow Your Business
*All About Lead Magnets and Email Funnels and More!

Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple!

    Business Building with Successful Retreats

    Business Building with Successful Retreats

    Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples.
    Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structures, and benefits.
    Linda Cain is recommended for event planning advice, and Carla Ledoux is cited for her expertise in transformative retreats. Lori stresses the right setting, flexible planning, and post-retreat support as keys to a successful retreat.
    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori

    • 22 min
    Building a Profitable Business Around Retreats with Linda Cain

    Building a Profitable Business Around Retreats with Linda Cain

    In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats.
    She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs.
    They discuss the benefits of retreats for networking and business growth, and how even small, local events can lead to significant business success.
    Linda offers a guide to profitable events and a call for personalized advice, encouraging listeners to simplify their event planning process and focus on what works for them. The episode is filled with insights, personal experiences, and a focus on creating profitable and meaningful retreat and event experiences.
    Website: Events by Blu Diamond
    Connect With Linda:
    Facebook: Linda.Cain
    Instagram: Events by Blu Diamond
    LinkedIn: Blu Diamond


    Resources:

    Are yhttps://www.facebook.com/linda.cain.3532 https://www.instagram.com/eventsbybludiamond/ https://www.linkedin.com/in/bludiamond/ou frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori
     
     

    • 46 min
    How ADHD Traits Benefit Entrepreneurs with Diann Wingert

    How ADHD Traits Benefit Entrepreneurs with Diann Wingert

    In this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness and disorganization can hinder success.
    Diann emphasizes the importance of self-acceptance, using tools like calendars and reminders, and the benefits of hiring assistants who complement the entrepreneur's weaknesses. 
    The episode concludes with Lori expressing excitement for a budding friendship with Diann.
    Diann's Free Gift: She offers a quiz called "What's Holding You Back?" to help identify personal barriers to success and provides resources for improvement. I want to take the Quiz
    Connect with Diann:
    Visit Diann's Website
    Instagram: CoachdiannWingert
    LinkedIn: Diann Wingert Coaching
    YouTube: Diann's Channel

    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori

    • 51 min
    Ready to Change Your Business Direction? Here's How to Do It

    Ready to Change Your Business Direction? Here's How to Do It

    In this podcast episode, Lori shares her journey and insights on changing a business's direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting.
    She stresses the importance of self-discovery, recognizing personal strengths, and thorough market research. Lori offers actionable advice, such as documenting processes, using project management tools like Asana or Trello, and reading resources like "Buy Back Your Time" by Dan Martel.
    The episode is a guide for entrepreneurs seeking to pivot their business while ensuring joy, fulfillment, and financial stability.
    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori

    • 19 min
    Raise Your Vibe with Aligned Adventures with Michelle Abraham

    Raise Your Vibe with Aligned Adventures with Michelle Abraham

    In today's episode, Lori catches up with visibility expert Michelle Abraham. They reminisce about past encounters and discuss Michelle's career shift from leading a successful podcasting agency to focusing on helping others increase their visibility through aligned adventures and masterminds.
    Michelle, who embraces a unique off-the-grid lifestyle, shares insights on the importance of creating space for creativity and the courage to pivot in business. The episode also touches on human design, the value of business meditation, and Michelle's event, Pod Palooza. The conversation concludes with mutual appreciation and anticipation for future collaborations and events.
    Michelle's Free Gift: A free Ticket to come to Podapalooza.com
    Connect with Michelle:
    Facebook: Michelle Abraham 2.0
    Instagram: Highvibemichelle
    LinkedIn: Michellee Abraham

    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori

    • 36 min
    What Can Your Human Design Type Reveal About Your Business Success?our Human Design Type Reveal About Your Business Success?

    What Can Your Human Design Type Reveal About Your Business Success?our Human Design Type Reveal About Your Business Success?

    In this episode, Lori explores human design, a concept that blends spirituality and practicality to enhance decision-making and communication in business. There are four different human types found in human design. Generators, manifesters, projectors, and reflectors—each illustrated with examples of celebrities like Beyoncé and Barack Obama.
    Lori encourages listeners to discover their own type and apply this knowledge to improve business interactions and marketing strategies. Actionable advice includes finding out one's human design, inquiring about clients' types, and experimenting with communication styles on social media to leverage the benefits of human design in professional settings.
    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
    Connect with Lori

    • 12 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Jennie Bell ,

Lucky enough to be a guest on the show!

A few months ago, I was asked to be on Lori's show. She is a talented interviewer! She and I had a great conversation that even got me thinking about my marketing more deeply. I highly recommend listening to this show if you are an entrepreneur... Encore or not!

CMcBrown ,

Love This!

Just what I needed for more inspiration today! Thank you Lori!!

cm006j ,

Great topics!

I definitely relate to not being born with a smartphone in hand. It’s great to learn about how we can build our business in the digital age

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