The Endurance Coaching Business Podcast

Training Tilt
The Endurance Coaching Business Podcast

Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online

  1. Finding New Coaching Clients Through Partnerships

    1 DAY AGO

    Finding New Coaching Clients Through Partnerships

    Are you ready to expand your coaching business and reach new clients? In the first episode of our nine-part series, we dive into the power of strategic partnerships. Learn how collaborating with complementary businesses or brands can tap into established communities, creating valuable connections and boosting your visibility.  Introduction to PartnershipsDefinition: A partnership in coaching involves a collaborative relationship with businesses, organizations, or events that expands your reach by leveraging their audience and resources while providing mutual benefits.Identifying Potential PartnersFor endurance coaches: Consider local running stores, cycling shops, triathlon clubs, and event managers. Hosting events like a "Beginner's Running Clinic" can increase visibility for both your services and the partner’s products.Benefits of Partnering with Industry BrandsCollaborate on content creation or promotions with brands related to nutrition, training devices, and sports gear. This can enhance your credibility and connect you with an audience that already needs these products.Creating Win-Win SituationsA successful partnership should benefit both parties equally. Clearly articulate what you offer and expect in return to make the collaboration appealing and straightforward for potential partners.Key Takeaways for Effective PartnershipsEnsure mutual value: Both parties should gain significantly from the collaboration.Be clear and prepared: Articulate the value you offer and expect before reaching out.Facilitate easy agreement: Present a clear, beneficial plan that saves potential partners time and effort.Next Steps to Forge PartnershipsIdentify and reach out to potential partners with a simple, effective proposal.Follow up diligently to establish and nurture the partnership.Tools and ResourcesUse a platform like Training Tilt for efficient digital content and training plan delivery.Keep track of your proposals with a dedicated spreadsheet and use digital templates for training plans.Stay tuned for more insights in our series to transform your coaching approach and achieve sustainable growth through innovative strategies and practical tips. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    18 min
  2. 8 Reasons to Coach With TrainingPeaks

    FEB 7

    8 Reasons to Coach With TrainingPeaks

    Hey everyone, welcome back to the show! Today, we're diving into the less-than-stellar side of TrainingPeaks—a platform that seems designed to keep coaches stuck in the crowd. If you’re all about losing your unique brand, letting athletes wander off to a marketplace, and dealing with sluggish tech when you need it most, this episode is for you. We'll break down eight reasons whyTrainingPeaks might be exactly what you don’t want, and then we'll chat about an alternative that puts you in the driver's seat. Episode Bullet Points Blending In with the Crowd Your unique coaching style and brand? They get lost under TrainingPeaks’ overwhelming branding.If you’re happy being “just another coach,” then this is the perfect system for you.Losing Athletes to the MarketplaceTrainingPeaks pushes generic training plans and competing coaches via their marketplace.Athletes can easily switch out, taking your hard-earned client relationships with them.Sluggish Platform PerformancePeak usage times lead to a sluggish, overloaded platform that barely works when you need it most.Ideal for those who enjoy tech struggles on busy Sunday evenings.Lack of Control Over Business GrowthThe platform is all about growing their brand, not yours—think of it as renting space where they call the shots.Perfect if you don’t mind your business being a small cog in a much larger machine.Intellectual Property on the LooseYour training plans and coaching insights can easily follow an athlete if they decide to switch coaches.If you’re okay with your intellectual property being as portable as it is, TrainingPeaks delivers.Athlete-Driven Business DecisionsThe platform lets athletes dictate how you run your coaching business, often to the detriment of your vision.Great if you prefer your athletes making the decisions over your professional strategy.Stifling Innovation in Endurance CoachingTrainingPeaks dominates by keeping the industry stuck in the past, slowing down innovation.It’s the spot for those who don’t mind lagging behind as other industries move forward.Overloading Athletes with Confusing DataInstead of empowering athletes, the platform dumps them with metrics they don’t understand.Enjoy the chaos of explaining data and constantly justifying your expertise? Then you’re set.The Alternative: Taking Back ControlIf you’re over the status quo and ready to reclaim your unique coaching brand, consider a switch to a platform that works with you.Training Tilt offers the tools to run your business your way, without handing over control to a marketplace giant.You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    20 min
  3. 3 Ways to Take Your Coaching Business to the Next Level in 2025

    JAN 6

    3 Ways to Take Your Coaching Business to the Next Level in 2025

    Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference. The best athletes have coaches to guide them, push them, and hold them accountable—and the same principle applies to running a successful coaching business. Whether you’re just starting out or looking to refine your approach, a coach will get you where you need to go faster and you'll make less mistakes. Here are three options to help you take your coaching business to the next level: Join Taylor Thomas’s Business Accelerator for coaches Join Michelle Lake’s Dream to 6 for endurance coaches. Work with me in a 3-month Mastermind + Office Hours program to strategize and execute your business plans using Training Tilt. A Note on Investment and Commitment Each of these programs requires a meaningful investment of both time and money. That might feel like a big step, but it’s this level of commitment that ensures you’re fully engaged in the process. When you commit to your goals in this way, you reinforce your focus and dedication, creating the foundation for real progress and growth. Coaches know this. 1. Accelerate Your Growth with Taylor Thomas Taylor’s Business Accelerator program is a game-changer for endurance coaches looking to scale sustainably. His focus on strategy, operations, and team-building makes this program ideal for those ready to break through barriers and achieve next-level growth. Learn more: Check out our podcast/video episode about Taylor and his program here. 2. Build a Stronger Business with Michelle Lake Michelle Lake’s Dream to 6 Program is perfect for coaches who want to combine profitability with purpose. From marketing to building a business that truly works for you, Michelle’s approach empowers you to create something much more sustainable and financially rewarding long term. Learn more: Dive deeper into Michelle’s program from our podcast/video episode with her here. 3. Join My Mastermind + Office Hours Program For those looking for a hands-on, personalized approach, my Mastermind + Office Hours program is the perfect fit. If you have big ideas for your coaching business but have not yet been able to execute on them, then this might be a good option for you. Over three months, we’ll work together to: Define a strategy tailored to your coaching business. Set up everything in Training Tilt and other systems I recommend to streamline your operations and enhance your client experience. Step by step Migration sessions where you can move from platforms like Training Peaks to Training Tilt, ensuring minimal disruption for your clients. Weekly 90 minute group calls to work through strategies and execution in a structured way and to keep everyone in the group accountable. Twice a week "Office Hours" sessions were we can meet online as a group to work on executing our own projects but have me and the other members of the group available when you need help. This program is about action—taking the ideas and goals you have and making them happen. You’ll not only benefit from my guidance but also from a small community of like-minded coaches working toward similar goals. Can I guarantee you will be successful in your business? No, of course not, success is never guaranteed. But if you commit and show up every week, I'll help you work through your strategies and road blocks along the way. To make this happen I'll need at least 4 coaches to join the group, but to keep it personal and manageable, no more than 6. This program will start at the end of January, and deposits will need to be paid by January 15th to make sure I can confirm we have at least 4 coaches committed. If we don't get 4 coaches committed by the 15th then you'll get a full refund of the deposit and you'll still have the opportunity to join Taylor or Michelle. Let me know if you interesting be emailing me at cam@trainingtilt.com and I'll send you details of the total cost and how to confirm you spot.  Commit in 2025 Investing in your business is the first step to taking your business to the next level. These three programs offer different paths to success, whether you need expert advice, a clear strategy, or practical help with execution. Pick the one that aligns with your goals, commit fully, and let’s make 2025 your breakthrough year.Deciding where to invest your time and money is one of the hardest decisions to make, but the worst decision is always not making a decision at all. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Signup for a FREE trial at Training Tilt, our all in one coaching platform

    10 min
  4. The Best Coaches Communicate Clearly

    12/05/2024

    The Best Coaches Communicate Clearly

    In this episode, we explore why clear communication is the cornerstone of effective coaching. Discover how to simplify your process, document effectively, and communicate with clarity to empower your athletes and improve their results. Think Clearly: Simplify the Complex Focus on the essentials your athletes need to execute the plan effectively.Gauge each athlete’s level of understanding and adapt accordingly.Avoid overcomplicating plans; simplicity often leads to better results.Document Clearly: Build a Roadmap for Success Use straightforward, athlete-friendly language, avoiding unnecessary jargon.Organize plans with bullet points, short paragraphs, or lists for easy reference.Anticipate common questions and provide brief explanations where needed.Maintain consistency across all training resources to build athlete confidence.Communicate Clearly: Meet Your Athletes Where They Are Adapt communication styles to suit each athlete’s preferences and knowledge level.Regularly check for understanding and refine your approach based on feedback.Keep messages concise, focusing on actionable and relevant information.Balance clear guidance with encouragement to motivate your athletes effectively.We also explore how Training Tilt’s tools make implementing these practices easier, from content management to AI-powered workout comment suggestions. You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    15 min
  5. Dream to 6 - Coaching Business with Michelle Lake

    11/25/2024

    Dream to 6 - Coaching Business with Michelle Lake

    In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include: The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.Where to Find Michelle Online: Instagram: @coachmichellelakePodcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    39 min
  6. How to Win Against AI Coaching

    11/11/2024

    How to Win Against AI Coaching

    How do you win against AI Coaching? I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach. Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better. Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game. Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach. The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences. Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable. In the episode we cover how promoting shared experiences can give you the competitive edge. Including the following ideas; 1. Group Challenges: Build Unity Through Collective Goals 2. Share the Struggle: Virtual and In-Person Meetups 3. The Power of Stories 4. Create Buddy Systems 5. Coach-Athlete Adventures You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    18 min

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Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online

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