The Entrepreneur SLP's Guide to Building Brand Trust on Social Media (Talisa Piña)
Earn CE credit here. This program has been approved for 1 clock hour of continuing education credit by the Texas Speech-Language-Hearing Association (TSHA). Listen, buy quiz (just $8), earn your speech pathology CE certificate of completion! This episode is sponsored by Marcia Church, Speech Stars Branding! Get 25% off her single stock photos and her private practice starter kit using code PEPTALK25. Check out her amazing branding materials HERE. In this episode, Michelle and Talisa discuss building brand trust on social media, specifically on Instagram. They focus on optimizing the Instagram bio and story highlights to create a strong first impression and engage the target audience. Talisa provides tips on creating a clear and compelling bio, including using a clear profile picture, using keywords in the name and title, and adding personal tidbits. She also emphasizes the importance of having strategic story highlights that showcase the brand's services and offers. The episode provides practical advice for SLP entrepreneurs looking to grow their brand on Instagram. In this conversation, Talisa provides valuable insights and strategies for optimizing Instagram profiles for therapists. She emphasizes the importance of creating a connection with the audience through authentic and relatable content. Talisa discusses the key elements of a compelling Instagram bio, including a clear and concise description, a call to action, and the use of emojis. She also highlights the significance of using highlights to showcase services, sharing valuable content, and providing a behind-the-scenes glimpse. Talisa emphasizes the importance of aesthetics and consistency in creating a cohesive brand identity. She suggests using a brand vibe, look, and style to attract and engage the target audience. Talisa also provides tips for creating purposeful and bingeable content, including identifying content pillars, providing edutainment, and using different content types. Lastly, she discusses the importance of writing captivating captions and creating saveable carousels to keep visitors engaged and increase brand trust. Watch the complete video and slide show HERE. Description: This course is for SLP entrepreneurs. It describes ways to optimize your instagram bio for your brand, defines how to narrow your target audience, and lists the things you should be posting about for your specific audience. Earn 1 clock hour of continuing education credit (Introductory Level, Professional Area). As a result of this presentation the participant will be able to: 1. Describe 3 ways to optimize your instagram bio for your brand2. Define how to narrow your target audience.3. List 3 things you should be posting about for your specific audience. Course presenters: Talisa Piña @Socially.EZ Michelle Andrews M.S., CCC-SLP. Financial disclosures: Michelle Andrews' financial disclosers include: She has a Teachers pay Teachers, Boom Learning, and Teach with Medley store under Pep Talk LLC. She is also the founder and manager of the Pep Talk Podcast. Michelle Andrews' non-financial disclosures include: Speech Arcade is an in-kind sponsor for this podcast. Talisa's financial disclosures: She is the owner of Socially EZ Talisa's non-financial disclosures: none. Agenda: 5 min: Introduction, bio, disclosures, learner objectives5 min: Why social media is important for SLP entrepreneurs15 min: Optimizing Instagram bio10 min: Narrow down your audience 10 min: What to post for your audience10 min: Q&A discussion5 min: Summary and closing References and resources:
