The Escalating Brokerage Battle For Ultimate Agent Count | The Real Word 270 The Real Word

Byron Lazine and Nicole White discuss what millennials and Gen Z think it might take for them to become a homeowner, the boomerang effect of real estate agents returning to their old brokerages, and advice from Monica Church on the type of videos agents should stop making.

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Check out this week's episode of the Over Ask Podcast with Monica Church: https://www.youtube.com/watch?v=3KkErf4a1wo

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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine

Connect with Nicole White:
https://www.instagram.com/nicolewhite.ct/

This episode's sources:
https://nowbam.com/what-are-the-odds-winning-the-lottery-vs-homeownership/
https://www.inman.com/2023/04/25/meet-the-boomerang-agents-returning-to-their-old-brokerages/
https://youtube.com/shorts/Hhu6jnep0dY?feature=share

Timestamps:

00:00–00:22 Intro
00:22 Topic #1: Winning the lottery vs homeownership
01:45 Chart: “Home price growth by months into the decade” (Case Shiller)
03:09 Gen Z & millennial perceptions on what it will take to afford a home
06:35 Big takeaways
09:09 Topic #2: Inman article on boomerang agents
11:39 Giving credit to Compass
14:00 Chart: “Percent change in agent count by quarter”
18:30 Big takeaways
23:57 Topic #3: What type of content agents should stop making
25:28 Nicole’s take
27:03 Byron’s take
29:14 Recommendations for (most) agents

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