163 episodes

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

The Real Wor‪d‬ One + Company

    • Business
    • 5.0 • 14 Ratings

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

    Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162

    Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162

    Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162


    This week on The Real Word, Byron and Nicole discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and the Kim Kardashian - Kayne West divorce.


    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ


    Racket 1: Since Zillow acquired ShowingTime, some agents are looking for a new showing platform, and Instashowing is getting a lot of attention.

    https://www.inman.com/2021/02/12/interest-in-instashowing-soars-is-it-the-next-showingtime/


    Racket 2: Redfin plans to acquire RentPath for $608 million, aiming to increase traffic and lead generation.

    https://www.housingwire.com/articles/redfin-makes-its-big-rental-play-with-rentpath-acquisition/


    Marketeer: An inside look at Kim Kardashian and Kayne West’s assets. https://www.forbes.com/sites/maddieberg/2021/02/19/inside-the-assets-of-the-kim-kardashian-kanye-west-divorce/?sh=245cf90529a3


    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/

    https://www.instagram.com/nicolewhiterealtor/


    Timestamps

    Instashowing interest soars. 01:34

    Redfin Rental Play. 08:42

    Kim & Kanye: Into the assets 15:45

    • 22 min
    Stop blaming Zillow, Buyer's Regret + Buyer Letters | The Real Word 161

    Stop blaming Zillow, Buyer's Regret + Buyer Letters | The Real Word 161

    This week on The Real Word, Byron and Nicole discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer’s regret during the health crisis, and fair housing policy regarding buyer letters.

    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ

    Racket 1: Everyone is talking about Zillow’s latest acquisition, including Brad Inman. He calls on people to stop blaming Zillow and start blaming broker-owners. https://www.inman.com/2021/02/15/dont-blame-zillow-blame-your-leaders/

    Racket 2: The buyer’s market is competitive across the country. Is this causing people to rush their decisions? https://www.realtor.com/news/trends/these-people-rushed-to-buy-homes-during-covid-now-they-regret-it/

    Marketeer: Buyers have been securing homes with letters to emotional sellers, but they could be a liability: https://www.nar.realtor/fair-housing-corner/love-letters-or-liability-letters

    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/
    https://www.instagram.com/nicolewhiterealtor/


    TIMESTAMPS

    RACKET 1 01:20
    RACKET 2 11:20
    RACKET 3 17:14

    • 22 min
    Zillow acquires ShowingTime, Cardone’s role with eXp + The Weeknd’s $7M branding | The Real Word 160

    Zillow acquires ShowingTime, Cardone’s role with eXp + The Weeknd’s $7M branding | The Real Word 160

    This week on The Real Word, Byron and Nicole discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty, and how The Weeknd’s Super Bowl performance relates to real estate.


    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ


    Racket 1: Zillow made their biggest move to date with the acquisition of ShowingTime. What does this mean for agents?

    https://www.inman.com/2021/02/10/zillow-to-acquire-showingtime-for-500m/


    Racket 2: Grant Cardone is teaming up with eXp. The only question is, what will his role be?

    https://www.inman.com/2021/02/08/real-estate-mogul-grant-cardone-to-team-up-with-exp-realty/


    Marketeer: The Weeknd paid $7 Million for his Super Bowl performance. Listen in for what this has to do with your real estate business.


    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/

    https://www.instagram.com/nicolewhiterealtor/

    TIMESTAMPS

    RACKET 1 00:55
    RACKET 2 16:05
    RACKET 3 27:03

    • 32 min
    Millennials in the Market, Time-Wasters + IG Reels | The Real Word 159

    Millennials in the Market, Time-Wasters + IG Reels | The Real Word 159

    This week on The Real Word, Byron and Nicole discuss how millennials are shaping the market, time-wasters, and utilizing IG Reels.


    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ


    Racket 1: Millennials may have waited longer to buy their first home, but now they are changing the housing market:

    https://www.bloomberg.com/news/articles/2021-02-01/millennials-are-changing-the-luxury-real-estate-market


    Racket 2: Which of these time-wasters are you guilty of?

    https://www.inman.com/2021/02/03/ticktock-8-time-wasters-agents-should-avoid/


    Marketeer: Chris Kwon shows how to utilize IG Reels:

    https://www.instagram.com/reel/CK1SIUIjL4V/?igshid=hi92et8le0a1


    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/

    https://www.instagram.com/nicolewhiterealtor/


    TIMESTAMPS:

    RACKET 1: 01:24

    RACKET 2: 08:40

    RACKET 3: 19:10

    • 21 min
    Episode 158: Building Brand, Realities of the 2021 Market + Hilfiger's Estate Sale

    Episode 158: Building Brand, Realities of the 2021 Market + Hilfiger's Estate Sale

    This week on The Real Word, Byron and Nicole discuss whether or not real estate agents should build their own brand, the 2021 market, and the sale of Tommy Hilfiger’s Connecticut estate.

    Racket 1: The author of this article thinks it’s a waste of time and money to build a personal brand. What are your thoughts?

    https://www.ypn.realtor/the-lounge/stop-building-your-own-real-estate-brand-youre-wasting-your-time-and-money/


    Racket 2: What are you preparing your clients for in 2021? https://www.inman.com/2021/01/19/7-realities-your-buyers-and-sellers-should-prepare-for-in-2021/


    Marketeer: Tommy Hilfiger sold his Connecticut estate for $45 Million. But his first wife is the real marketeer! https://www.architecturaldigest.com/story/tommy-hilfiger-sells-connecticut-estate-for-dollar45-million


    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ

    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/
    https://www.instagram.com/nicolewhiterealtor/

    • 23 min
    Episode 157: United Van Lines' Migration Study, 72 Sold + 2021 Events

    Episode 157: United Van Lines' Migration Study, 72 Sold + 2021 Events

    → The Real Word will no longer be on the One + Company channel! ← Subscribe to The Real Word Channel today: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ

    This week on The Real Word, Byron and Nicole discuss United Van Lines’ Migration Study, Greg Hague’s new venture, and 2021’s real estate events.

    Racket 1: United Van Lines released their 2020 National Migration Study. Were you surprised at the results? https://www.unitedvanlines.com/newsroom/movers-study-2020

    Racket 2: Greg Hague, who was formerly working to ‘Stop Zillow’ started a new venture with 72 Sold. What are your thoughts on this new platform? https://72sold.com/

    Marketeer: Inman released a comprehensive list of virtual and in-person real estate events taking place in 2021. Which ones are you attending?
    https://www.inman.com/2021/01/18/a-comprehensive-list-of-2021-real-estate-events-virtual-and-in-person/

    Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ

    Connect with Byron Lazine + Nicole White on Instagram:
    https://www.instagram.com/byronlazine/
    https://www.instagram.com/nicolewhiterealtor/

    • 25 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Santos-L-Halper ,

Concise and useful

Great info in a compact, digestible package. Relatable for those in the real estate industry as well as consumers (like me).

GavinMKelly ,

Great Content!

This show is great for real estate professionals and it helps us stay informed with what is going on in the ever changing landscape of real estate. Hosts are very personable and have a good connection.

Itsbreauyo ,

Can’t live without it!

You guys are great. Never stop!

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