The Event Planners Workshop

Sally Porteous
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This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events.

  1. 16. Marketing your Event with Enthusiasm

    7H AGO

    16. Marketing your Event with Enthusiasm

    Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, leveraging excitement, and following successful marketing structures to boost attendance. If you're organizing an event and want to ensure your promotion strategy is both real and compelling, this video is for you. 00:00 Introduction: Are You Sharing Too Much? 00:29 The Impact of Over-Sharing 01:23 Behind the Scenes: A Double-Edged Sword 02:38 Lessons from Personal Experiences 03:41 Effective Event Marketing Strategies 06:13 Mindset and Messaging 07:06 Building Excitement and Value 09:05 Conclusion and Final Tips

    9 min
  2. 15: Branding your event and why it should be different

    JUN 26

    15: Branding your event and why it should be different

    Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs. The conversation explores how consistency in branding, from social media posts to website design, can enhance event delivery and create a cohesive experience for attendees. Amber also provides practical tips on using her Canva templates for various event-related tasks, including promoting events, creating lead magnets, and maintaining a seamless brand experience. Additionally, the episode delves into how to build and sustain an active online community and the importance of learning through doing. The podcast wraps up with an inspiring discussion about the transformative power of in-person events and Amber's upcoming business plans. To explore BizSister templates go to https://www.bizsister.com/ 00:00 Welcome and Introduction to Amber Chaus00:41 Amber Chaus' Background and Journey01:56 The Importance of Branding in Events04:26 Interview with Amber Chaus Begins05:39 The Impact of COVID on BizSister08:06 Online Education and Event Planning09:57 Challenges and Strategies for Online Events15:15 The Value of Templates in Event Planning26:38 Building and Maintaining a Community47:15 Using Canva for Event Promotion47:51 The Importance of Consistent Branding48:59 Challenges of Event Planning52:16 Learning Through Experience54:16 Creating and Selling Templates57:14 Marketing and Event Planning01:01:38 The Value of Testing and Feedback01:09:43 Personal Stories and Experiences01:17:50 Future Plans and Final Thoughts

    1h 26m

  3. MAY 19

    14: Event management tips for communication pros

    In this episode, I am joined by Mel Loi to discuss the critical role of event management in communication, the importance of focusing on the audience, and common challenges in organizing events. I share my journey into event management and offer practical advice, including leveraging AI tools and balancing costs and sustainability. We also touch on creating memorable audience experiences and strategic event planning. Whether you're a professional communicator, team leader, or project manager, this episode is packed with insights to help you host impactful events. 00:00 Introduction to Event Management 01:01 Meet Sally Porteous: Event Management Extraordinaire 01:33 Sally's Journey into Event Management 07:24 The Importance of Quality Event Management 09:52 Common Challenges in Organizing Events 12:10 Organizing Internal Events: Key Considerations 17:31 Balancing Costs, Optics, and Sustainability 20:03 Leveraging AI in Event Management 23:40 Final Thoughts and Key Takeaways 23:56 Sally's Communication Insights

    29 min
  4. 13: Creating Collaborative Community Events

    12/27/2024

    13: Creating Collaborative Community Events

    Creating Successful Collaborative Community Events: Tips and Strategies This webinar, hosted by Sally Porteous, focuses on creating effective and engaging community events. It offers a comprehensive guide based on her handbook 'Building a Vibrant City Events Plan', which she used to encourage local councils to support community events. Key topics include volunteer engagement, collaborative planning, and marketing strategies. Porteous discusses the importance of community buy-in, collaboration, and communication for successful event planning. She also introduces the '8 Week Event Plan' program and offers various downloadable resources like a volunteer engagement strategy, sponsorship worksheet, and a comprehensive event management checklist. The aim is to provide community members and organizers with the tools, strategies, and mindset needed to create vibrant, well-organized events. 00:00 Welcome and Introduction00:47 Acknowledging Traditional Owners and Workshop Overview00:58 The Handbook: Building a Vibrant City Events Plan02:56 Volunteer Engagement Strategy05:42 Current Community Event Landscape12:26 Three Themes for Successful Community Events24:51 Five-Part Framework for Event Success26:42 Procurement Strategy and Administration26:56 Event Strategy Overview28:11 Designing Your Event29:56 Marketing Your Event33:23 Operations and Implementation41:29 Contract Negotiation and Risk Management45:53 Final Thoughts and Resources Here's the link to grab the handbook  https://www.eventplannersworkshop.com.au/handbook

    49 min
  5. 12: My guest interview with Jen Blandos, Women on the Rise Podcast

    12/29/2023

    12: My guest interview with Jen Blandos, Women on the Rise Podcast

    Jen Blandos is an international entrepreneur with decades of global business experience. Female Fusion is the exceptional membership that Jen has cultivated to support women globally to own and run successful businesses. In this episode, share the value, importance and the know-how on creating live events for your business including how to market, what to program, and how to connect with your audience. You can find the entire Women on the Rise podcast series at www.femalefusionnetwork.com/podcast. Links to resources discussed in this interview: * www.eventplannersworkshop.com.au/ideatolaunch Quick reference guide to the episode: 2:50 – biggest challenges in organising events 3:00 – what works well for a first event 4:00 – environment and quality over quantity 5:00 – how Jen grew her very first business 6:45 – AI and events 7:40 – key points to consider when choosing a venue 10:40 – how to make a difference on your event 13:45 – what to consider with food at your event 14:30 – how to fix a menu when you get it wrong 17:10 – critical programming elements 17:45 – how to connect your audience, without icky tactics 22:00 – making your audience dance 25:30 – red dots on name tags 27:40 – what to do when your speaker pulls out of your event 30:00 – when is it appropriate not to use a microphone 33:50 – 21st Century MBA 36:00 – the value of having an international business 41:40 – free download info

    43 min
  6. 10: My guest spot on the True Worth Podcast with Monique Beedles

    09/03/2023

    10: My guest spot on the True Worth Podcast with Monique Beedles

    In this episode I am interviewed by Dr. Monique Beedles, a multi passionate entrepreneur whom I have had the pleasure of working with, producing her events, for about ten years. Monique and I toss around the idea of the true worth of events, and the true worth of your audience. Monique is a super talented Coach who has worked her way through no less than four post graduate degrees, consults on asset management, originally studied and graduated as a pharmacist and a creative writer. She is the author of several books, the latest one entitled Leadership Assets, a book that provides you with a framework to create a whole-of-life plan for your asset management career. Monique describes nine essential leadership assets for you to develop as you journey from the workshop to the boardroom. You can follow Monique and explore her work at https://www.moniquebeedles.com/

    50 min
  7. 09: My guest spot with Mel Lathouras on Being a Fearless Singer and Creating your own Stage

    08/27/2023

    09: My guest spot with Mel Lathouras on Being a Fearless Singer and Creating your own Stage

    In this chat, Mel and I talk about touring as a performing artist, booking your own shows and creating your own events. We talk about the fear of getting on your own stage, and a few ways you can avoid the resistance and get out there and share your own message on your own stage. You can find out more about Mel and her programs below. https://www.fearlesssinger.com/

    1h 7m

  8. 08/23/2023 · BONUS

    08: Job as a Side Hustle

    We're okay about having a business as a side hustle while we have a job - it's almost noble and admirable. But for some reason, we beat ourselves up when we have to get a job to supplement our business income. In this short bonus episode, I give you an an affirmation talk about how having a job as a side hustle is an okay optionn.

    1 min
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About

This podcast will explore ideas, challenges and solutions in the art of planning exceptional audience experiences and meaningful events.

Information

  • Creator
    Sally Porteous
  • Years Active
    2023 - 2025
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2025 Mustang Promotions Pty Ltd
  • Show Website
    The Event Planners Workshop