The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)

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In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences. 

From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys.


Topics discussed in this episode:  

• How early e-commerce search failed due to basic keyword matching. 
• Why AI understands shopping intent vs just matching words. 
• How search personalization works without compromising privacy. 
• Why both search and browse experiences matter equally. 
• What makes the perfect e-commerce search page layout. 
• How visual search transforms product discovery. 
• Why conversational AI revolutionizes complex shopping queries. 
• What makes unified AI shopping assistants the future. 
• How search analytics reveal hidden inventory issues. 
• Why "revenue per search" is the only metric that matters. 

Links & Resources 

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3fftw9mw 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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