The Evolution of Game Reality with Bobby Voicu

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"Look at what people say about other similar games and try to implement that into your game, then give it your own twist." - Bobby Voicy. Dive into the fascinating world of mixed reality technology and gaming, exploring how Mixrift is shaping immersive experiences. Learn about Bobby’s journey from his previous successful gaming venture, Mavenhut, and discover insights on the evolving game development landscape.

Serial entrepreneur Bobby Voicu is the CEO and Founder at MixRift, a mixed reality technology company building accessible solutions for immersive experiences. Headquartered in Dublin with teams across Portugal and Romania, MixRift represents a new wave of pan-European tech companies. This follows Bobby's previous successful exit when he sold his gaming company, Mavenhut. Having achieved a $1.6M pre-seed funding in a rapid 7-week pre-seed funding round for MixRight, Bobby's track record in scaling and exiting tech companies, combined with his insights on the evolving technology landscape, make for an engaging story.

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

Guest Links and Info

• LinkedIn: MixRift
• Instagram: @mixriftgames
• X/Twitter: @bobbyvoicu

Links to episode mentions:

• Proposed guest: John Carmack
• Recommended books:
  • Masters of Doom by David Kushner
  • Play Nice by Jason Schreier
  • Fun Inc. by Tom Chatfield
• Favorite game: Call Of Duty Warzone

Key Discussion Points:

• The challenges and insights of building and scaling a mixed reality game company.
• Lessons learned from both successes and setbacks in game development, particularly from their experience with Meta Quest and mobile gaming.
• Importance of balancing what game developers want to create versus what players want.
• Insights into prototyping, user testing, and the unique challenges faced by indie game developers.
• The future of mixed reality in gaming and why it’s a must-experience technology.