The FAM Audio Stories The FAM

As of Sept. 21, I’m a dad!
While I’ve learned a lot about babies and the amazing way the human body functions, I’ve also learned a lot about sleep — and the lack thereof.

Every new parent knows sleep becomes more precious when the little one arrives, and that’s a message the mattress industry should be using.

To read or learn more, finish this article here!

Football. Halloween. Leaves changing colors.

Who doesn’t love fall?

As the weather cools and people venture out to do their holiday shopping, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition and offer people in the local area a fun activity.

To learn about these fun ideas, check out the article here!

As we begin to recover from a pandemic that strained retail beyond conceivable belief – not to mention dramatically shifting shopping patterns and purchasing behavior – retailers face increasing pressure to commit to ambitious environmental and social goals.
And consumers are making it clear that trite and shallow promises won’t be tolerated. They want to be part of the conversation and many are willing to open their wallets to prove it.



To listen or read more, check out the rest of this article here!

GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry.

Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where all of those searches appear and the SKU they’re interested in — whether through Google or a company’s website.

For example, if you've been trying to get into a certain retailer for years and they’re not interested, you can put this ‘magnet’ right over that retailer’s locations on your map of dealers and then show the intention within these areas right down to an SKU.

And like many other technology companies, the numbers speak for themselves.

For more on the GTRsuite and how it can help your business, read here. 

Do you ever tell yourself you’re going to go to sleep at a reasonable hour but suddenly find dozens of things to do that keep you awake?
If so, you may be suffering from something called revenge bedtime procrastination.

To read and learn more, click here. 

By now, you’ve likely seen an article or heard a podcast about why TikTok is important to your business, and companies like Simmons — which teamed up with TikTok stars Charli and Dixie D’Amelio on a new mattress aimed at Gen Z. — know the power of the platform.
But new research shows something happening that’s going to change the way companies do business on TikTok.

To learn more, listen or read here.