The FAM Audio Stories

The FAM
The FAM Audio Stories

Mattress industry audio stories from the world’s first audio-everywhere media hub for the bedding business.

  1. 10/12/2022

    The Power of the Labor Day Double Entendre 

    As of Sept. 21, I’m a dad! While I’ve learned a lot about babies and the amazing way the human body functions, I’ve also learned a lot about sleep — and the lack thereof. Every new parent knows sleep becomes more precious when the little one arrives, and that’s a message the mattress industry should be using. To read or learn more, finish this article here!

    3 min

  2. 10/04/2022

    5 Creative Ideas To Drive Fall Foot Traffic

    Football. Halloween. Leaves changing colors. Who doesn’t love fall? As the weather cools and people venture out to do their holiday shopping, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition and offer people in the local area a fun activity. To learn about these fun ideas, check out the article here!

    4 min

  3. 09/27/2022

    Retail Sustainability – Are We Environmental Hackers or Caretakers?

    As we begin to recover from a pandemic that strained retail beyond conceivable belief – not to mention dramatically shifting shopping patterns and purchasing behavior – retailers face increasing pressure to commit to ambitious environmental and social goals. And consumers are making it clear that trite and shallow promises won’t be tolerated. They want to be part of the conversation and many are willing to open their wallets to prove it. To listen or read more, check out the rest of this article here!

    8 min

  4. 09/19/2022

    New Tool Predicts Leads And Finds Industry Weak Points

    GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry. Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where all of those searches appear and the SKU they’re interested in — whether through Google or a company’s website. For example, if you've been trying to get into a certain retailer for years and they’re not interested, you can put this ‘magnet’ right over that retailer’s locations on your map of dealers and then show the intention within these areas right down to an SKU. And like many other technology companies, the numbers speak for themselves. For more on the GTRsuite and how it can help your business, read here.

    3 min

  5. 09/19/2022

    Is Revenge Bedtime Procrastination Real?

    Do you ever tell yourself you’re going to go to sleep at a reasonable hour but suddenly find dozens of things to do that keep you awake? If so, you may be suffering from something called revenge bedtime procrastination. To read and learn more, click here.

    3 min

  6. 09/09/2022

    3 Reasons You Really, Really Need To Pay Attention To TikTok

    By now, you’ve likely seen an article or heard a podcast about why TikTok is important to your business, and companies like Simmons — which teamed up with TikTok stars Charli and Dixie D’Amelio on a new mattress aimed at Gen Z. — know the power of the platform. But new research shows something happening that’s going to change the way companies do business on TikTok. To learn more, listen or read here.

    3 min

  7. 09/09/2022

    Stop And Smell The Micro-Moments

    Everyone’s looking for the next big idea, but sometimes you need to stop and pay attention to the micro-moments. Google says these occur when people “reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something or buy something.” In 2022, nearly everyone does this multiple times a day, which makes these micro-moments extremely important for any successful business. To read or listen to more about cherishing the micro moments, click here.

    3 min

  8. 09/09/2022

    Could A Brand Museum Work For Your Store?

    If you look at good marketing today, it’s clear that storytelling is the secret to any successful brand. But with your retail store as your brand, are you making the most of your storytelling abilities? Here’s a unique idea: Brand museums. To read or listen to more about how a bran museum could enhance your marketing strategy, click here.

    3 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Mattress industry audio stories from the world’s first audio-everywhere media hub for the bedding business.

Information

  • Creator
    The FAM
  • Years Active
    2021 - 2022
  • Episodes
    301
  • Rating
    Clean
  • Copyright
    © The FAM
  • Show Website
    The FAM Audio Stories

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