Mattress industry audio stories from the world’s first audio-everywhere media hub for the bedding business.
New Tool Predicts Leads And Finds Industry Weak Points
GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry.
Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where all of those searches appear and the SKU they’re interested in — whether through Google or a company’s website.
For example, if you've been trying to get into a certain retailer for years and they’re not interested, you can put this ‘magnet’ right over that retailer’s locations on your map of dealers and then show the intention within these areas right down to an SKU.
And like many other technology companies, the numbers speak for themselves.
For more on the GTRsuite and how it can help your business, read here.
Is Revenge Bedtime Procrastination Real?
Do you ever tell yourself you’re going to go to sleep at a reasonable hour but suddenly find dozens of things to do that keep you awake?
If so, you may be suffering from something called revenge bedtime procrastination.
To read and learn more, click here.
3 Reasons You Really, Really Need To Pay Attention To TikTok
By now, you’ve likely seen an article or heard a podcast about why TikTok is important to your business, and companies like Simmons — which teamed up with TikTok stars Charli and Dixie D’Amelio on a new mattress aimed at Gen Z. — know the power of the platform.
But new research shows something happening that’s going to change the way companies do business on TikTok.
To learn more, listen or read here.
Stop And Smell The Micro-Moments
Everyone’s looking for the next big idea, but sometimes you need to stop and pay attention to the micro-moments.
Google says these occur when people “reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something or buy something.”
In 2022, nearly everyone does this multiple times a day, which makes these micro-moments extremely important for any successful business.
To read or listen to more about cherishing the micro moments, click here.
Could A Brand Museum Work For Your Store?
If you look at good marketing today, it’s clear that storytelling is the secret to any successful brand.
But with your retail store as your brand, are you making the most of your storytelling abilities?
Here’s a unique idea: Brand museums.
To read or listen to more about how a bran museum could enhance your marketing strategy, click here.
A Day In the Life of Dennis The Pillow
What does your pillow do all day when you’re not sleeping on it?
How does it keep itself busy? Does it like its pillowcase outfit?
These are all questions Dennis the Pillow answered when he recently went on the “Everything Is Alive” podcast to share his thoughts on being a pillow and what that life is like.
Read or listen to more of this story here.
Man oh man!!
It’s like Dos Marcos have brought all of the Infinity Stones together, my gawdddd 🤯🤯