The fandom of Taylor Swift

Taylor Swift starts the second week of her Eras tour in Toronto today. And since the record-breaking tour landed in the city, it’s been the site of Swiftie pandemonium.

Tens of thousands have travelled for the concerts, and even a number of out-of-town Swifties without tickets took the trip. The kind of dedication Taylor Swift attracts is rare, even as pop-star fandoms become more fervent. So what’s so special about Taylor Swift? And what sets her fandom apart from others?

Niko Stratis is a freelance culture writer based in Toronto who writes the newsletter Anxiety Shark. Her debut book, The Dad Rock That Made Me a Woman, will be out May, 2025. Niko joins us to explain the sensation of Taylor Swift, why being a fan has become more intense, and how it changed the relationships between artists and their fans.

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