The Feminine Marketing Show

Hanna Hermanson
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The Feminine Marketing Show

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics: • Feminine marketing strategies • Growing your team • Infusing joy and ease into every element of your business • Living in your zone of genius Get your marketing appraised by us for FREE: dfycopywriting.org/free

  1. 13 FÉVR.

    Goodbye For Now - But I’ll See You Soon!

    OK, I’ll admit it. T-Swizzle gets me. Her Eras tour is right on point – and it actually speaks to the greater business transformation I’ve gone through over the last 4 years! It’s been one era, after another.  And maybe you feel it, too! It seems like we’re all unpacking, uncovering, and peeling back the onion layers, these days. Radical transformation at its finest!  And it’s all part of the greater paradigm shift (so it makes total sense).  Don’t get me wrong. Each era has come with its fair share of turbulence! But ultimately, I feel as if I’m stepping into my full purpose, and returning to wholeness! 2024 is bringing with it a brand new energy, and a brand new offer! Which means I’m closing the curtains on The Feminine Marketing Show, in order to make way for bigger and better things! I’m returning to the Dream Life is Real Life ethos (with a brand new twist)!  And hey, if you want to hang out with me in the meantime, come find me on Instagram, my email list, and YouTube!  For the last time, here’s a roundup of what you’ll discover in this (final!) episode: Let’s talk about it – where I’ve been, where I am, and where I’m going… How DFY Copywriting was born Learning how to delegate, build a team, and create systems How I became my own bottleneck Experiencing the magic of feminine energy and true-blue magnetism The rise of The Feminine Marketing Boutique  The 3-year rebranding itch What I learned from creating an abundance of mental real-estate  The cliche is right! You’ve got to “be the change you wish to see in the world” How I was holding back….giving one grape at a time Lesson learned – structure allows freedom  How I’m owning my big juicy watermelon Hellooooo Dream Life Marketing  – Until we meet again, friend! “It’s not goodbye, it’s the closing of an era.” ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    31 min

  2. 6 FÉVR.

    Do You Need a Virtual Assistant? 3 Mistakes to Avoid

    Do you have a social media manager, helping you “keep the lights on?” 💡 Here are 3 MISTAKES I see entrepreneurs make, when hiring a Virtual Assistant… ⬇️ And listen, I get it. Showing up consistently on social media can feel like a lot of work! You’re a coach! A visionary! And DELEGATING is definitely part of the scaling process! ✅ 👑 You NEED to get stuff off your plate, so you can spend more time in your zone of genius (and less time fiddling with hashtags). And maybe paying $500/month seems like a “pretty good deal” in order to buy back a bit of FREEDOM.  Until you realize that you’re not seeing a RETURN on your investment. 😬 Those inspirational quotes, and cookie-cutter reels aren’t really doing anything for you. And at the end of the day, it feels like you’re paying for a whole lot of nothing. Is it the VA’s fault? No. 🚫 They’re checking all the boxes. The problem is….there’s a missing piece to the puzzle 🧩 – STRATEGY. Posting to post is not a sustainable growth plan. And if you want to see MORE MONEY flowing INTO your business, you need to start doing this: Hire experts who are strategic partners Hire team members who provide a high return on investment Hire with a long-term vision in mind Want to hear more? Listen to this episode of The Feminine Marketing Show!  Here’s what you’ll sink your teeth into: The frustration of hiring a VA…and losing cash flow Is it “worth it” to pay someone to keep the lights on? Why hiring a VA can feel a bit like parenting a teenager The art of hiring teammates that pay for themselves Why hourly pay is a broken system The “for now” trap When it comes to scaling, your team is everything Hiring for things that bring money back into your business Cash flow is the #1 priority (amiright?) Hiring a strategic expert to help you move the needle “A world-class marketing team is the most common missing piece I see in a business like yours.”  ************ Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    20 min

  3. 30 JANV.

    My 5-Minute Strategy For Attracting Abundance

    Sure. Priming your program for RESULTS is important. You want your clients to get remarkable results! – not only so THEY win….but you win! Happy clients = word-of-mouth marketing! But priming your brain for ABUNDANCE is a KEY part of the process – because when you’re in the energy of winning….you can’t help but attract more opportunities, success and prosperity into your life! So….what’s the process? How do you harness the power of an abundance mindset? I have a feeling you’re already playing around with this concept. But I wanted to share with you a life-changing 5-minute practice that I’ve been incorporating into my evening routine! It’s as easy as going for a walk!....literally, because this is something I do with my husband, Mak, as we take our dog, Madison, for a sunset walk. And it helps me to stay anchored in abundance, and BE THE MAGNET for more! #receptivemode So go ahead! Dive into this episode. And start raising your vibration! What’s on tap? Here’s a sneak peek: An essential component of any feminine marketing strategy Why getting into the receptive mode is so important A 5-minute evening routine to start implementing TODAY! 3 simple questions that will change the game The art of gratitude Do you take time to celebrate your accomplishments? Can I get a do-over? – the importance of reflecting on “what went wrong” The #1 thing that will lead to a “head full of sh%$” And one more thing (for extra credit) “I want to show you how I’m embodying this energy of WINNING!” ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    15 min

  4. 23 JANV.

    How To Sell: Life Coach Edition

    For a lot of entrepreneurs who just want to live in their zone of genius…..SELLING can feel like a bit of a slog.  Maybe you think selling is about being PUSHY and closing the deal at any cost.  But the truth is, selling is about HELPING people get closer to their dream life, by working with you.  And these days, modern consumers aren’t just looking for “the thing.” They’re looking for meaningful experiences and genuine connections. Meaning…. It’s less about convincing, and more about presenting solutions that resonate with the needs of your audience. Want to go deeper? In this episode of The Feminine Marketing Show, I chat with sales expert Tara Nolan who helps heart-centered women create, build, and scale their 6+ figure soul-calling businesses. Tara’s take on SELLING is exciting and refreshing! And I can’t wait for you to sink your teeth into this juicy conversation! Here’s a sneak peek at what’s in store for you: How Tara’s love affair with sales began  The #1 thing Tara got in trouble for, at school (and why it helped her become a top saleswoman) Tara’s heart-centered selling approach – “can I help you make your dreams come true?” Why making an offer isn’t always the right move Is it “high pressure” or is it “calling forward?” Step 1 - build a connection When a prospect reveals their dream, they also reveal the problem 3 questions to get answered, before you make a pitch You can’t fail if you never stop trying The good news (and the bad news): you’ll never “figure it all out” “People don’t care about what’s in your program. They want to know if they’ll get the result they want.” – Tara *********** Learn more about Tara by visiting her website here! Connect with Tara on Instagram here! *********** Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    32 min

  5. 16 JANV.

    Business Visibility: Everything You Ever Wanted To Know

    I hear it from coaches, all the time: “I want to be more visible.” But what does it truly take to embrace VISIBILITY? And why is it so elusive? Sure, having a strong marketing strategy in place will get you a LONG WAY! And if you don’t have the foundational infrastructure in place to scale your biz, all the visibility in the world won’t convert into SALES. But what if you’re doing “all the right things” on paper….and you’re STILL the “biggest kept secret” in your industry? *bing!* That’s when you know it’s a mindset/energy thing. For a lot of people, the idea of greater visibility comes with quite a bit of FEAR – whether it’s the fear of going viral, the fear of being ignored, or the fear of losing it all…. And in this episode of The Feminine Marketing Show, I talk to Subconscious Mindset Strategist, Brenda Johnston, about how to build a healthy relationship with VISIBILITY….and what it looks like to manage your own limiting beliefs around being SEEN. Here’s what you’ll sink your teeth into: The many layers of visibility (and why it’s so “scary!”) What “fear of success” looks like Invisible businesses don’t make money Are you managing your energy? How to give yourself permission to want more in life The importance of CLARITY around the impact you want to make Why the marketing equations aren’t the same as they were in 2017 The secret to staying consistent with content creation It’s not about the views and likes The power couple on your team One thing you can do today, to embrace visibility “Energy speaks before your mouth even opens.” – Brenda ************ Grab Brenda’s FREE Daily Energy Management Audio here! Visit Brenda’s website here! Follow Brenda on IG here! ************ FREE 5-min Marketing Audit You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    44 min

  6. 9 JANV.

    Defining Work/Life Balance For Your Coaching Business

    Balance. It’s something we all strive for in life and business. Whether it’s free-time/work-time….structure/flow…..innovation/stability…..fast-action/thoughtful planning. How do you find the right groove? Where do you invest your time and energy? And what is the “best” formula for success? The good news (and the bad news) – it’s personal. Meaning, there is no one-size-fits-all solution. And YOUR path to success will depend on YOUR values, goals, human design, mindset, resilience, creativity, network….and the list goes on! My dream life probably looks different from your dream life. And that’s ok!  The most important thing is that you grant yourself the freedom to define success on your terms. Wondering what it looks like, IRL? In this episode of The Feminine Marketing Show, I chat with Lisa Liimatta, co-founder of Rise Leadership Circle. Together with her daughter, Kaela, Lisa helps entrepreneurs energetically align with the truth of who they are (total badasses), and then take inspired action to build the most epic lives they can imagine, and the businesses to fund them. Here’s a sneak peek: How do you stay in the vortex when you’re working so hard? Does your business fund your amazing life? Lisa’s “breaking point” that led to a feminine energy bear-hug Are you an instant pot, or a slow cooker? The secret to fitting all the puzzle pieces of your team together  How Lisa balances a mother/daughter relationship and a biz partnership Where to invest as an entrepreneur - coaching? team? both? The art of hiring an “intrapreneur” who can grow with you How Lisa prioritizes freedom Do you book calls during the last week of the month? (why you shouldn’t) “We want your business to fund your amazing life. Not the other way around.”  – Lisa *********** Check out Lisa’s website here! Follow Lisa on IG here! ************ Aligned Attraction: How to Leverage Human Design in Your Marketing If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    33 min

  7. 2 JANV.

    How To Scale Your Coaching Business (Without Losing Your Mind)

    How do you get to have the BIG biz…and let everything be easy? For most coaches, the story goes like this: You hustle, grind, push and build your way to 6-figures, while working 12-hour days and suffering from chronic migraines with a side of adrenal fatigue. You keep thinking to yourself: “There’s got to be a better way!” But it feels IMPOSSIBLE to scale, without completely giving up your life! If this sounds like a familiar story, THIS PODCAST EPISODE IS FOR YOU! I chat with Master Coach, Amber Krzys, who has made the shift in her own biz, from heavy/hard to light/easy – while still hitting her income goals! What’s her secret? How does she do it? Amber lets us all in on her process, and how she attracts dreamboat clients, without the headaches. Here’s a peek underneath the wrapping paper of this episode: The moment when Amber realized that her business was a sinking ship What happens when you don’t practice what you preach Are you taking action from a place of ego or inspiration? Amber’s game-changing morning routine Setting a “quality of life” goal (rather than a $ goal) Creating from the future Building a raving-fans-biz How Amber attracts clients with ease (4 steps!) “We get into trouble when we listen to the command of the ego. Instead, it’s important to start with inspiration, then employ the grit.” – Amber ************ Check out Amber’s website here! Grab Amber’s FREE RESOURCES here! Follow Amber on Instagram here!  ************ Marketing Strategy Training Video and Workbook The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here! ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    39 min

  8. 26/12/2023

    The Cure For Burnout Is NOT Working Less

    It may seem obvious that the cure for burnout = WORK LESS. But I beg to differ. Burnout is the result of imbalance. Whether it’s living too much in your masculine energy, OR too much in your feminine energy. Because when things swing too far in either direction, it can disrupt the equilibrium that’s required for sustained success. How do I know this? I’ve lived it. On both ends of the spectrum. And as we head into 2024, I feel like I’ve “cracked the code” on how to bring the best of both worlds, into one harmonious way of doing business, and living life. Join me in this solo episode of The Feminine Marketing Show, as I let you in (behind the scenes) on how I’ve restructured my own business in order to hit the sweet spot, and achieve balance – for myself and my clients. Here’s the rundown: Learning to bask and indulge in luxurious self-care regimens  What it looks like to swing too far into feminine energy Have you heard? I’m in grad school! (sort of) Bringing it all into balance – I’ve cracked the code! The growth/conversion mechanisms I’m jumping on Ya but….are new people getting to know you, while you sleep? More conversations, more sales Give it all away for FREE (then charge for implementation & accountability) How to become the full solution for your clients “I started asking – what if I could make this even better? I want this to 10x. I want to move faster, and help more people.” – Hanna *********** Radiant Vision: Map Out Your Big Picture Marketing Strategy Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. ************ The Feminine Marketing Boutique Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat! ************* Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    40 min
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À propos

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics: • Feminine marketing strategies • Growing your team • Infusing joy and ease into every element of your business • Living in your zone of genius Get your marketing appraised by us for FREE: dfycopywriting.org/free

Informations

  • Création
    Hanna Hermanson
  • Années d’activité
    2023 - 2024
  • Épisodes
    58
  • Classification
    Tous publics
  • Copyright
    © Hanna Hermanson
  • Site web de l’émission
    The Feminine Marketing Show

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