The Findaway Journey: From Startup to Spotify Acquisition

In this episode of Rocketship.FM, we dive deep into the inspiring story of Findaway, a Cleveland-based tech company that went from a small startup to a $123 million acquisition by Spotify. Host Mike Belsito, one of Findaway's early employees, sits down with Mitch Kroll, co-founder and longtime CEO, to discuss the company's 18-year journey through various phases of growth and innovation.

Kroll shares valuable insights on entrepreneurship, product evolution, and building a successful tech company outside of traditional tech hubs. He discusses Findaway's pivots from retail to institutional markets, its expansion into digital distribution, and the development of a strategically integrated business model that ultimately attracted Spotify's interest. This episode offers a wealth of lessons for product managers and leaders on resilience, adaptability, and the importance of focusing on the journey rather than just the destination.

This episode is sponsored by:

Virtual Edition of INDUSTRY: The Product Conference: Join hundreds of Product Managers and Product Leaders from all around the world for a day-long virtual conference experience -- including keynote sessions, interactive discussions, virtual networking and more. Purchase your pass before September 15th, and you can register for just $99 (saving 50% off of the day of show rate).

Wix Studio: Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix. 

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